—THE—SOAPBOX—

Which Influencers Will Work for Your Fashion Brand?
Influencer Marketing / 6.16.17

You don’t need a two-page spread in Cosmopolitan or an ad spot at London Fashion Week to amplify your brand and target hordes of fashion-obsessed consumers. The fashion industry has evolved into a world powered by small but influential brand ambassadors whose fans are more passionate about following their trusted recommendations than they are about […]

Which Influencers Will Work for Your Fashion Brand?
Fashion Brands Should Think Long-Term with Influencer Marketing
Influencer Marketing / 6.12.17

It’s true that you can enjoy short-term success with influencer marketing. For instance, if your fashion brand is launching a new fall line, you could gear up with a one-off influencer campaign that encourages influencers to wear your new clothing and to post photos on social media. However, in our experience, long-term influencer marketing campaigns […]

Fashion Brands Should Think Long-Term with Influencer Marketing
3 Tips for Supercharging Your Fashion Brand’s Online Following
Influencer Marketing / 6.6.17

Today’s passionate shoppers are looking for more than a purchase; they want to buy from brands they can connect with, engage with, and be inspired by. They want to be a part of something bigger than themselves. If you can captivate an audience like this, you can build an online following quicker than you ever […]

3 Tips for Supercharging Your Fashion Brand’s Online Following
The Ultimate Guide to Influencer Marketing for Fashion Brands
Influencer Marketing / 6.5.17

Consumers used to learn about fashion exclusively from high-profile magazines — unless, of course, they were lucky enough to attend Fashion Week in New York, Paris, or another major city. Today, however, fashion icons come in many different forms, and influencers can help put fashion brands on the map. You don’t need a cover photo […]

The Ultimate Guide to Influencer Marketing for Fashion Brands
4 Stats that Prove Influencer Marketing is Worth the Investment
Influencer Marketing / 5.30.17

If you’re on the fence about influencer marketing, take a look at the numbers. Recent statistics prove that influencer marketing can improve your advertising campaign and reduce your overall spend. More importantly, you gain powerful allies in your efforts to win customers’ hearts (and wallets). Get 11X the ROI Return-on-investment, or ROI, serves as one […]

4 Stats that Prove Influencer Marketing is Worth the Investment
How Influencer Marketing Helps Your Brand
Influencer Marketing / 5.26.17

Brand development can serve as one of the most useful assets in your arsenal of marketing tools. Building your brand can prove difficult, however, when you go at it alone. Consider tapping into the influencer marketing pool to boost your brand and gain access to a larger audience. Leverage User-Generated Content Take a look at […]

How Influencer Marketing Helps Your Brand
Repurposing Your Influencer Marketing Content for Maximum Value
Influencer Marketing / 5.17.17

You’ve heard it many times: reuse, reduce, recycle. Did you know that this piece of advice doesn’t just apply to aluminum cans and plastic water bottles? You can repurpose your influencer marketing content to increase its value to your campaign. Think of it like a neighborhood recycling program: You’re preventing waste while putting resources back […]

Repurposing Your Influencer Marketing Content for Maximum Value
6 Tips for Spotting a Social Media Influencer
Influencer Marketing / 5.12.17

Before you delve into the world of influencer-generated content, you need to know the answer to an essential question: What is a social influencer? The answer varies slightly depending on your industry and goals, but you can spot a social media influencer by looking for a few key traits. Social media influencers are people who […]

6 Tips for Spotting a Social Media Influencer
Marketers are in Love with Influencer Marketing – Here’s Why
Influencer Marketing / 5.10.17

Believe it or not, influencer marketing has been around for much longer than the internet. Before you could watch kitten videos on YouTube, celebrity endorsements were the name of the game. If Julia Roberts wore the gown you designed on the red carpet at a movie premier, you became instantly famous. Today, however, influencer campaigns […]

Marketers are in Love with Influencer Marketing – Here’s Why
4 Influencer Marketing FAQs
Influencer Marketing / 4.28.17

If you haven’t dipped your toes into the influencer marketing pool, now’s the time to get your feet wet. Influencer marketing can dramatically increase brand awareness, drive conversions, and boost sales — often more quickly than other marketing strategies. Before you start reaching out to influencers, though, arm yourself with as much knowledge as possible […]

4 Influencer Marketing FAQs
Why Goals Matter to Influencer Marketing Success
Influencer Marketing / 4.26.17

Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers. In fact, 94% of people who use influencer marketing believe it to be effective. There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into […]

Why Goals Matter to Influencer Marketing Success
How to Measure the Results of Your Influencer Marketing Efforts
Influencer Marketing / 4.19.17

Influencer marketing is a powerful strategy. Considering that 93% of marketing professionals regard influencer engagement as an effective way to build brand awareness, it’s easy to see why this marketing strategy has received global acclaim. But, there’s more to influencer marketing than just throwing content at influencers and hoping for more sales. Back your campaigns […]

How to Measure the Results of Your Influencer Marketing Efforts
Is This Influencer a Good Fit for My Brand?
Influencer Marketing / 4.13.17

More than 80% of Americans seek out referrals or recommendations when making a purchase of any kind. This means that the majority of your customers are not listening to your advice on how great your products are. This also means that if you aren’t working with social media influencers, the people who your customers look to […]

Is This Influencer a Good Fit for My Brand?
4 Brands that Amplified Their Message with Influencer Marketing
Influencer Marketing / 4.6.17

Influencer marketing dates back to the late 1800s, but it didn’t become a mainstream marketing strategy until the rise of social networks in 2006. Since then, brands have been adopting the strategy more and more and realizing the value of weaving influencer marketing into their content marketing efforts. In fact, influencer marketing has become one […]

4 Brands that Amplified Their Message with Influencer Marketing