—THE—SOAPBOX—

4 Beauty Brands that are Winning at Influencer Marketing
For Influencers / 7.27.17

And beauty brands are capitalizing on this influence on a massive scale. Digital influencers account for up to 90% of Instagram engagement for cosmetics brands. Here are some beauty brands who have used influencer marketing to acquire massive wins: Glossier Glossier is a relatively new Manhattan-based company created in Fall 2014. Founder, 29-year-old Emily Weiss, […]

4 Beauty Brands that are Winning at Influencer Marketing
Digital Influence is a Beautiful Thing for Your Beauty Brand
For Influencers / 7.10.17

Though celebrity endorsements weren’t popular in Marilyn Monroe’s days, social influence was. Marilyn Monroe may have been one of the first beauty influencers at a time when the words influencer marketing were not even spoken. Yet, this dynamic of “social influence” was still alive and well as women flocked to the stores in droves to […]

Digital Influence is a Beautiful Thing for Your Beauty Brand
The Power of YouTube for Beauty Brands
For Influencers / 7.6.17

It’s no wonder that brands are taking to YouTube to work with some of these YouTube stars turned digital influencers. Since only 33% of consumers trust brand advertisements and a whopping 90% trust peer recommendations, brands realize they need to get their products in front of the people who may never make a purchase without […]

The Power of YouTube for Beauty Brands
The Power of Instagram for Fashion Brands
For Influencers / 6.22.17

Instagram has created an authentic, transparent way to spread fashion brands’ messages without spammy or overly zealous marketing. An influencer tells his or her own story about the product in question, lending his or her familiar voice so that followers recognize it and respond to it. Embracing A Familiar Format Instagram users know what a […]

The Power of Instagram for Fashion Brands
How Influencer-Generated Content Can Fit Into Your Marketing Strategy
For Influencers / 3.13.17

Influencers are like those popular people who always get into the neighborhood hotspots without having to wait in the long lines the normal people have to endure. They have an entourage that follows them around and wishes they were as popular and established. These influencer-led groups are everywhere, especially online. And they include hordes of […]

How Influencer-Generated Content Can Fit Into Your Marketing Strategy
FTC Compliance for Social Media and Influencer Marketing
For Agencies / 3.9.17

Don’t be a shady marketer: FTC compliance Q&A for social media and influencer marketing.    As a marketer, I personally know the way we reach consumers has become increasingly sophisticated and, in some cases, very creative. It’s because digital marketers are challenged with changing algorithms and shrinking budgets to get their brand’s message in front […]

FTC Compliance for Social Media and Influencer Marketing
TapInsider: Influencer Marketing News, December 2017
Company / 12.2.16

>> 2017 – the year of Influencer Marketing << The holidays are upon us and “tis the season for influencer marketing.” The influencer moment is building; in fact, we’ve seen a 90 percent lift in influencer campaigns. To get ready, make sure you tune into CNBC SQUAWK Alley on Monday, December 5th, at 11am ET! TapInfluence […]

TapInsider: Influencer Marketing News, December 2017
Three Ways to Sleigh this Christmas with Micro-Influencers
For Brands / 11.1.16

With constant changes in direction, brands and marketers are always kept on their toes, making it hard for many, when developing their holiday marketing strategy. Influencer marketing is now an established and integral part of the marketing mix for most brands. The array of options can be dizzying—from content types to creators to social platforms, just […]

Three Ways to Sleigh this Christmas with Micro-Influencers
3 Things to Look for When Selecting Influencers
For Agencies / 10.25.16

Here’s the truth: Influencer marketing is a wasted investment if you don’t work with the right influencers. Selecting influencers can be tough if you don’t know what you’re looking for. And while it’s tempting to use single-metric definitions like unique visitors or Twitter followers as a measure of influence, you have to dig deeper. How […]

3 Things to Look for When Selecting Influencers
Trendiest Halloween Costumes of 2016
For Influencers / 10.19.16

Looking for this year’s hottest Halloween costumes? You’re in the right place. We turned to industry influencers to check out the trendiest costumes of 2016. 1. Snapchat filters With Snapchat taking over Millennial and Gen Z worlds, Halloween will bring the flower crowns, and butterfly halos to life.  Check out more on Niki and Gabi YouTube channel […]

Trendiest Halloween Costumes of 2016
Top 10 Tailgating Recipes
For Agencies / 10.14.16

Looking for tailgating recipes for this weekend? Look no further… Fall has fast become a favorite season for many – whether it’s a love of fall fashion trends, pumpkin spice everything or meals in the crockpot, there is something for everyone to love come Fall. For me, it’s football and when I say football, I […]

Top 10 Tailgating Recipes
The Power Of Micro-Influencers
For Agencies / 10.10.16

Until recently, using social media marketing strategies was a numbers game—the person who had the biggest number of followers on any given network reaped the most benefits for exposure. Now that social media has been around long enough, it turns out research is starting to show that large numbers do not necessarily mean more sales. […]

The Power Of Micro-Influencers
6 Tips For Creating Holiday Content Your Readers Will Love
For Influencers / 10.6.16

While the holiday season is the busiest time of the year for many people, it is an even busier season when it comes to blog traffic. You want to capture your share of that traffic and attract new readers! Q4 is the highest in terms of traffic and conversion rates! Readers take the holiday season […]

6 Tips For Creating Holiday Content Your Readers Will Love
Fall Fashion: Pattern Play
For Brands / 10.4.16

Ahh, fall fashion. When the air turns cooler, we immediately think of boots, scarves, and layering the newest styles. We love keeping up with our influencers to see what’s on trend. Whether you’re on a budget or looking to splurge, influencers are your ambassador to autumn. If you’re stumped on how to wear the hottest […]

Fall Fashion: Pattern Play