—THE—SOAPBOX—

FTC Compliance For Social Media and Influencer Marketing

Joseph Cole - March 9, 2017

FTC Compliance for Social Media and Influencer Marketing

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Don’t be a shady marketer: FTC compliance Q&A for social media and influencer marketing.    As a marketer, I personally know the way we reach consumers has become increasingly sophisticated and, in some cases, very creative. It’s...

Influencer Content: Big Game Leads to Big Engagement

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As a native Bostonian and diehard Patriots fan, last weekend was nothing short of spectacular. Tom Brady’s 5th Super...

Finding Influencers: #1 Challenge Solved

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Once upon a time, finding influencers required tons of time and effort. It was an extensive and manual process of...

Why Your B2B Marketing Strategy Doesn’t Work (& how to fix it)

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You have probably heard us say this before: consumers do not trust brands. As businesses are inherently also consumers, they...

Retail Marketing Turns to Influencers

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Retail marketing is turning to influencers. For more than 50 years, retail marketers enjoyed a distinct advantage when it came to...