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How Influencers and Brands Can Use the ASMR Trend
Influencer Marketing / 8.4.22

ASMR, short for autonomous sensory meridian response, is the pleasurable tingle we feel when watching or hearing something oddly satisfying. It’s also a trend that dates back to around 2013. Whether it’s the sound of nails tapping against a surface, the visual of something dirty being scrubbed spotless, or some other oddly satisfying sound or […]

How Influencers and Brands Can Use the ASMR Trend
Creating User-Generated Content for Brands
Influencer Marketing / 5.26.22

The search for content in showcasing, advertising or reinforcing your brand’s message is one of those marketing tasks that will never be finished. You can always repurpose, reshare or reimagine some piece of your brand’s message that will continue attracting new followers. One of the most popular and innovative ways to do this is to […]

Creating User-Generated Content for Brands
How to Use Youtube Shorts
Influencer Marketing / 5.5.22

Short-form video on social media is one of the most popular trends of the past couple of years. TikTok and Instagram are reaping the benefits, with both platforms making revenue jumps and dominating in popularity. However, YouTube is making its own move toward the shorter side of video. Can YouTube claim a similar market share […]

How to Use Youtube Shorts
How to Research Influencers Before Working With Them
Influencer Marketing / 4.14.22

Customers don’t like a sales pitch. As a result, brands are shifting to influencer marketing campaigns to provide more authentic product recommendations. An estimated 72% of marketers will use influencer marketing to reach customers in 2022, up from 68% in 2021, according to Insider Intelligence.    If you’re one of the many marketers with an influencer […]

How to Research Influencers Before Working With Them
8 Tips for Transitioning to Video Content
Influencer Marketing / 3.24.22

Video is climbing the marketing charts as one of the most effective tools. Research shows 86% of brands use video in their marketing efforts, with most marketers using it as a lead capture tool, according to a state of video marketing report. For those who are new to video or are just beginning to dabble […]

8 Tips for Transitioning to Video Content
Top Brands on TikTok
Marketers / 12.2.21

With more than 1 billion users, TikTok has charged to the forefront of social media platforms, becoming the most-downloaded app worldwide in August 2021. Although it started as a way to share short-form videos — mostly involving dancing and lip-syncing — its usage has evolved as its popularity has grown. Because of its appeal to […]

Top Brands on TikTok
Body Positive Influencers
Marketers / 6.25.19

Model Ashley Graham pioneered the body positive movement on Instagram. Today, dozens of curvy and colorful influencers are shaping social media. This growing group of influencers, mostly female, come in all shapes, sizes and colors. They’re models, fitness instructors, fashionistas, actresses and bloggers. And some are just regular folks who want to change modern beauty […]

Body Positive Influencers
Avoiding Social Media Burnout
Influencers / 6.12.19

Social media is great. You can arrange events with your friends on Facebook. You can share your road trip adventures with friends on Instagram. You can increase your business’ visibility on Twitter. The possibilities go on and on. Unfortunately, it’s easy to go overboard with social media interactions, especially if you’re a marketer. Too much […]

Avoiding Social Media Burnout
Experience-Driven Packaging: 5 Tips for Success
Marketers / 8.7.18

This February we brought you the first installment in our “What Influencers Want” series. For our newest edition, we surveyed over 800 influencers to uncover best practices for sending product to influencers with a keen eye for experience-driven packaging. Guiding Principle: Value Exchange Influencer Marketing is, at its core, a relationship. This concept extends into […]

Experience-Driven Packaging: 5 Tips for Success
Product Updates
Marketers / 7.2.18

As Summer 2018 hits the home stretch, the TapInfluence Team has been hard at work rolling out platform updates to make your life a little easier. Check out our latest features. Marketer-Requested Features: Similar Influencers Look-a-Like Tool This week, you’ll notice the beta release of our new “Similar Influencers” tool. We know that finding enough […]

Product Updates
Influencers: Micro & Macro
Marketers / 5.16.18

If you work with influencers, you’re no stranger to the “micro” vs. “macro” debate: what are the relative merits of working with influencers who have a smaller reach across social platforms versus creators with large followings? Some marketers assume that low-reach (micro) influencers, who have yet to achieve celebrity status, have higher engagement rates because […]

Influencers: Micro & Macro
Product Updates
Marketers / 4.4.18

The TapInfluence Product and Engineering Team has been at it again, and we’re excited to share the following new product updates in the TapInfluence platform! Time Series Data for Blog Views We all know influencer content is evergreen – especially blog posts that tend to garner engagement for years after their initial publish dates. But […]

Product Updates
Product Updates
Marketers / 2.27.18

Facebook Video Views At the end of 2017, when you were busy with your holiday campaigns, we quietly launched our new Facebook video views capability in our Analytics suite. This is data we pull directly from the Facebook API, and a view is defined by Facebook’s standard as a 3-second view or longer. The great […]

Product Updates
Jekyll or Hyde, which personality to target?
Marketers / 12.19.17

Using Artificial Intelligence (AI) to target audience by personality A target audience is a particular group of consumers identified as the recipients of a targeted advertisement or message. Even with the deluge of new marketing technology, that is still one of the fundamentals in Marketing. Marketers are essentially looking to communicate with a specific audience. […]

Jekyll or Hyde, which personality to target?