Influencer Insights

Discover influencer stories, client successes, & product updates.


The 4 Pillars of Successful Influencer Marketing – Pillar One

By Justin Gritzmacher, May 26, 2015

Who needs influencer marketing? Brands do. The reason is simple. People trust other people, not logos. When influential people endorse your product, people buy it. But in this age of new media, you don’t get to decide who owns the influence. Consumers do. And you have little power to dictate which channels buyers turn to gather knowledge and opinions. Social media rewrote the rules. Don’t fret, influencer marketing is your answer. But you need to understand a set of essential concepts—four pillars,…

Drive Traffic with Pinterest | Influencer Spotlight

By Julianna Vorhaus, May 22, 2015

Last week I had the chance to chat with blogger and social media influencer Megan Elliott of the popular lifestyle and fashion blog, Lush to Blush. I always enjoy the chance to learn more about our influencers, their journey and hear their tips for success. Julianna, TapInfluence: Why did you start blogging? Megan, Lush to Blush: I started my blog when the online fashion magazine I was writing for folded. I needed that creative outlet, so I just decided to create one…

Social Relationship Platforms and Influencer Marketing: The Next Great Evolution

By Marina Antestenis, May 21, 2015

Last month, Forrester released their Q2 2015 research report analyzing the state of Social Relationship Platforms (SRPs). This study revealed a few important trends in the SRP market including an area where SRPs are struggling the most: connecting brand marketers with their brand influencers. Given the state of the SRP market, integrating with Influencer marketing platforms like TapInfluence appears to be the next big phase of SRP evolution. Before digging into the study, it’s helpful to level set and define…

Site Monetization | Publisher Roundtable Series

By Julianna Vorhaus, May 14, 2015

In part one of our series on site monetization, we evaluated 2 key findings from the Publisher Roundtable – Publisher Roundtable is a community sharing platform designed to let influencers collaborate and learn how to grow their influence; influencers are using multiple options when it comes to monetizing their sites and a majority if mid-sized influencers are making 30% of their overall revenue from sponsored content and brand partnerships. In part two, we are investigating earning expectations versus reality for…