—THE—SOAPBOX—

FTC Compliance for Social Media and Influencer Marketing
For Agencies / 3.9.17

Don’t be a shady marketer: FTC compliance Q&A for social media and influencer marketing.    As a marketer, I personally know the way we reach consumers has become increasingly sophisticated and, in some cases, very creative. It’s because digital marketers are challenged with changing algorithms and shrinking budgets to get their brand’s message in front […]

FTC Compliance for Social Media and Influencer Marketing
Influencer Content: Big Game Leads to Big Engagement
Food / 2.8.17

As a native Bostonian and diehard Patriots fan, last weekend was nothing short of spectacular. Tom Brady’s 5th Super Bowl ring wasn’t the only reason to celebrate. Influencer content from past campaigns also made a dramatic comeback. Using our engagement algorithm, TapInfluence was able to identify influencer content experiencing massive engagement on Saturday and Sunday—before, during and after […]

Influencer Content: Big Game Leads to Big Engagement
Finding Influencers: #1 Challenge Solved
For Agencies / 1.26.17

Once upon a time, finding influencers required tons of time and effort. It was an extensive and manual process of sorting through thousands of social network profiles, searching for specific topics and hashtags and using spreadsheets to manage (fingers crossed) potential influencers that were actually relevant to your brand and campaign. Finding Influencers: The Dark Ages Some enlisted […]

Finding Influencers: #1 Challenge Solved
Why Your B2B Marketing Strategy Doesn’t Work (& how to fix it)
For Agencies / 12.14.16

You have probably heard us say this before: consumers do not trust brands. As businesses are inherently also consumers, they are becoming skeptical of brands as well…which is exactly why your B2B marketing strategy isn’t working… We now live in a world where people’s personal and professional lives and identities are becoming almost indistinguishable from […]

Why Your B2B Marketing Strategy Doesn’t Work (& how to fix it)
Retail Marketing Turns to Influencers
For Agencies / 12.6.16

Retail marketing is turning to influencers. For more than 50 years, retail marketers enjoyed a distinct advantage when it came to understanding and influencing consumer behavior. In the past, fashion retailers had access to detailed research on consumer habits, values, interests, opinions, behaviors, and other psychographic data that helped them drive purchase behavior and product […]

Retail Marketing Turns to Influencers
TapInsider: Influencer Marketing News, December 2017
Company / 12.2.16

>> 2017 – the year of Influencer Marketing << The holidays are upon us and “tis the season for influencer marketing.” The influencer moment is building; in fact, we’ve seen a 90 percent lift in influencer campaigns. To get ready, make sure you tune into CNBC SQUAWK Alley on Monday, December 5th, at 11am ET! TapInfluence […]

TapInsider: Influencer Marketing News, December 2017
Snackable Videos: 10 Tips for Food Brands
Food / 11.17.16

Short-form videos, also known as snackable videos, have exploded in popularity, over the last year. BuzzFeed’s Tasty—a Facebook-only cooking channel featuring short, fast-motion videos—now has nearly 75 million likes.   Quick, engaging, and delicious, these digestible clips allow chefs to easily share skills and recipes with their viewers. Viewers love them because they offer a quick, […]

Snackable Videos: 10 Tips for Food Brands
Mobile First Guide for Modern Marketers
For Agencies / 11.16.16

Marshall McLuhan, considered the grandfather of modern media studies, coined the phrase “the medium is the message.” This is more true in today’s mobile first world than ever, with the growing variety of media to which we are all exposed. TVs, tablets, laptops, desktops and the ubiquitous smartphones all compete for our attention on multiple […]

Mobile First Guide for Modern Marketers
FTC Compliance: Best Practices for Your Brand
For Agencies / 11.15.16

Before you roll out influencer marketing on any platform, hold your brand (and yourself) accountable for doing it correctly. This includes FTC compliance. Your goal with influencer marketing should always be to improve the user experience for consumers and to establish an authentic connection with your brand. FTC Compliance: Everything You Need to Know to […]

FTC Compliance: Best Practices for Your Brand
Influencer Marketing and the FTC: 2016 Crackdown
For Agencies / 11.14.16

Digital marketing has evolved to make influencer marketing part of the standard marketing mix, for many brands. The rapid changes accompanying this shift can make regulation and oversight a moving target. 2016 saw a considerable crackdown on influencer marketing, in the form of increased scrutiny from the Federal Trade Commission (FTC). Many prominent brands, unaware of the requirements for […]

Influencer Marketing and the FTC: 2016 Crackdown
3 Things to Look for When Selecting Influencers
For Agencies / 10.25.16

Here’s the truth: Influencer marketing is a wasted investment if you don’t work with the right influencers. Selecting influencers can be tough if you don’t know what you’re looking for. And while it’s tempting to use single-metric definitions like unique visitors or Twitter followers as a measure of influence, you have to dig deeper. How […]

3 Things to Look for When Selecting Influencers
The Rise of Micro-Influencers
For Agencies / 10.24.16

Read a few articles on influencer marketing today, and you will undoubtedly stumble-upon the term ‘micro-influencers’. As more marketers include influencer marketing as part of their digital strategy, the use of micro-influencers is on the rise. What is a micro-influencer? Everyone is talking about micro-influencers, though no standard definition exists yet for exactly what a […]

The Rise of Micro-Influencers
Invest in Multi-Touch Attribution Modeling
For Agencies / 10.20.16

In a previous post about pipeline marketing, I talked through why marketers should be less concerned with vanity metrics like the number of net new leads in their marketing CRM, and more focused on things like marketing-sourced MRR, new platform users, etc. — KPIs that actually drive your business. To do this, one of the […]

Invest in Multi-Touch Attribution Modeling
6 Influencer Marketing Questions, Answered
For Agencies / 10.18.16

Influencer marketing is an incredibly powerful tool that can amplify your brand’s message to targeted consumer groups. Here are six of the most common influencer marketing questions marketers have about influencer marketing, answered. 1. Why Influencer Marketing? Traditional ads don’t work. Consumers crave authenticity. Influencer marketing has proven to cure ‘ad fatigue’ more than any other marketing […]

6 Influencer Marketing Questions, Answered