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How Influencers and Brands Can Use the ASMR Trend
Influencer Marketing / 8.4.22

ASMR, short for autonomous sensory meridian response, is the pleasurable tingle we feel when watching or hearing something oddly satisfying. It’s also a trend that dates back to around 2013. Whether it’s the sound of nails tapping against a surface, the visual of something dirty being scrubbed spotless, or some other oddly satisfying sound or […]

How Influencers and Brands Can Use the ASMR Trend
7 Video Production Tips for Influencer Campaigns
Influencer Marketing / 7.28.22

Brands are leaning on video to fuel their influencer campaigns. From YouTube tutorials to engaging TikToks, video can drive brand awareness and encourage sales.  If you’re planning a video collab with an influencer, video quality is important. Here are a few production tips to make sure your video stands out: Short videos are ideal There […]

7 Video Production Tips for Influencer Campaigns
How Influencers Can Cash In on Pinterest Creator Rewards
Influencer Marketing / 7.20.22

Some of the top social media platforms for influencer marketing have turned to paying influencers directly from the platform. TikTok and Snapchat have each added their own Creator Marketplace platforms, and Instagram has already had its own through Facebook. Pinterest has followed suit with Pinterest Creator Rewards. Pinterest has always put an emphasis on creating […]

How Influencers Can Cash In on Pinterest Creator Rewards
7 Steps to Launch Your Brand’s First Influencer Marketing Campaign
Influencer Marketing / 7.14.22

Ready to delve into the world of influencer marketing but don’t know where to start? Use these steps to guide you through the before, during, and after of your first influencer marketing campaign.  7 steps to launch your campaign Define your budget Just because you have $10,000 to spend on your first influencer marketing campaign […]

7 Steps to Launch Your Brand’s First Influencer Marketing Campaign
7 Myths About Working With Influencers
Influencer Marketing / 7.7.22

If you’ve been tasked with matching your brand to potential influencers for an upcoming campaign, it’s vital to understand some of the myths around this marketing tool.  After all, if 90% of marketers believe that it’s effective, it’s not a question of whether to try it, but rather how to implement an effective strategy.  Consider […]

7 Myths About Working With Influencers
Pinterest Marketing Guide: 6 Tips for Getting Started
Influencer Marketing / 6.30.22

Pinterest’s social commerce shoppers are projected to grow 8.4% this year to 15.1 million, according to Insider Intelligence. With such a big opportunity for brands to connect with consumers, is it time to start marketing your business on Pinterest? 6 steps to get started with your own Pinterest marketing strategy Create compelling content First and foremost, a successful Pinterest […]

Pinterest Marketing Guide: 6 Tips for Getting Started
5 Ways You Can Make Money on Instagram
Influencer Marketing / 6.23.22

If you’ve built a following on Instagram and want to monetize your platform, take note. There are many ways to make money on Instagram. Although there are several factors that will determine how much money you’ll make—including your niche, the number of followers, and their engagement rate, even nano-influencers can earn some income with the […]

5 Ways You Can Make Money on Instagram
13 Ways to Make Money on TikTok
Influencer Marketing / 6.16.22

TikTok has become the preferred form of entertainment for people of all ages, but especially Gen Z. It’s super easy to use, and the content is funny, informative, and relatable. Even though it may seem to be all fun and games, TikTok can be as lucrative as it is enjoyable. Of course, the more followers […]

13 Ways to Make Money on TikTok
The Psychology of Influencer Marketing
Influencer Marketing / 6.9.22

What is it about influencer marketing that’s so attractive to an audience? There are several factors at play. Consumers are tired of traditional advertising, they want to fit in, and they trust the advice of those they follow. We’re diving into the psychology of influencer marketing. IZEA’s Trust in Influencer Marketing report shows 62% of social […]

The Psychology of Influencer Marketing
6 Ways to Repurpose Influencer-Generated Content
Influencer Marketing / 6.2.22

Half of all business-to-consumer companies say that creating engaging content is their biggest challenge. And it’s no wonder. Many companies need content for Instagram, Facebook, Twitter, and LinkedIn, as well as websites, newsletters, and blogs. That’s a lot of content to fill. But repurposing influencer-generated content can save you both time and money, assuming you’ve […]

6 Ways to Repurpose Influencer-Generated Content
Creating User-Generated Content for Brands
Influencer Marketing / 5.26.22

The search for content in showcasing, advertising or reinforcing your brand’s message is one of those marketing tasks that will never be finished. You can always repurpose, reshare or reimagine some piece of your brand’s message that will continue attracting new followers. One of the most popular and innovative ways to do this is to […]

Creating User-Generated Content for Brands
How to Use Youtube Shorts
Influencer Marketing / 5.5.22

Short-form video on social media is one of the most popular trends of the past couple of years. TikTok and Instagram are reaping the benefits, with both platforms making revenue jumps and dominating in popularity. However, YouTube is making its own move toward the shorter side of video. Can YouTube claim a similar market share […]

How to Use Youtube Shorts
How to Approach a Brand That You Want to Work With as an Influencer
Influencer Marketing / 4.28.22

Are ready to work with brands as an influencer? Collaborating with brands is one of the most lucrative ways to make money as an influencer, but pitching yourself to a brand can be tricky — especially if you’re new to the game. This guide will share how to approach a brand as an influencer. Should […]

How to Approach a Brand That You Want to Work With as an Influencer
Video Editing Tools and Apps for Influencers
Influencer Marketing / 4.21.22

Video is increasingly important for influencers. The influencer marketing industry is set to reach $16.4 billion in 2022. This is mostly thanks to the popularity of social media video in the form of TikToks, Instagram Reels or YouTube videos. Instagram has surpassed 1 billion active monthly users, and the speed of TikTok’s rise in popularity […]

Video Editing Tools and Apps for Influencers