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Expert Interview Series: Christopher Null, Editor-in-Chief of DrinkHacker and Alcohol Brand Influencer, On Drinking, Working, and Writing
Food / 4.21.17

Christopher Null is the Editor in Chief of Drinkhacker, the essential site for the discriminating drinker.  We recently sat down with Christopher to learn more about the alcohol/spirits review blogosphere, and to hear his opinions about testing products and communicating with brands and producers. Tell us a little about your background. Why did you decide […]

Expert Interview Series: Christopher Null, Editor-in-Chief of DrinkHacker and Alcohol Brand Influencer, On Drinking, Working, and Writing
Influencer Content: Big Game Leads to Big Engagement
Food / 2.8.17

As a native Bostonian and diehard Patriots fan, last weekend was nothing short of spectacular. Tom Brady’s 5th Super Bowl ring wasn’t the only reason to celebrate. Influencer content from past campaigns also made a dramatic comeback. Using our engagement algorithm, TapInfluence was able to identify influencer content experiencing massive engagement on Saturday and Sunday—before, during and after […]

Influencer Content: Big Game Leads to Big Engagement
Influencer Marketing Tips: Five Ways to Get Ready for the Big Game
Food / 1.27.17

The Super Bowl is one of the largest sporting events of the year and an incredibly important time for brands. Whether you are there for the big plays, the Puppy Bowl, the crazy commercials or to revel in the magic of Lady Gaga, all eyes will be on the big screen on February 5th. We’ll […]

Influencer Marketing Tips: Five Ways to Get Ready for the Big Game
Snackable Videos: 10 Tips for Food Brands
Food / 11.17.16

Short-form videos, also known as snackable videos, have exploded in popularity, over the last year. BuzzFeed’s Tasty—a Facebook-only cooking channel featuring short, fast-motion videos—now has nearly 75 million likes.   Quick, engaging, and delicious, these digestible clips allow chefs to easily share skills and recipes with their viewers. Viewers love them because they offer a quick, […]

Snackable Videos: 10 Tips for Food Brands
How to Create a Snackable Video
Food / 4.26.16

Short-form videos like those from Buzzfeed’s Tasty have exploded in popularity over the last year. Quick, engaging, and delicious, these digestible clips allow cooks to easily share skills and recipes with their viewers. The following tips will help you create high-quality “Snackable” videos that will have viewers’ mouths watering. We’ll also provide some suggestions for other content […]

How to Create a Snackable Video