Influencer Insights

Discover influencer stories, client successes, & product updates.


Increase Your Reach | Link Up!

By Julianna Vorhaus, April 23, 2015

Reach is one of the most important metrics brands consider when selecting influencers they want to work with on campaigns, but growing your reach isn’t always easy. We want you, our influencers, to share the best posts about growing reach on blogs, Facebook, Twitter, Pinterest, Instagram, Vine and YouTube! Link up your favorite posts, by you or a friend, here. Don’t stop there, if you read a post that you find valuable, leave a comment. We’ll be sharing the best posts…

From Blogger To Powerhouse Advocate: How Digital Influencers Are Changing The Fashion World

By Julianna Vorhaus, April 22, 2015

         Whether you diligently follow the fashion world or just check out magazine covers when you’re standing in line at Target, you’ll probably notice something subtly out of character about February’s issue of Lucky, March’s issue of Marie Claire, and April’s issue of Vogue Espana.  The cover girls aren’t traditional models, actresses, or big screen celebrities. They are fashion bloggers with a firm grip on the interests of fashion fans around the world. And they are one of many reasons…

5 Critical Worksheets for Building an Influencer Marketing Strategy

By Marina Antestenis, April 21, 2015

We’re often asked, “I love the idea of influencer marketing. But how do I get started?” There’s much to consider when building an influencer marketing strategy including your target audience, goals, marketing vehicles, and, of course, identifying the perfect influencers that will best engage your audience. Like any successful marketing strategy, you need to think influencer marketing through carefully and that’s where our workbook “How to Build an Influencer Marketing Strategy” can help. We captured the key questions we ask our…

5 Tips for Boosting Your Earning Potential as a Brand Influencer

By Ginny Lavery, April 17, 2015

In a recent study, Burst Media, a TapInfluence partner, found that Influencer Marketing is generating $6.50 for every $1.00 spent on this channel. With this level of ROI, it’s no surprise that another recent study found that 59% of marketers plan to increase their Influencer Marketing budgets in 2015. All of this new money means two things for brand influencers: more earning potential and more competition. So, how do you stand out among your influencer peers to ensure that you…