5 Ways You Can Make Money on Instagram

If you’ve built a following on Instagram and want to monetize your platform, take note. There are many ways to make money on Instagram.

Although there are several factors that will determine how much money you’ll make—including your niche, the number of followers, and their engagement rate, even nano-influencers can earn some income with the right approach. 

Here are five methods to launch your income on Instagram.

Become an affiliate

You can work with a brand as an affiliate to earn commission from the sales you inspire. If a consumer uses the unique promo code that you shared or makes a purchase that originated from your Instagram post, you earn commission.  

There are countless online merchants offering affiliate programs for influencers, or you can go through a marketplace like Amazon Associates or ClickBank

More than 200K fashion and lifestyle influencers in 100+ countries have seen success with LTK, an invitation-only affiliate network offering 20% commissions. 

Create sponsored posts for brands

Even nano influencers can earn free products and compensation by creating sponsored posts for brands on Instagram. That’s because many brands are less concerned about the quantity of followers than they are the niche of the target market. 

Aren’t sure how to start working with brands? Read How to Approach a Brand You Want to Work with as an Influencer for specific outreach tips.

Encourage viewers to buy badges

When influencers create live videos on Instagram, their fans can purchase Badges in $0.99, $1.99 and $4.99 increments. This new feature allows content creators to earn “tips” from their followers while simultaneously building engagement when the influencer thanks them for their support.

To get started, just go to your Professional Dashboard and click on the Badges tab. Then set up your preferred way to accept payments, either via PayPal or your bank, before going live. 

Offer subscriptions to exclusive content

Influencers’ most loyal followers are sometimes willing to pay for subscriptions to exclusive content that’s not accessible to everyone. Fans can subscribe to exclusive content for a monthly fee, which helps you generate income.

You’ll control the content and the price point for the subscription. Subscribers get a badge next to their name so you’ll be able to clearly identify them in comments and direct messages.

On Instagram, any exclusive content is highlighted with a purple ring. It’s vital that you create a regular schedule so subscribers know what to expect and when. To make your most loyal fans feel valued and continue their subscription, ask for feedback, invite them to join you in a live room, or offer them value-added services like consultations. 

To get started, check your eligibility for the invite-only service by ensuring your account complies with the Partner Monetization Policies

Set up an Instagram shop 

Plenty of influencers now sell merch through their websites, but Instagram makes it easy to sell your wares. How? You can tag products in Reels, add shopping stickers to your stories, or host a live shopping event where you can tag a collection or up to 30 products. 

When plus-size-fashion influencer Katie Sturino tagged her Instagram photos with links to store accounts, including her Amazon Fashion line, it allowed her followers to simply click on the product name to make a purchase. 

To get started setting up an Instagram shop, simply follow these steps:

  1. Confirm that your profile is a creator account or business.
  2. Go to Settings in your app and tap “Business” then “Set up Instagram Shopping.”
  3. Follow the directions to connect your website or a shopping catalog.
  4. Add products to your Instagram shop and publish it. 

Use any or all of these ideas to start earning money from your Instagram account today.

13 Ways to Make Money on TikTok

TikTok has become the preferred form of entertainment for people of all ages, but especially Gen Z. It’s super easy to use, and the content is funny, informative, and relatable. Even though it may seem to be all fun and games, TikTok can be as lucrative as it is enjoyable. Of course, the more followers you have, the easier this is, but it’s definitely possible to generate income with a smaller number of followers. We’re sharing 13 ways to make money on TikTok. 

How to make money on TikTok

 1.   TikTok Creator Next Program

The Creator Next Program allows creators to monetize their content using several features. TikTokers can collect Diamonds, which come from an accumulation of Gifts and engagements, that can then be converted to cash. All of TikTok’s monetization features require that users be a part of this program. You must be 18 years old or older, or 19 in South Korea and 20 in Japan; have a minimum number of followers, which varies according to region; have at least 1,000 video views in the last 30 days; and have at least three posts in the last 30 days. Business accounts aren’t eligible.

 2.   TikTok Creator Fund

The TikTok Creator Fund is a program that pays TikTokers for their content. The pay is determined by the amount of engagement and number of views your video gets. However, there are some additional requirements to join this. You need to have a pro account, (which is easy to switch over to) and have at least 10K followers and 100K or more views on a video within the last 30 days. For reference, here’s an average of how much money is made monthly on average, according to the number of followers. Creators with over 100K followers typically make $200 to $1K a month, and those with over 1 million usually earn $1K to $5K a month, or more.

3.   TikTok Creator Marketplace

The TikTok Creator Marketplace is a platform that facilitates creator and brand collabs. Here’s the catch, you can only apply to join if you have over 100K followers and 100K likes in the last 28 days.

 4. Live Gifting

When you go live on TikTok, viewers can send you Gifts, and from there, you can collect Diamonds that can be converted into cash. You must have at least 1K followers to access the live-streaming feature. It’s important to know that soliciting them is against TikTok’s guidelines, as they want these types of interactions to be completely organic.

5.   Video gifts

Video Gifts enable viewers to send Gifts in reaction to your content. To use this feature, you must have at least 100K followers, have posted a public video in the last 30 days, and have an account that’s at least 30 days old. Videos such as duets, stitches, sponsored content, promoted posts, and ads are ineligible.

6.   TikTok Shop

TikTok Shop provides business owners the opportunity to sell their products directly on the app. When you enable this feature, there’s a shopping tab added to your TikTok profile that displays all offers. There’s also the option to tag products in videos, prompting viewers to take a look at your shopping tab. 

7.   TikTok Ads

TikTok Ads direct traffic back to your shopping tab, e-commerce store, or website. You can either run In-Feed Ads or TopView Ads, which are displayed on the entire screen. In-Feed Ads are usually good for promoting products, while TopView Ads help to boost your following. This is a great way to build email and SMS lists as well.

 8.   TikTok Shop Affiliate

Even if you don’t have your own product or service, you can be an affiliate marketer for someone else’s. The brand generates an affiliate link or discount code to the product or service for you to promote, and every time someone makes a purchase using the link or code, you get a percentage. The app requires at least 1K followers to put a link in your bio, but you can put links and discount codes in video descriptions for viewers to copy and paste.

9. Tips

TikTok has a feature called Tips that allows viewers to send Tips directly to creators. TikTok doesn’t take any fees, but there may be a processing fee. Also, you have to have at least 100K followers to use this feature. 

10. Branded content

Working with brands probably offers the most earning potential because posting branded content often comes with a nice paycheck. You can contact and pitch them or join an influencer marketing platform. Larger brands require larger followings in most cases, but there are small brands that will pay well to work with micro-influencers with a growing, loyal and engaged audience. 

  11. Promote Songs

A large portion of TikTok videos are of users lip-syncing and dancing to a song and some of these songs go viral as a result. Artists and musicians often pay for song promotions on TikTok because they realize if the video that features the song goes viral, then the song itself will likely follow suit, which means a larger fanbase.

12.  Attract more clients

TikTok can be a great way to build your freelancing or consulting business. Posting captivating and educational content that ties into what your business offers is a surefire way to expand your list of clients. It could also be helpful to showcase your previous work, if possible.

13. TikTok consulting

TikTok consultants are actually in high demand. People and businesses find it difficult to master and will hire specialists to help increase and maintain traffic. Keeping up with trends and utilizing them before they change is where most fall short. If you know how to create trend-worthy videos with large amounts of views consistently, how to comfortably use the various features, and how to teach these skills and knowledge, you can monetize your expertise.

Whether you want TikTok to be your side hustle or career, there is a wide range of possibilities that can make that happen. It all comes down to showing up and putting your creativity to work.    

The Psychology of Influencer Marketing

What is it about influencer marketing that’s so attractive to an audience? There are several factors at play. Consumers are tired of traditional advertising, they want to fit in, and they trust the advice of those they follow. We’re diving into the psychology of influencer marketing.

IZEA’s Trust in Influencer Marketing report shows 62% of social media users trust an influencer over an A-list celebrity. Why? Influencers are authentic. They’re everyday people who have a presence in your life. 

When you dig a little deeper, there are specific psychological reasons for marketers to rely on influencer marketing. In 2022, brands will rely on influencer marketing quite a bit — to the tune of $4 billion, according to Insider Intelligence. Needless to say, it pays to understand how consumers perceive influencers psychologically. 

The psychological forces that play into influencer marketing

Influencer marketing is alluring to consumers because it plays into a lot of social norms. From building relationships to craving acceptance, here’s a look at psychological forces that make influencer marketing so effective:

Credibility is earned quickly

Influencers tend to focus on a specific niche, like fashion, makeup, or travel. As content creators share pictures and videos, they prove their expertise and fuel what psychologists call perceived power.

A display of knowledge, combined with a lot of followers, lends credibility, or power, to the influencer. Influencers with larger audiences are almost instantly deemed credible. After all, the influencer must be credible if millions of people follow him or her, right? 

Frequent exposure builds trust 

As influencers share content, followers see it and interact with it. Over a period of time, the influencer becomes a consistent presence. Every picture, video, and live stream builds a relationship with the viewer, which, over time, turns into trust. 

Most of the content an influencer shares isn’t sponsored, so when an ad slides into the feed, followers aren’t bothered by it because they’ve earned a level of trust. 

Influencers are relatable

In the psychology world, there’s a sliding scale of relatability known as social proximity. If a person feels relatable and approachable, they have closer social proximity than someone who feels out of reach. 

A beauty influencer who’s a stay-at-home-mom, for example, has closer social proximity to followers than Bobbi Brown, one of the biggest names in the cosmetic industry. 

People crave relatability, which is why influencers are often preferred to celebs.

Followers crave social proof and validation

People want to fit in. As a result, they copy the actions of others, which is known as social proof. When a fashion influencer shares a trendy new look or a travel influencer shows off a new luxury hotel, followers want to mimic their behavior. In a sense, the term followers is wildly accurate because many will follow the suggestions of trusted influencers. 

A consumer who copies an influencer often feels confident in their decision to wear the trendy outfit or book a weekend in the hotel. Since consumers trust influencers, their conformity is seen as a positive choice that’s validated by someone in the know.

Consumers tend to trust those who are good looking

Have you heard of attractiveness bias? People trust someone who’s good-looking; that’s attractiveness bias. Psychologists say those positive feelings are transferable. When a follower has an attractive bias towards an influencer, those trusting vibes can rub off on a brand or product that the influencer mentions.  

Consumers are in control

Consumers choose to follow influencers. Since consumers make the choice themselves, as opposed to being subjected to advertising, they aren’t bothered by a sponsored ad for a new tech gadget or the latest energy drink. In fact, followers welcome it. They want to see what influencers are doing and what products they like; otherwise, they wouldn’t have followed them in the first place. 

Does the psychology of celebrity endorsements work the same way?

In many ways, the psychology behind celebrity endorsements is the same. People see celebrities as role models and often trust the brand or product they rep. However, many celebrities lack a relatability factor. Without authenticity, the psychological power behind celebrity endorsements is diminished.

What’s the most influential psychological factor that marketers should focus on? 

Marketers should focus on finding the right influencer to work with. If you find a credible influencer with an engaged audience who’s seen as a mover-and-shaker in their niche – the psychology of the campaign will take care of itself. 

Of course, it’s not always easy to find influencers, but TapInfluence can help. Our platform has an influencer discovery tool, communication features, and analytics to help take your influencer campaign from concept to completion.  

 

6 Ways to Repurpose Influencer-Generated Content

Half of all business-to-consumer companies say that creating engaging content is their biggest challenge. And it’s no wonder. Many companies need content for Instagram, Facebook, Twitter, and LinkedIn, as well as websites, newsletters, and blogs. That’s a lot of content to fill.

But repurposing influencer-generated content can save you both time and money, assuming you’ve included usage rights in your original contract. After all, the content has already been tested on real consumers and marketers already know which pieces were effective and engaging. Why not upcycle it to get the most bang for your buck?

Not sure how to get started? Here are six ways brands can amplify previously created influencer-generated content:

Repost videos on your company’s blog

Oftentimes, influencers are experts in their field, making their content incredibly valuable for brands seeking tutorials or informational videos. 

Camera-ready Cosmetics reused pro makeup tips from influencer and professional makeup artist Terri Tomlinson on its blog. The company created a series of tutorials on its blog using clips from Tomlinson’s YouTube videos to highlight a popular product: Ben Nye’s Pretty Pink Powder.

Reuse images in email campaigns

Repurpose influencer-generated content in your brand’s email campaigns to highlight how your products look on real people and lend authenticity and trust to the campaign. Even older posts can be revived with a Throwback Thursday (#TBT) hashtag, assuming the product is still available to consumers. 

Gap has successfully used influencer-generated content in the email campaigns, like this collage of influencers wearing its puffer jackets. The brand sponsored ads on a number of influencers’ accounts — like this one posted by Jessolm — and then repurposed the stunning collection of images to target customers who subscribed to its email list. 

Repurpose images on your brand’s e-commerce site

Some influencer content is so professionally captured that it can serve as marketing fodder on the company’s website. 

For nano-influencers who may not have as much experience taking high-quality images, supply a list of tips regarding lighting, setting, symmetry, and focal points. 

Freya Lingerie, for example, launched a campaign to partner with influencers to model pieces on their social media accounts. Influencer Romina Campion’s shot showcasing the brand’s Sonic-Moulded Sports Bra was repurposed on the Freya Lingerie website under an “AS SEEN ON” section. 

Share contests and posts on your brand’s social media channels

A brand that starts with the end in mind may provide significant guidance to influencers with the intention of sharing the same unaltered post on its own social media channels.

Style influencer Jacqueline Osborne promoted her Garden Party Collection of clothes, which was being launched by e-commerce site In The Style, on Instagram with a giveaway. The contest encouraged her followers to like her post, tag a friend, and follow both her Instagram account and the In The Style account. A day later, In The Style shared Jacqueline’s post on its own Instagram account. 

Cross-promote your brands’ influencers

Turn your best influencer-generated content into natural promotions for other influencers participating in the same campaign. 

When Pottery Barn launched a campaign to promote its 2018 Christmas collection, it gave nine influencers $500 to spend in its brick-and-mortar stores. In addition to promoting the content the influencers created on their own social media platforms, Pottery Barn encouraged the influencers to cross-promote the campaign by including images and links to the other eight influencers’ content at the end of their blog post. 

Upcycle photos for in-store displays and billboards

Don’t let those perfect influencer candids go to the marketing graveyard. Consider repurposing them for in-store displays, social walls, print media, and outdoor billboards.

When Apple asked National Hockey League players to take candid shots with its new iPhone XS as part of its 2019 “Shot on iPhone” campaign, the results were used on both social media and billboards across the U.S. and Canada. 

When it comes to making the most of your influencer-generated content, all it takes is a little creativity to amplify repurposed content and make it shine. In addition to these ideas, consider using influencer-created images, video, and podcasts to create targeted ads, bite-size clips for social, downloadable slideshow presentations, and media kits to attract potential influencers and brand partnerships. Many brands include usage rights in their contracts to allow this.

Creating User-Generated Content for Brands

The search for content in showcasing, advertising or reinforcing your brand’s message is one of those marketing tasks that will never be finished. You can always repurpose, reshare or reimagine some piece of your brand’s message that will continue attracting new followers.

One of the most popular and innovative ways to do this is to find content made by other people, or to encourage your fans to create content of their own. User-generated content can make anyone into an influencer, where authenticity shines through in each post and highlights the purpose of a brand’s product or service.

User-generated content is effective because it is unsponsored and occurs much more organically than most other content that a brand can share on social media. It leverages genuine enthusiasm for a brand and creates social proof. Social proof is the idea that other people like something, so maybe you should, too.

Choose the right platform for your campaign

Each social media site has a slightly different audience, tone and purpose. Short videos belong on TikTok or Instagram. Longer videos or text posts usually perform better on Facebook. These aren’t always the case, but most of the time it’s a safe bet.

TikTok and Instagram are two of the most important social media platforms for companies to generate videos showing customers enjoying or celebrating their brands. Twitter has its own tone niche too, with a tone and audience all its own.

Bombas makes a habit of sharing user-generated content, simply retweeting people’s tweets about their products. Not only does this generate the social proof that UGC is known for, it empowers more people to tweet about Bombas so they might be retweeted, too. A report showed that 51 percent of consumers are more likely to engage with a brand if it shares their post on social media.

Create a hashtag

A hashtag will unite your effort to gather user-generated content and create a buzz around any topic your brand is focusing on. A hashtag should be short and sweet, clever and doesn’t need to mention your brand by name. The hashtag should invoke some central theme of the brand.

Toronto’s tourism department does an excellent job of seeking out user-generated content and sharing it with the hashtag #SeeTorontoNow. That hashtag will resonate with anyone traveling or living in Toronto, and encourage more posts to come in.

It’s important for a hashtag to be unique, and not too general. It should hit a sweet spot: specific enough to be clearly associated with your brand, but general enough to attract a large group of people who contribute quality content.

Share tools for creating content

Doritos started an interesting campaign for UGC that allows its fans’ creativity to take off. This is a crossover between influencer marketing and user-generated content that has produced some funny, engaging posts.

The brand set up a website for users to sign up, and Doritos offers payment to those who submit posts the the brand uses on its social media. The site includes challenges such as “Snack Hacks Challenge,” a “Doritos Mixtape Challenge” or “Doritos Nacho Memes Challenge.” Once someone signs up for the Legion, they get the tools they need to create, including graphics, templates and even a handbook showing them what Doritos is looking for.

This post is a great example of a contribution from the Legion, with the meme a spoof of Drake’s 2015 mixtape, “If You’re Reading This It’s Too Late.”

User-generated content can bring a brand to a new level of engagement with its fanbase. Not only does it promote direct contact with some of the brand’s biggest fans, it creates a buzz that inspires other people to create their own content. From a practical standpoint, user-generated content is cost-effective and, if done successfully, can create an exponential amount of content relative to the effort it takes to start the campaign.

7 Tips to Grow Your Instagram Followers

Influencers love Instagram, especially those with small to modest audience sizes. Research shows 48% of influencers on Instagram have between 5,000-20,000 followers. Another 26% have between 20,000-100,000 followers. Every influencer wants to grow their reach, but many aren’t sure which tactics are effective. 

How do you grow your Instagram audience as an influencer? Besides posting consistent, relatable content, there are a few strategic steps you can take to increase your number of followers. Here are seven tips to do just that:

Optimize your bio

Make your first impression count by putting your best foot forward. Use this pivotal section of your IG profile to your advantage by providing the most important information. Here’s how:

  • Write a clear, cohesive description of who you are and what you’re all about. There’s no need to be overly ambiguous or vague — get to the point. 
  • Add a call to action. What do you want your visitors to do? Are you inviting them to shop, read more, subscribe, or follow? 
  • Add a link. This clickable link in your bio is prime real estate. Many influencers use LinkTree, which creates a landing page with multiple links.  Another way to do this is to create a page on your blog that features all your important links. Use that link in your bio instead.
  • Share a branded hashtag. If you have a branded hashtag, share it in your bio. 

Stay on top of hashtags

Hashtags are an important piece of the Instagram influencer puzzle. Essentially, they make your posts searchable. Here’s what to do:

  • Make a spreadsheet of the hashtags you already use. 
  • Using Instagram’s “explore” option, compile a list of new or trending hashtags to start integrating into your posts. 
  • Once you’ve built up a sizable following, you can start creating and using your own original hashtags. 
  • You can also use apps that offer hashtags suggestions.

Engage with similar influencers

Find similar influencers and get social. By doing so, you can gain traction with followers who are interested in your niche. Here’s what you should do:

  • Like, comment on, and follow accounts of influencers who feature the same type of content as you. 
  • Post authentic comments to attract like-minded followers to check out your account. 
  • Be sure to monitor your notifications so you can respond to comments in a timely manner. 

Ask for a share for a share

Enlist other influencers in a “share for a share” partnership. Offer to share their content in exchange for sharing yours. This is a free, easy way to build a mutually beneficial relationship while simultaneously gaining more followers. Here’s how:

  • Search for and identify three to five influencers who share your niche and have similar audience sizes.
  • Send an email to the influencer or reach out with a DM that explains what you’re looking for. 
  • Don’t be offended if you don’t hear back or get turned down. Stick with it. 

Try different kinds of content

Never let your posts become repetitive or dull. Keeping it fresh draws more visitors to your account and keeps your current followers hungry for more. 

  • If you lean on still images, try adding videos to the mix once a week. 
  • Try to utilize different tools within each platform. On Instagram, for example, try Reels and Stories, along with regular posts. Many algorithms reward users for utilizing more tools. 
  • Research other influencers in your niche and see how they vary their content. 

Run a contest

Everyone loves free stuff. A tried-and-true tactic for attracting more followers is to host a contest or giveaway. Here are some tips for success:

  • Consider using a content tool like SweepWidget or ShortStack to track the campaign with ease.
  • Implement rules that require users to tag your account, share content, or tag a certain number of friends, for maximum exposure.
  • Give away something that’s related to your niche as opposed to a generic Amazon gift card. 

Promote your Instagram account

No matter how fabulous your content may be, it doesn’t matter if no one knows about it. To reach a wider audience, you need to self-promote. Here’s how: 

  • Cross-promote on different channels. Invite Twitter followers to subscribe to your YouTube channel, for example. 
  • Make sure your social accounts are easy to find on your website’s homepage. 
  • Create and send a regular newsletter that promotes your social accounts. 
  • Add your social accounts to your email signature. 
  • Try running lead capture ads on Instagram. You’ll get new leads and new followers. 

With these seven tips, you can grow your audience. As with any marketing effort, it will take time. Consider setting aside 30 minutes each day to focus on expanding your audience. Remember, influencers with larger audiences are often paid more, so audience expansion is worth your time. 

 

10 Pieces of Equipment Influencers Use Daily

While creating content might not seem like a difficult task to some, it requires a lot of work, time, and equipment for influencers. Influencers have tools, apps, and gear that make creating content that much easier, though. We’re diving into the 10 pieces of equipment influencers use daily.

10 equipment items influencers use every day

  1. Tripod. Many influencers have more than one tripod. They might have one that is light and travels easily, and another heavier or sturdier one that they use for photoshoots. Influencers often take their own photos, making a tripod a necessity.
  2. Ring light. Proper lighting is critical. While influencers prefer natural lighting, it’s not always available. Influencers turn to ring lights or other studio lights when they need to take photographs in low-light situations.
  3. Shutter or Bluetooth remote. A camera remote allows influencers to take photos more efficiently, rather than to rely on a self-timer. It gives influencers more control over the shots.
  4. Camera(s). Influencers might have a vlogging camera if they focus on YouTube or a DSLR if they share more on Instagram. They might also have action cameras if they share sports or travel content.
  5. Stabilizer. Whether they shoot content on a smartphone or camera, influencers typically need a stabilizer or gimbal, which provides stability and support so that video isn’t shaky. 
  6. Smartphone. Nowadays, many phones have advanced camera features that make it so influencers don’t need to invest in cameras. Influencers also need to be able to access their social media apps like Instagram, photo-editing apps, email, and more on the go.
  7.  Microphone. Influencers who record podcasts or YouTube videos would need to own a microphone. It’s also possible that influencers will need to record voiceovers for collaborations. 
  8. Laptop. Many influencers choose to go with a laptop to take it with them wherever they go and be able to edit photos or videos.
  9. Lenses. Influencers often switch out their camera lenses depending on the content they are shooting. For example, influencers might need a wide-angle lens or portrait lens.
  10. Portable charger. It’s essential to keep gear charged when creating content. A portable charger ensures that influencers don’t run into empty batteries while on the go. 

How to Use Youtube Shorts

Short-form video on social media is one of the most popular trends of the past couple of years. TikTok and Instagram are reaping the benefits, with both platforms making revenue jumps and dominating in popularity. However, YouTube is making its own move toward the shorter side of video.

Can YouTube claim a similar market share and revenue via Shorts than you would find from TikTok? YouTube is, in fact, closer to that goal than most people think. Shorts have generated 30 billion daily views, according to Alphabet and Google CEO Sundar Pichai. Views increased four times the number from 2021, and views doubled from Quarter 4 of 2021.

However, despite the growth in popularity of Shorts, revenue has not quite followed. Ad growth on YouTube has been slow, which is a sign that TikTok’s market share has not budged. The existing volume of creators on YouTube and the platform’s success with Gen Z users, however, suggest YouTube may be able to make a revenue boost soon.

What are YouTube Shorts?

YouTube Shorts are short videos filmed vertically on a mobile phone. After recording, you can speed it up or slow it down, and add music, captions and filters. Shorts also allows you to string videos together and use a video library of content available on YouTube.

Just shoot a video on your phone and tweak the settings until it’s just right — you can speed up or slow down your recording speed, add filters, string videos together, add captions, and more.

How to post a Short

A Short can be recorded from a mobile phone with the YouTube App. Post a Short by clicking on the “Plus” button in bottom center of the screen, and click “Create a Short.”

From there, record your video. If you want to make a video longer than 15 seconds, tap the 15 button above the red record button to extend to 60 seconds. Record your video, tap undo to remove the previous clip or the redo button to add it back. Tap the square to the left of the record button to add a clip already saved to your phone.

Tap “Done” to preview and enhance your video with filters, effects, music or captions. Then, tap “NEXT” and add more details, like a title and privacy settings. Default privacy settings set your video to private for creators ages 13 to 17. Creators over 18 years old have their videos set to public. Finally, select the audience for your Short, “Yes, it’s made for kids,” or “No, it’s not made for kids.”

YouTube Shorts: Best practices for brands

YouTube is well established as one of the best places for creating video content, and building a following on YouTube is a strong marketing strategy for brands in all types of industries. YouTube Shorts is another tool for creating unique content that attracts followers and creates conversions. Some best practices for YouTube Shorts are important to keep in mind.

 

Differentiate between Stories and Shorts

 

The main difference between YouTube Stories and YouTube Shorts is that Stories can only be viewed on a mobile phone, while Shorts can be viewed on mobile and desktop. But the difference between Stories and Shorts in terms of content is up to you. Use Stories to promote your Shorts and longer-form video content, and create a distinct feeling a follower gains from each tool.

 

Make your Shorts count

 

A Short is an opportunity to attract more users to your channel and in turn your products and services. Shorts should contain useful information, an engaging video showcasing a product or an interesting snippet of a longer video on your channel.

 

Know the difference in demographics

 

If you’re using YouTube Shorts, you’ve probably already tried TikTok, too. There are slight, but important differences between YouTube and TikTok users. YouTube attracts the 15- to 25-year-old group, but doesn’t slouch on 26- to 35-year-olds either. TikTok is incredibly popular with a crucial 16- to 24-year-old demographic. Pay attention to these differences to decide which content should go where.

 

Get straight to the point

 

Shorts are only 15 seconds or 60 seconds long. This isn’t a lot of time to get your point across, but your brand can really hammer home its message with tactful video editing and engaging content. Condense every element of your message to fit this video length.

 

Create a custom thumbnail

 

Shorts play automatically on the YouTube homepage, but they show up with thumbnails on your channel. Pay attention to these small details to make the most of a user’s time on your channel’s page. An interesting thumbnail will keep them watching all of your content.

How to Approach a Brand That You Want to Work With as an Influencer

Are ready to work with brands as an influencer? Collaborating with brands is one of the most lucrative ways to make money as an influencer, but pitching yourself to a brand can be tricky — especially if you’re new to the game. This guide will share how to approach a brand as an influencer.

Should you call or email? If you lack experience, should you mention it? Are there things you should do before reaching out to brands? These are all great questions. To provide answers, and additional guidance on connecting with a brand, here’s what you should do:

Things to do before you approach a brand

Before you reach out to any brand, you need to lay some groundwork. Work through this to-do list:

Clean up your accounts

Audit each of your social accounts. Make sure there’s sufficient bio information, that all of the links work, and pin a really great post to the top of your account. Make sure a brand can easily find your contact information, too. 

Create a media kit

A brand will ask to see your media kit, which serves as a data-rich digital resume. The kit should provide personal experience, but should also include audience breakdowns, engagement statistics, and examples of collaborations. 

There are plenty of media kit templates online that you can use to get started. Canva and Adobe both have media kits.

Join an influencer marketing platform

One of the best ways to work with brands is to join an influencer marketplace like TapInfluence. Brands often use these platforms to search for influencers and negotiate a campaign. 

The platforms not only serve as an influencer Roladex, but also provide communication and payment tools so an entire campaign can be set up and executed in one centrally located place. 

Research brands that you align with

Aside from joining an influencer marketplace, you should take initiative and research brands that match your niche. A recipe creator might look for baking brands, a beauty influencer might look for a makeup brand, and so forth.

Brands also want influencers whose audience matches their target audience. A beauty brand that caters to teens, for example, would likely work with a young makeup influencer as opposed to an influencer who focuses on age-defying makeup tips. 

Your voice and values should align, too. 

Get social

Once you find a short list of brands that you’d like to work with, start to post about them on your social channels. You might highlight a product that you love, for example. 

Engage with their company accounts, too; comment on posts and share some with your audience. 

This will take some time, but you want to start a social dialogue with the brand. 

How to pitch yourself to a brand

With your pre-pitch checklist complete, it’s time to reach out to brands that you want to work with. Here’s how:

Send a clear email that follows this format

Craft an email that is short and simple. It should start with an introduction that defines your niche and describes the type of content that you post. 

Next, suggest a specific collaboration, like working together on an Instagram Reel that highlights the brand’s holiday shoe collection. Your suggested campaign should be just as specific, as opposed to simply asking, “Are you open to a collaboration?”

The third section should explain why you’re a good fit for the brand. You might focus on your audience makeup, love of the brand, or similar successful partnerships that lend credibility to your pitch. If you don’t have any experience, don’t draw attention to that fact. 

Provide a link to the social channel that you plan to use for the collaboration, a link to your media kit, and your cell phone number. 

Wrap up the email with a call to action like, “Let’s set up a call to discuss this collaboration.” 

Next, add a simple close and your name.  

Follow up on the pitch in one week

Set a reminder in your calendar to follow up with the brand in one week. Don’t resend the same email, just send a quick note asking if he or she received your previous message. 

You might consider using a Google extension that tells you whether or not your email was opened, too. MailTrack and BananaTag are two options.

Know what your worth

While you won’t put any compensation details in your initial email, it’s something you should be ready to talk about. 

Wondering how much you should get paid? If you don’t have any experience working with brands, you might end up endorsing a product in exchange for the product itself, as opposed to compensation. Once you have a few campaigns completed, then you can start charging in addition to receiving a free product or service. 

What should you charge? It’s hard to say. There are a lot of factors that influence payments including audience size, engagement rates, and experience. However, to provide a baseline, here’s a look at average influencer pay by platform:

  • Twitter: $284
  • Facebook: $4,833
  • Instagram: $906
  • TikTok: $3,514
  • YouTube: $4,491

TikTok and YouTube tend to gross the best the payout for influencers.  

Armed with this information, you’re ready to reach out to brands. Remember to complete the pre-pitch checklist before reaching out to brands via email to increase your chances of success. If you don’t hear back from any brands, identify a few more that you’d like to work with and stick with it. Persistence is key.

 

Video Editing Tools and Apps for Influencers

Video is increasingly important for influencers. The influencer marketing industry is set to reach $16.4 billion in 2022. This is mostly thanks to the popularity of social media video in the form of TikToks, Instagram Reels or YouTube videos. Instagram has surpassed 1 billion active monthly users, and the speed of TikTok’s rise in popularity shows that creating high-quality video can take you a long way. Video editing apps can help influencers improve their video quality and grow their audiences.

Video is proven to be an effective marketing tool, whether it is short-form video or content that is minutes long. Google found that 90 percent of its 2 billion users find new brands or products on YouTube. 

Find the perfect video editing platform to fit your style with this guide.

InShot

InShot is an effective app for editing simple Instagram videos. You can add music or voice-overs, zoom in or out of the video and include filters, text and emojis. The app also allows you to resize the video to fit any social media platform.

InShot’s pricing for Pro features is excellent. A one-time purchase of $34.99 gets you the app’s full features. One month of InShot Pro is $3.99 and a year is $14.99.

Canva

Canva is best known as an easy graphic design tool, but it has now added video editing. Canva aims to make designing easy for beginners.

If you’ve ever had to create a quick infographic with little experience doing so, you are probably familiar with Canva. The tools it provides are very easy to use, and the same applies to video. You can use video templates to plug in your own footage or use stock videos and photos.

Canva Pro includes access to more than 100 million stock videos and photos and some enhanced capabilities such as Background Remover. The free version still includes hundreds of thousands of graphics and more than 100 design templates.

HitFilm Express

HitFilm Express is a free video editing software that offers more than 400 special effects. This app is accessible for beginner video editors, but sophisticated enough for experienced users to take advantage of its more advanced features, such as keying for green screens, color grading and correction and distortion.

Anchor

Do you have a podcast that you’d like to take a clip out of and display on your social channels? Anchor is the perfect tool for that.

With Anchor, you can transcribe your audio to display in video. Making this video is simple, and it can easily create some engaging content for an Instagram story. This how-to video lays out the editing process.

Anchor is a podcast platform owned by Spotify, and Spotify recently began testing video podcasts for a limited number of creators. Opportunities to create and watch video podcasts may soon expand.

A Color Story

A Color Story is one of the best video apps for filters. If you want to convey a feeling, an emotion or a state of mind with your video, consider using this app. It allows you to adjust in detail some specific components of your video, such as positioning on a grid or editing color. This app includes a great selection of free and paid filters for Instagram videos.

Biteable

Biteable is great for short videos, and especially informative videos. Biteable videos are more like a slideshow than a video you shoot and edit.

The platform offers a vast image and video library. One unique feature is that Biteable provides many video animation elements, and you can create videos with a mix of your own video footage and animations that fit almost any topic to accompany.

Biteable is likely best for artists who want to show off their animation or drawing skills. The platform also offers a multitude of ways to incorporate text and other presentation elements.

Adobe Premiere Rush

Adobe Premier Rush is probably the most complex video editing app here, but the app still has a free starter version and paid versions and allows influencers to make a high-quality production. 

Among the more advanced editing capabilities with Premiere Rush is audio mixing and motion graphics. This app allows an influencer to adjust the speed of video clips and tinker with video transitions, among many more features.

Adobe Premiere Rush is available for $9.99 per month. Adobe Premiere Pro, a video editing program for desktop, plus Rush can be purchased together for $20.99 per month.