—THE—SOAPBOX—

Expert Interview Series: Joshua Murray of Blade Creative Branding About Social Media Marketing, Influencer Campaigns, and Interacting With Followers
For Brands / 5.4.17

Joshua Murray, the social media manager of Blade Creative Branding, attacks the social media landscape every day with a purpose: to create smart branding and advertising solutions for clients who demand results. Recently, we spoke with Joshua about ways that branding is affected by social media, influencers, and connecting with a brand’s community. Tell us […]

Expert Interview Series: Joshua Murray of Blade Creative Branding About Social Media Marketing, Influencer Campaigns, and Interacting With Followers
FTC Compliance for Social Media and Influencer Marketing
For Agencies / 3.9.17

Don’t be a shady marketer: FTC compliance Q&A for social media and influencer marketing.    As a marketer, I personally know the way we reach consumers has become increasingly sophisticated and, in some cases, very creative. It’s because digital marketers are challenged with changing algorithms and shrinking budgets to get their brand’s message in front […]

FTC Compliance for Social Media and Influencer Marketing
Influencer Content: Big Game Leads to Big Engagement
Food / 2.8.17

As a native Bostonian and diehard Patriots fan, last weekend was nothing short of spectacular. Tom Brady’s 5th Super Bowl ring wasn’t the only reason to celebrate. Influencer content from past campaigns also made a dramatic comeback. Using our engagement algorithm, TapInfluence was able to identify influencer content experiencing massive engagement on Saturday and Sunday—before, during and after […]

Influencer Content: Big Game Leads to Big Engagement
Finding Influencers: #1 Challenge Solved
For Agencies / 1.26.17

Once upon a time, finding influencers required tons of time and effort. It was an extensive and manual process of sorting through thousands of social network profiles, searching for specific topics and hashtags and using spreadsheets to manage (fingers crossed) potential influencers that were actually relevant to your brand and campaign. Finding Influencers: The Dark Ages Some enlisted […]

Finding Influencers: #1 Challenge Solved
Why Your B2B Marketing Strategy Doesn’t Work (& how to fix it)
For Agencies / 12.14.16

You have probably heard us say this before: consumers do not trust brands. As businesses are inherently also consumers, they are becoming skeptical of brands as well…which is exactly why your B2B marketing strategy isn’t working… We now live in a world where people’s personal and professional lives and identities are becoming almost indistinguishable from […]

Why Your B2B Marketing Strategy Doesn’t Work (& how to fix it)
Retail Marketing Turns to Influencers
For Agencies / 12.6.16

Retail marketing is turning to influencers. For more than 50 years, retail marketers enjoyed a distinct advantage when it came to understanding and influencing consumer behavior. In the past, fashion retailers had access to detailed research on consumer habits, values, interests, opinions, behaviors, and other psychographic data that helped them drive purchase behavior and product […]

Retail Marketing Turns to Influencers
TapInsider: Influencer Marketing News, December 2017
Company / 12.2.16

>> 2017 – the year of Influencer Marketing << The holidays are upon us and “tis the season for influencer marketing.” The influencer moment is building; in fact, we’ve seen a 90 percent lift in influencer campaigns. To get ready, make sure you tune into CNBC SQUAWK Alley on Monday, December 5th, at 11am ET! TapInfluence […]

TapInsider: Influencer Marketing News, December 2017
10 Influencer Marketing Predictions for 2017
eBooks / 12.1.16

Today we’re thrilled to unveil our annual influencer marketing predictions for digital marketers about the state of the influencer marketing industry. Influencer marketing was one of the hottest trends in the marketing in 2016. Heading into the new year, it will move from a trend to a necessity, for any brand that wants to rise […]

10 Influencer Marketing Predictions for 2017
Holiday Video Marketing
For Brands / 11.18.16

Earlier this week, we showed you easy ways food brands can use snackable videos, in their influencer marketing. Today, we’ll cover ways brands can work with influencers to create holiday video marketing that drives sales this holiday season. Video generates 1,200 percent more shares than images and text, and influencers help brands rapidly create engaging, authentic video. Holiday Video Marketing: […]

Holiday Video Marketing
Snackable Videos: 10 Tips for Food Brands
Food / 11.17.16

Short-form videos, also known as snackable videos, have exploded in popularity, over the last year. BuzzFeed’s Tasty—a Facebook-only cooking channel featuring short, fast-motion videos—now has nearly 75 million likes.   Quick, engaging, and delicious, these digestible clips allow chefs to easily share skills and recipes with their viewers. Viewers love them because they offer a quick, […]

Snackable Videos: 10 Tips for Food Brands
Mobile First Guide for Modern Marketers
For Agencies / 11.16.16

Marshall McLuhan, considered the grandfather of modern media studies, coined the phrase “the medium is the message.” This is more true in today’s mobile first world than ever, with the growing variety of media to which we are all exposed. TVs, tablets, laptops, desktops and the ubiquitous smartphones all compete for our attention on multiple […]

Mobile First Guide for Modern Marketers
FTC Compliance: Best Practices for Your Brand
For Agencies / 11.15.16

Before you roll out influencer marketing on any platform, hold your brand (and yourself) accountable for doing it correctly. This includes FTC compliance. Your goal with influencer marketing should always be to improve the user experience for consumers and to establish an authentic connection with your brand. FTC Compliance: Everything You Need to Know to […]

FTC Compliance: Best Practices for Your Brand
Influencer Marketing and the FTC: 2016 Crackdown
For Agencies / 11.14.16

Digital marketing has evolved to make influencer marketing part of the standard marketing mix, for many brands. The rapid changes accompanying this shift can make regulation and oversight a moving target. 2016 saw a considerable crackdown on influencer marketing, in the form of increased scrutiny from the Federal Trade Commission (FTC). Many prominent brands, unaware of the requirements for […]

Influencer Marketing and the FTC: 2016 Crackdown
Fashion Influencers in Marketing: A 3-Minute Guide
Fashion / 11.11.16

Return on Marketing Investment (ROMI). Return on Ad Spend (ROAS). Total Media Value (TMV). Earned Media Value (EMV). DMV (okay, maybe not that one). The sheer number of acronyms in influencer marketing are enough to make your head spin. What really matters, when working with fashion influencers? How can marketers measure an emerging discipline that is […]

Fashion Influencers in Marketing: A 3-Minute Guide