Influencer marketing measures up to traditional media and outperforms when it comes to consumer engagement. Get hard numbers that measure the impact down to the dollar.
"Our biggest challenge is coming up with content. More than just developing content itself, but content that our fans and followers will engage with. It has to be compelling and create a lot of engagement".
Patti Springer-Zorr, Waterpik, Social Media Marketing
"We have executed word-of-mouth programs in the past, but what stood out for me was the quality of the content created that could be repurposed in so many ways".
Leveraging TapInfluence's influencer marketing software, Redbox partnered with over 60 influencers who created family and movie focused content that was dynamic, fun, and engaged customers.