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The Power of Instagram for Fashion Brands
For Influencers / 6.22.17

Have you ever walked down a busy city street, caught sight of a stranger in a great outfit, and wondered where he or she bought it? That’s the power of Instagram for fashion brands. Curious consumers don’t have to wonder where an influencer bought a sweater or skirt or neck tie; they simply have to […]

The Power of Instagram for Fashion Brands
How Influencer-Generated Content Can Fit Into Your Marketing Strategy
For Influencers / 3.13.17

Influencers are like those popular people who always get into the neighborhood hotspots without having to wait in the long lines the normal people have to endure. They have an entourage that follows them around and wishes they were as popular and established. These influencer-led groups are everywhere, especially online. And they include hordes of […]

How Influencer-Generated Content Can Fit Into Your Marketing Strategy
FTC Compliance for Social Media and Influencer Marketing
For Agencies / 3.9.17

Don’t be a shady marketer: FTC compliance Q&A for social media and influencer marketing.    As a marketer, I personally know the way we reach consumers has become increasingly sophisticated and, in some cases, very creative. It’s because digital marketers are challenged with changing algorithms and shrinking budgets to get their brand’s message in front […]

FTC Compliance for Social Media and Influencer Marketing
TapInsider: Influencer Marketing News, December 2017
Company / 12.2.16

>> 2017 – the year of Influencer Marketing << The holidays are upon us and “tis the season for influencer marketing.” The influencer moment is building; in fact, we’ve seen a 90 percent lift in influencer campaigns. To get ready, make sure you tune into CNBC SQUAWK Alley on Monday, December 5th, at 11am ET! TapInfluence […]

TapInsider: Influencer Marketing News, December 2017
Three Ways to Sleigh this Christmas with Micro-Influencers
For Brands / 11.1.16

With constant changes in direction, brands and marketers are always kept on their toes, making it hard for many, when developing their holiday marketing strategy. Influencer marketing is now an established and integral part of the marketing mix for most brands. The array of options can be dizzying—from content types to creators to social platforms, just […]

Three Ways to Sleigh this Christmas with Micro-Influencers
3 Things to Look for When Selecting Influencers
For Agencies / 10.25.16

Here’s the truth: Influencer marketing is a wasted investment if you don’t work with the right influencers. Selecting influencers can be tough if you don’t know what you’re looking for. And while it’s tempting to use single-metric definitions like unique visitors or Twitter followers as a measure of influence, you have to dig deeper. How […]

3 Things to Look for When Selecting Influencers
Trendiest Halloween Costumes of 2016
For Influencers / 10.19.16

Looking for this year’s hottest Halloween costumes? You’re in the right place. We turned to industry influencers to check out the trendiest costumes of 2016. 1. Snapchat filters With Snapchat taking over Millennial and Gen Z worlds, Halloween will bring the flower crowns, and butterfly halos to life.  Check out more on Niki and Gabi YouTube channel […]

Trendiest Halloween Costumes of 2016
Top 10 Tailgating Recipes
For Agencies / 10.14.16

Looking for tailgating recipes for this weekend? Look no further… Fall has fast become a favorite season for many – whether it’s a love of fall fashion trends, pumpkin spice everything or meals in the crockpot, there is something for everyone to love come Fall. For me, it’s football and when I say football, I […]

Top 10 Tailgating Recipes
The Power Of Micro-Influencers
For Agencies / 10.10.16

Until recently, using social media marketing strategies was a numbers game—the person who had the biggest number of followers on any given network reaped the most benefits for exposure. Now that social media has been around long enough, it turns out research is starting to show that large numbers do not necessarily mean more sales. […]

The Power Of Micro-Influencers
6 Tips For Creating Holiday Content Your Readers Will Love
For Influencers / 10.6.16

While the holiday season is the busiest time of the year for many people, it is an even busier season when it comes to blog traffic. You want to capture your share of that traffic and attract new readers! Q4 is the highest in terms of traffic and conversion rates! Readers take the holiday season […]

6 Tips For Creating Holiday Content Your Readers Will Love
Fall Fashion: Pattern Play
For Brands / 10.4.16

Ahh, fall fashion. When the air turns cooler, we immediately think of boots, scarves, and layering the newest styles. We love keeping up with our influencers to see what’s on trend. Whether you’re on a budget or looking to splurge, influencers are your ambassador to autumn. If you’re stumped on how to wear the hottest […]

Fall Fashion: Pattern Play
BeautyCon NYC: This Is The Influence Economy
For Agencies / 10.3.16

It was our first BeautyCon NYC! As Madison and I drove up to BeautyCon NYC at New York City’s Pier 36, we saw a line of women and girls that spanned blocks. Some were sitting on the ground, tired of standing for what had likely been much of the morning. Madison and I looked at each […]

BeautyCon NYC: This Is The Influence Economy
Digital Marketing: The Stats You Need to Know
For Agencies / 10.3.16

Consumer trust in advertising is at an all-time low – observed through soaring adblock usage and amplified via changes in social algorithms – getting your message in front of your target becomes incredibly expensive. Influencer marketing has become a formula modern marketers are using to overcome these barriers. How do we know this? We’ve done […]

Digital Marketing: The Stats You Need to Know
Influencer Marketing Challenges
For Agencies / 10.3.16

Influencer marketing may be booming — campaigns can generate a 198% return on advertising spending — but there are still influencer marketing challenges to iron out with this emerging strategy, mainly because so many inaccurately define what an influencer is, they have a difficult time finding the right kind of influencer for their brand, or […]

Influencer Marketing Challenges