Influencer Insights

Discover influencer stories, client successes, & product updates.

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Tips for Influential Public Speaking

By Justin Gritzmacher, March 4, 2015

According to Wikipedia, public speaking is defined as the act of performing a presentation (a speech), focused on an individual directly speaking to a live audience in a structured, deliberate manner in order to inform, influence, or entertain. I recently had the opportunity to address a room of marketers from consumer brands and digital marketing agencies on the topic of influencer marketing. Below are five principles to keep in mind when creating content: Know Your Audience: Connecting with your audience…

FitFluential and TapInfluence Partnership

By Julianna Vorhaus, February 19, 2015

It’s been a fast-paced couple of months at TapInfluence, from major product releases, to new hires and now partnership announcements. We recently announced our partnership with FitFluential, a network of highly influential health and fitness enthusiasts. The first of many influencer partnership announcements we plan to make this year! This strategic partnership increases the number of health and fitness influencers that are available to brands within our marketplace while allowing FitFluentital to leverage our software to run more programs at scale.…

8 Keys to Working with Social Media Influencers

By Marina Antestenis, February 17, 2015

In a recent webinar with partner Influitive entitled “Influencers vs. Advocates: What’s the Difference?,” we discussed strategies to use when working with social media influencers and brand advocates. Below are 8 tips to consider when working with influencers to drive brand engagement. Let Them Tell Authentic Stories In the age of social media, authenticity is key. Rather than forcing your influencers to follow a script or story, encourage them to write personal stories about their experience with your brand. Not only will your…

Why Every Consumer Brand Should Do Influencer Marketing

By Rustin Banks, February 14, 2015

Think win win.  How many times have you heard this phrase? Marketers should certainly think win win.  We shouldn’t think about “extracting value” from consumers, but instead about “providing value”.  At the end of the day it’s not about conversion rates and attribution models as much as it is about providing a useful product or service to a customer in return for payment.  Both parties win. With Influencer marketing, a brand commissions an independent social media influencer to create a story.…