Influencer Insights

Discover influencer stories, client successes, & product updates.

   

Not All Marketplaces are Created Equal

By Julianna Vorhaus, June 26, 2015

What is the TapInfluence marketplace? Webster’s dictionary defines a marketplace as, “ the arena of competitive or commercial dealings; the world of trade.” When we first launched the influencer marketplace as a part of TapInfluence’s platform, we used that definition as our guide. The goal was to build a digital marketplace where brands and agencies could communicate and “trade” with influencers based on mutual needs and criteria. At a high level, the TapInfluence marketplace is a place where brands and…

7 Reasons Why Every Brand Needs Influencer Marketing

By Marina Antestenis, June 24, 2015

In our recent webinar with RhythmOne, we discussed the findings from their new Influencer Marketing Benchmarks Report which showed that brands are achieving almost 600% ROI for their influencer marketing campaigns. Here are a few more stats that display the power of influencer marketing: Advertisers receive $6.85 in Earned Media Value for every $1.00 spent on Influencer Marketing. 74% of global marketers will use Influencer Marketing as part of their marketing strategy in the next 12 months. 84% of consumers trust recommendations…

New FTC Endorsement Guidelines: What Does that Mean for Influencers & Marketers?

By Marina Antestenis, June 19, 2015

In April, the FTC updated their Endorsement Guidelines for the first time since 2010. Though the changes were small, they could have an impact on your current and future influencer marketing campaigns. Below we review the current FTC rules as well as the new ones (you can view a full list of the guidelines here) and what they mean for both influencers and marketers. First, let’s talk about the history of the FTC’s rules for “Truth in Advertising”. The FTC’s…

What is Word of Mouth Marketing?

By Marina Antestenis, June 19, 2015

In our recent blog “What is Influencer Marketing?”, we defined influencer marketing as a distinct discipline that is focused on identifying influencers and incentivizing them to engage in campaigns to promote brands and/or products. Though influencer marketing shares similar goals with advocate marketing and word of mouth marketing, there are some distinct differences to keep in mind. In this blog, we’ll focus on what ‘Word of Mouth Marketing’ is and how it’s different from influencer marketing. “Word of Mouth” is…