Have you heard the news? Facebook confirmed that it has begun rolling out Facebook Live for use on desktop and laptop computers. Facebook user Delilah Taylor posted (see below) a screenshot of the “Live Video” option from her laptop on Tuesday:
“Is Facebook upgrading to allow FB Live from computers?” she asked in her post. Great question! And apparently—yes.
When will it be available?
According to SocialTimes, “A source with knowledge of the social network’s plans (said) the launch of the feature was a response to demand from journalists, vloggers, and do-it-yourselfers among other users, adding that it is currently available to a ‘small percentage’ of users, with more set to come on board ‘in the coming months.’”
Translation: Be on the lookout for the feature in the next couple of months.
Why should I care?
For those that aren’t familiar so familiar with Facebook Live; as it stands now, users can only go live from their smartphones. Doesn’t seem like that big of a deal, right?
Live video doesn’t have to be perfect, but if you’re like me, I’m sure you still want your broadcasts to go as smoothly as possible. But no matter how much you plan ahead, your phone will run low on battery (Seriously. Facebook Live is a battery-life sucker!), you’ll lose reception, your tripod will fall over, etc.
The struggle is real. I know any fellow community / social media managers feel my pain. However, it seems like a lot of these pain points will be resolved once Facebook Live is officially available on desktops and laptops.
Why It’s a Win
- Forget all the extra equipment. Whenever I go live, I bring my tripod, microphone (plugs-in to my headphone jack), and back-up charger. Sure, you’ll still want high-quality sound and a charged computer, but you can largely forget the struggles of setting up the tripod, getting the frame exactly right, and freaking out when your phone oh-so-politely notifies you that your battery is at less than 10%.
- Relax. I don’t know about you, but there is something about a phone on a tripod in front of my face that gets my heart racing. Using Google Hangouts or Skype on my computer, however? Much less stressful. I’m looking forward to feeling similar relief with Facebook Live on desktop.
- One less excuse. I get it, Facebook Live is intimidating. But lots of marketers won’t even try it. I’ve heard tons of excuses why; anything from “I don’t have unlimited data” to “I’m waiting for a phone call” (yes, really). Good news, folks! You won’t have that problem on your laptop. The future of marketing is live video. Adapt—or die. Just like a cellphone streaming live video.
Do I have you convinced? Excellent—if you’re ready to get started, check out our 10 tips for using Facebook Live.
Michelle Dziuban (Joo-bin) is the Manager of Marketing Communications at TapInfluence. A recent transplant from Chicago, you can find her enjoying all that Colorado has to offer or on her yoga mat (#Namaslay).Follow @dziubs