The most successful content creators can rack up quite an income. What can we learn from the highest-paid influencers? Some examples of these creators:
Portuguese professional soccer player Cristiano Ronaldo tops the list of the world’s most successful influencers, with an estimated net worth of $115 million and 442 million Instagram followers. Ronaldo makes approximately $2.4 million per sponsored post.
Reality-star-turned-beauty-mogul Kylie Jenner has practically grown up on camera. With a net worth of $600 million, the entrepreneur’s 339 million Instagram followers help her earn around $1.8 million per post.
Lionel Messi, another famous soccer player with international fame and 328 million Instagram followers, rakes in approximately $1.8 million for each post.
These famous faces continue to grow their presence and fortunes with social media. So what’s their secret? We’ve examined the habits of these top-performing influencers to help you improve your own influencer game.
1. Be mindful of your public persona
A highly-successful influencer recognizes the importance of being transparent and authentic in all areas of life — not just in the virtual world.
Be thoughtful about what you put out into the world. Don’t let a moment of impulsivity wreck all the hard work you’ve put into building your brand.
Bethenny has recently found a new favorite pastime–trying out beauty products of all price ranges. No matter the price tag, Bethenny is direct about what she likes and what’s not worth the hype. It’s her authenticity that keeps her 2.9 million Instagram followers engaged.
She maintains this persona despite any criticism she has faced.
2. Create a steady stream of content
Consistency is key. Engage your followers and maintain their interest by regularly posting fresh, timely content.
Whether posting photos or Reels, sharing exciting news, or offering reviews of new products, give your followers something to look forward to on your feed.
Make sure that what you’re posting or sharing is engaging, relevant to your brand, and helpful to your community of followers for the best results.
Although there’s no magic number for how many times you should share on social media, here’s a list of how often you should aim to post content, on average, per channel.
Suggestions range from three to seven posts weekly on Instagram to one to five daily tweets on Twitter.
3. Connect with fellow influencers
Connecting with your fellow influencers often leads to a mutually beneficial relationship.
Other influencers aren’t just competition — joining forces with them is an opportunity for continued growth and expansion.
By befriending your fellow social media mavens, you can collaborate on giveaways and campaigns and get noticed by new brands and businesses.
By interacting with other influencers’ social media feeds, commenting on their posts, and even sharing their content, you’re opening yourself up to a whole new crop of potential followers, and they’re likely to return the favor.
4. Check your metrics for continued improvement
To succeed, you need to take stock of your online presence occasionally. Look at your metrics to examine what’s working, what’s not, and what you could do better.
Here are some smart things to look at:
- Which posts have generated the most likes? What was attention-grabbing about them?
- Is your follower count growing or stagnant?
- Which platforms are you most present and active on? Which platforms need more attention?
- What are other influencers doing–and doing well–that I should be doing?
- What type of content do you need to share more of or scale back on?
- Which posts are most successful at generating click-throughs or leads?
Once you’ve got a clear look at your current situation, formulate a plan to take your online presence to the next level.
5. Give yourself a break
The digital world never sleeps, but you still need to. No matter how driven you are, everyone needs a break for their mental, physical, and spiritual well-being.
For example, try setting aside a day or two each week to commit to resting, relaxing, and recharging during a digital-free period.
If you aren’t ready to commit to entire days without social media, try creating a schedule and sticking to it. Set specific periods where you’re not attached to your phone or laptop. Our brains respond well to structure, and you’ll reap the benefits of having a more well-rounded routine.
You’ll avoid burnout and be ready to return to work with a renewed spirit and followers eagerly awaiting your next post.