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The 6 Elements of a Successful Influencer-Generated Content Campaign
Influencer Marketing / 8.14.17

It’s becoming harder and harder to engage today’s social consumers with branded content. Shoppers are developing “brand blindness,” where even a hint of bias can shut them off and deter them from engaging with you. This is why influencer-generated content (your influencers create content around your products) has become so popular. According to data from […]

The 6 Elements of a Successful Influencer-Generated Content Campaign
What Type of Influencer Partnership Makes Sense for Your Beauty Brand?
Influencer Marketing / 8.8.17

Partnering with popular digital influencers does not guarantee influencer marketing success. You must also consider where they exert their influence and the level of engagement they receive. A perfect match is one where your influencers create valuable content that aligns with your goals and attracts an audience that will be interested in your products. Below […]

What Type of Influencer Partnership Makes Sense for Your Beauty Brand?
Add Rocket Fuel to Your Content Marketing with Influencer Generated Content
Influencer Marketing / 8.3.17

Does this mean you should abandon your content marketing strategy? No. Content marketing is a necessary strategy to not only increase brand awareness and generate leads but also to establish yourself as a leader in your industry. But, by leveraging a new type of content, you can fuel your content marketing efforts while also saving […]

Add Rocket Fuel to Your Content Marketing with Influencer Generated Content
4 Beauty Brands that are Winning at Influencer Marketing
For Influencers / 7.27.17

And beauty brands are capitalizing on this influence on a massive scale. Digital influencers account for up to 90% of Instagram engagement for cosmetics brands. Here are some beauty brands who have used influencer marketing to acquire massive wins: Glossier Glossier is a relatively new Manhattan-based company created in Fall 2014. Founder, 29-year-old Emily Weiss, […]

4 Beauty Brands that are Winning at Influencer Marketing
Which Influencers Will Work for Your Fashion Brand?
Influencer Marketing / 6.16.17

The fashion industry has evolved into a world powered by small but influential brand ambassadors whose fans are more passionate about following their trusted recommendations than they are about clicking your custom branded product ads. In fact, 63% of US millennials have installed an ad blocker on at least one device, and this number is […]

Which Influencers Will Work for Your Fashion Brand?
Fashion Brands Should Think Long-Term with Influencer Marketing
Influencer Marketing / 6.12.17

However, in our experience, long-term influencer marketing campaigns work even better for fashion brands. If you look at the big picture, you’ll save money, build strong relationships with your influencers, and reap far greater rewards. Create Your Squad Beauty brand L’Oreal Paris has made headlines recently because of its British “beauty squad,” which is a […]

Fashion Brands Should Think Long-Term with Influencer Marketing
3 Tips for Supercharging Your Fashion Brand’s Online Following
Influencer Marketing / 6.6.17

How can you build an online following of loyal, excited customers? Here are three strategies: 1. Create a Seamless “Shoppable” Experience The shorter the distance and time between your customer and your product, the greater the chance of a conversion. And the quicker you can bring your customer from inspiration to purchase, the more profitable […]

3 Tips for Supercharging Your Fashion Brand’s Online Following
The Ultimate Guide to Influencer Marketing for Fashion Brands
Influencer Marketing / 6.5.17

Digital influencers typically use social media to amplify fashion brands across multiple channels. If you haven’t tried influencer marketing yet, here’s an in-depth guide to get you started. How Fashion Brands Benefit from Influencer Marketing Even if you haven’t heard of Swedish watchmaker Filip Tysander, you likely have seen his products on wrists all around […]

The Ultimate Guide to Influencer Marketing for Fashion Brands
4 Stats that Prove Influencer Marketing is Worth the Investment
Influencer Marketing / 5.30.17

Get 11X the ROI Return-on-investment, or ROI, serves as one of the most powerful metrics you can track in marketing.  It tells you in raw numbers how much in sales you generate compared to your marketing spend. TapInfluence partnered with Nielsen Catalina Solutions on a 2016 study that revealed that influencer marketing generates 11 times […]

4 Stats that Prove Influencer Marketing is Worth the Investment
How Influencer Marketing Helps Your Brand
Influencer Marketing / 5.26.17

Brand development can serve as one of the most useful assets in your arsenal of marketing tools. Building your brand can prove difficult, however, when you go at it alone. Consider tapping into the influencer marketing pool to boost your brand and gain access to a larger audience. Leverage User-Generated Content Take a look at […]

How Influencer Marketing Helps Your Brand
Repurposing Your Influencer Marketing Content for Maximum Value
Influencer Marketing / 5.17.17

You’ve heard it many times: reuse, reduce, recycle. Did you know that this piece of advice doesn’t just apply to aluminum cans and plastic water bottles? You can repurpose your influencer marketing content to increase its value to your campaign. Think of it like a neighborhood recycling program: You’re preventing waste while putting resources back […]

Repurposing Your Influencer Marketing Content for Maximum Value
6 Tips for Spotting a Social Media Influencer
Influencer Marketing / 5.12.17

Before you delve into the world of influencer-generated content, you need to know the answer to an essential question: What is a social influencer? The answer varies slightly depending on your industry and goals, but you can spot a social media influencer by looking for a few key traits. Social media influencers are people who […]

6 Tips for Spotting a Social Media Influencer
Marketers are in Love with Influencer Marketing – Here’s Why
Influencer Marketing / 5.10.17

Believe it or not, influencer marketing has been around for much longer than the internet. Before you could watch kitten videos on YouTube, celebrity endorsements were the name of the game. If Julia Roberts wore the gown you designed on the red carpet at a movie premier, you became instantly famous. Today, however, influencer campaigns […]

Marketers are in Love with Influencer Marketing – Here’s Why
4 Influencer Marketing FAQs
Influencer Marketing / 4.28.17

If you haven’t dipped your toes into the influencer marketing pool, now’s the time to get your feet wet. Influencer marketing can dramatically increase brand awareness, drive conversions, and boost sales — often more quickly than other marketing strategies. Before you start reaching out to influencers, though, arm yourself with as much knowledge as possible […]

4 Influencer Marketing FAQs