Have you heard of these magical things called Rich Pins for Pinterest?! Rich Pins allow you to add extra content to your Pins that can increase traffic to your website and blog. Currently, there are five types of Rich Pins: places, articles, movies, recipes, and product. Each of these rich pins provides extra value to your business Pinterest account by upping your SEO game and driving influence, and even by expanding your audience.
Enhance your travel blog or travel-related posts with Place Pins. Place Pins are an excellent way to combine the great content of photos and interactive maps into one Pin. Place Pins allow you to link your pin to a map and include information like addresses and phone numbers. You can navigate Place Pins by scrolling through the Pins themselves, or by clicking on the “Pins” on the map itself. And if you click on the “learn more” button, Pinterest will redirect you to a site with more infomation about that location, such as FourSquare.
Article Pins put a new spin on the “Pin now, read later” approach. Article Pins include the article title, author, description, and link back to the original article. Users can collect article Pins for the content that matters most to them that they can revisit time and time again, including links to your blog posts!
If you’re a film buff or like to share movie reviews on your blog, Movie Pins allow you to include this content nativley into your Pinterest profile. Movie Pins add extra content including movie ratings, cast members, and reviews. These Rich Pins give users a snapshot of information about the Pin. Plus, we’re all advocates of more, rich, easily accessible content!
This is likely our favorite Rich Pin; and for all you foodies and content creators out there, it will soon become your favorite, too! Recipe Pins include recipe title, ingredients list, cooking times, and serving instructions right in the Pin. Users can also filter through Recipe Pins based on dietary needs, such as gluten free, paleo, vegetarian, etc.
Product Pins include information like real-time pricing and product availability, as well as links to where users can purchase the product. This is great for all content creators! Now you can link any of your product reviews or DIY shopping lists to these Rich Pins which include all the content your readers are searching for. Bonus: for any Product Pins that you have added, you’ll get a notification from Pinterest when there is a drop in price!
Implementing Rich Pins requires that you prep your website with some meta tags, validate your rich pins, and apply to get them on Pinterest. This process does involve some heavy coding, so if this is an area you are less comfortable with, Pinterest recommends having your developer give you a helping hand. Luckily, our friends at Oh So Pinteresting! have some awesome articles to help you out, including a video about a WordPress plugin that you can use to implement Rich Pins without all the coding.