Influencer Insights

Discover influencer stories, client successes, & product updates.

   

The 4 Pillars of Successful Influencer Marketing – Pillar Four

By Justin Gritzmacher, May 29, 2015

Four Pillars of Influencer Marketing Pillar One: Identify the ideal influencers Pillar Two: Manage rewarding relationships Pillar Three: Distribute content effectively This is the last post in our Pillars of Influencer Marketing Series. In the first three posts we covered the three of the four pillars to a successful influencer marketing campaign. We talked in Pillar One about how to identify your influencers, in Pillar Two we explained why you should think of your influencers as partners to help build rewarding relationships, and Pillar Three emphasized why you need…

The 4 Pillars of Successful Influencer Marketing – Pillar Three

By Justin Gritzmacher, May 28, 2015

Four Pillars of Influencer Marketing Pillar One: Identify the Ideal Influencer Pillar Two: Manage rewarding relationships In our previous posts we’ve covered the first two pillars of a successful influencer marketing campaign. Pillar One we talked about the need to identify your influencers and Pillar Two explained why you should think of your influencers as partners to help build rewarding relationships. Which leads us to the next pillar: Pillar Three: Distribute content effectively Influencers are cooking up great content. While they’re likely to promote it,…

Learn SEO | And Other Advice For New Bloggers

By Julianna Vorhaus, May 27, 2015

For this week’s installation of our influencer spotlight series, I sat down with long time blogger and TapInfluence Member Kim Demmon from Today’s Creative Life. Kim was one of the very first influencers I worked with, so it was a real treat to chat with her. Julianna, TapInfluence: I am going to start by asking you the same question I ask all our influencers. Kim, Today’s Creative Life: Fire away! JV: Why did you start blogging? KD: I started back in 2007 and created a hub…

The 4 Pillars of Successful Influencer Marketing – Pillar Two

By Justin Gritzmacher, May 27, 2015

Four Pillars of Influencer Marketing Pillar One: Identify the Ideal Influencers In our last post, Identifying the Ideal Influencers, we talked about the need to understand a set of essential influencer marketing concepts—four pillars, upon which the most successful influencer marketing programs are built. We’ve talked about the need to identify your influencers—a roster of proven subject matter experts who have won the trust of their audiences. Your next step is forging mutually beneficial business relationships with them. The goal is to help your…