Influencer Insights

Discover influencer stories, client successes, & product updates.


5 Tips for Boosting Your Earning Potential as a Brand Influencer

By Ginny Lavery, April 17, 2015

In a recent study, Burst Media, a TapInfluence partner, found that Influencer Marketing is generating $6.50 for every $1.00 spent on this channel. With this level of ROI, it’s no surprise that another recent study found that 59% of marketers plan to increase their Influencer Marketing budgets in 2015. All of this new money means two things for brand influencers: more earning potential and more competition. So, how do you stand out among your influencer peers to ensure that you…

Influencer Spotlight | Liz Latham

By Julianna Vorhaus, April 16, 2015

 If you had told Liz of Hoosier Homemade in 2009, that by 2015 she would be earning a full time income from her blog and that her husband Doug would quit his job to work alongside her, she likely wouldn’t have believed you. But that is exactly where Liz and her Doug are today.   You see, in 2010, about 6 months after starting her blog, Liz attended Blissdom and came home convinced that she could turn Hoosier Homemade into…

Influencer Marketing | Inc. Recognizes TapInfluence

By Julianna Vorhaus, April 15, 2015

  TapInfluence is excited to be on Inc. Magazine’s list of tech companies that are disrupting the content marketing space. Author John Rampton, contributing writer for Forbes, and Entrepreneur as well as Inc., listed TapInfluence alongside other remarkable companies, including; Contently, NewsCred, Scripted, Influence & Co. and Skyword. The full article, which can be read here, gives a look at how each company is contributing to the growth content marketing has seen in recent years. Are you wondering what sets TapInfluence apart…

TapInfluence & Latina Bloggers Team Up!

By Julianna Vorhaus, March 20, 2015

In conjunction with the inaugural year of the Latina Bloggers Connect conference, #WeAllGrow Summit, we are excited to be teaming up with Latina Bloggers Connect to provide our brand and agency clients access to an increasingly diverse marketplace of Hispanic influencers.  “Hispanics not only lead the general population when it comes to social media, mobile and e-commerce adoption, they are also twice as likely to share content or click on shared content than the general population,” says Holly Hamann, co-founder…