—THE—SOAPBOX—

Expert Interview Series: Aprill Coleman of Hey Aprill About Being a Skin Care Micro-Influencer
Beauty / 7.21.17

Tell us a little about yourself. Why did you decide to become a beauty blogger?  I actually stumbled upon blogging. I was attending Baker College for Information Technology and Securities, and I was looking for a release from school and being a mother and a wife. I found a community of women of all races […]

Expert Interview Series: Aprill Coleman of Hey Aprill About Being a Skin Care Micro-Influencer
Expert Interview Series: Katie McBroom of Martinis And Mascara About How She Utilizes Her Influencer Knowledge and Experience to Educate and Entertain Her Readers
Beauty / 5.15.17

Katie McBroom is an award-winning blogger, passionate social media strategist and experienced freelance writer based in New York City. We recently had a chance to sit down with Katie to learn about what makes her blog special and find out how she works to position herself as an exceptional influencer in a crowded field of […]

Expert Interview Series: Katie McBroom of Martinis And Mascara About How She Utilizes Her Influencer Knowledge and Experience to Educate and Entertain Her Readers
Expert Interview Series: Christine Mikesell of 15 Minute Beauty About What Goes Into Being a Beauty and Fashion Influencer
Beauty / 4.10.17

Christine Mikesell is a full-time physician, mom, and beauty blogger – which means she has become an expert on beauty regimens for women who have lots of demands on their time. We had a chance to speak with Christine about incorporating her medical background into her blogging and what her blog is able to offer […]

Expert Interview Series: Christine Mikesell of 15 Minute Beauty About What Goes Into Being a Beauty and Fashion Influencer
Expert Interview Series: Giorgia Guazzarotti of Beautiful with Brains About Beauty Blogging and Being a Web Influencer
Beauty / 3.17.17

Giorgia Guazzarotti is the founder and editor of Beautiful with Brains, a beauty blog that helps women make sense of ingredient lists and marketing claims and achieve the beautiful and glowy skin of their dreams. We recently chatted with Giorgia about her beauty blogging philosophy and learned what she likes and dislikes about the products and brands […]

Expert Interview Series: Giorgia Guazzarotti of Beautiful with Brains About Beauty Blogging and Being a Web Influencer
Show and Tell with Beauty Influencers in 2017
Beauty / 11.10.16

2016 saw a boom in influencer marketing strategies and influencer generated content, and 2017 promises to deliver even more. Expect to see innovative, integrated content and strategies, with beauty influencers right in the middle of it all. Beauty influencers are a natural fit for influencer marketing because the content they create works so well on […]

Show and Tell with Beauty Influencers in 2017