Since its launch in 2013, the TapInfluence influencer marketplace has worked to become the one-stop shop for all your influencer marketing needs, connecting talent with relevant brands for sponsored content. Influencers showcase their work in comprehensive professional profiles, specifying important statistics about their followership. Brands use the aggregated information to easily assess influencers’ fit to their message, and are able to evaluate influencers’ effectiveness using in-depth analytics that the marketplace provides. Here is a high-level glance into the anatomy of the TapInfluence marketplace (with full infographic below).
At the head of our marketplace are our influencers: the creative talent that drives everything we do here at TapInfluence. They range in age from 18-65+, with 40% falling within the coveted 25-34 range, and over 800 under the age of 20. This translates to an unparalleled ability to reach the tricky young demographic. They work within 20 verticals in all, owning 14 of the 16 most-searched topics, including food, fitness, beauty, parenting, and fashion. The majority are based in the US, representing a spectrum of ethnicities and lifestyles. For brands, this variety signifies a multitude of options that no other solution can provide
With a total influencer marketplace reach of over 1.1 billion, our arms are, in a word, long. Influencers authenticate their many social accounts through their TapInfluence profiles, which allows us to display their growing followings in real time. We’ve facilitated the creation of more than 100,000 pieces of sponsored content garnering almost 40 million views.
Our influencers can reach your customers in their natural habitat, through every major platform online. Blogs provide a way to target audiences based on their interests and demographics. Video sites such as YouTube and Vine enable you to show products in action. Instagram’s high-quality aesthetic allows for attractive presentation of messages through photos and short videos. Facebook, Twitter, Google+ and Pinterest make it easy to re-share content, maximizing total reach and engagement. Influencers in the TapInfluence marketplace know how to use their presence on all of these sites to spread brand messaging in a way that consumers trust.
In this respect, let’s say that TapInfluence is experiencing a growth spurt. The influencer marketplace has grown by 500% in the last year, at an average of about 20% each month. Our strategic partnerships with influencer networks such as Blogalicious, Viral Nation, Latina Bloggers Connect and BoomBox help us to increase our marketplace by leaps and bounds while preserving diversity in influencer backgrounds and platforms, for the benefit of brands.
Consumers seek out influencer content because it speaks to them. Whatever your message, the TapInfluence influencer marketplace offers you a means of communicating it to your customers through a trustworthy source that adds value. It is a tool that we are constantly optimizing for your purpose.
You have to admit: that’s a pretty impressive anatomy. We’ve made it super easy to learn more about our influencer marketplace, just click here.