—THE—SOAPBOX—

Expert Interview Series: Danielle Gray of The Style and Beauty Doctor on Influencer Marketing
Uncategorized / 6.1.17

We recently asked Danielle for her insight on blogging, influencer marketing and how she built her brand. Here’s what she shared: Tell us the story behind the Style and Beauty Doctor. What inspired you to start your site? I received my BBA in Marketing in 2003 and had been working in the financial services sales […]

Expert Interview Series: Danielle Gray of The Style and Beauty Doctor on Influencer Marketing
Growth Hack Your Business With Influencer Marketing
Uncategorized / 10.3.16

Marketing budgets are tight and always scrutinized. Influencer marketing has proven to be a profitable and scalable channel, if done right. Learn from the following growth marketing experts as they give you tips on how to growth hack your business through Influencer Marketing: Kyle Lacy, VP of Marketing at OpenView Partners, and Joseph Cole, VP […]

Growth Hack Your Business With Influencer Marketing
Influencer Marketing Lessons From Barbie
For Influencers / 9.28.16

>> Featured image from @barbiestyle Some of the biggest breakout stars in social media and influencer marketing, technically don’t even have a voice. So what is it about Barbie and our furry friends that make them so successful? What can we learn from them?  1. Relatability is Key. Keep it Light or be Serious, Just […]

Influencer Marketing Lessons From Barbie
Social Media Influencers – 5 Things I’ve Learned
For Brands / 9.21.16

The rise of social media influencers has opened countless new doors for connecting with consumers in meaningful ways. Influencer marketing works because it taps the experiences of consumers who “get” what other consumers want to know. Influencers have genuine relationships with their audiences and know how to build human connections on a level that brands […]

Social Media Influencers – 5 Things I’ve Learned
Influencer Marketing: Finding The Power In Power Middle Influencers
For Agencies / 8.26.16

Trying to encapsulate performance in a one-dimensional metric does a disservice to marketers and everything they do. As the Director of Product Marketing at TapInfluence, I spend a good part of everyday elbow deep in data both for my own work and answering questions from others. There is so much we can see and analyze […]

Influencer Marketing: Finding The Power In Power Middle Influencers
Influence is Dead, Long Live Influence
Uncategorized / 5.19.16

Over the past week, influencer marketing has been in the news, due in part to a provocative “confessions” article on Digiday and a follow-up piece in The Drum yesterday. To be fair, the Digiday article has done a solid job of driving traffic. But more importantly, it has generated conversation around influencer marketing. Some of […]

Influence is Dead, Long Live Influence
TapConfidential: What Are You Thankful For?
Uncategorized / 11.26.15

In my family, it’s tradition to go around the Thanksgiving dinner table and share what we’re thankful for. As an angsty teenager, I thought this custom was cheesy. But, as I’ve grown, I’ve come to appreciate the importance of remembering why we all take time off work, pack suitcases, line up pet sitters, battle traffic, […]

TapConfidential: What Are You Thankful For?
Black Box Wines
Uncategorized / 11.5.15
Black Box Wines
Success Story: Kraft
Uncategorized / 11.4.15

For generations, Kraft foods have been beloved and familiar fixtures in America’s kitchens. In fact, 98% of all households in North America have at least one Kraft product in their refrigerators and cabinets. But as this food giant planned for growth in the 21st century, it needed a content marketing strategy that was both efficient in cost and effective […]

Success Story: Kraft
Influence on the Small Screen
Uncategorized / 9.25.15

One billion six hundred and forty million, or 1,640,000,000. That, my friends, is the number of results Google returns when you search “what new shows to watch this fall 2015”. For a medium that is said to be losing out to online video, the number of relevant results is staggering. What this tells me is […]

Influence on the Small Screen
Walgreens
Uncategorized / 6.1.15
Walgreens
Why Every Consumer Brand Should Do Influencer Marketing
For Agencies / 2.14.15

Think win win.  How many times have you heard this phrase? Marketers should certainly think win win.  We shouldn’t think about “extracting value” from consumers, but instead about “providing value”.  At the end of the day it’s not about conversion rates and attribution models as much as it is about providing a useful product or […]

Why Every Consumer Brand Should Do Influencer Marketing
10 Things to Look for in an Influencer
Uncategorized / 1.30.15

Influencer Marketing campaigns are only as good as the influencers themselves. Below are 10 characteristics to look for when deciding which influencers to include in your next campaign to drive scalability through reach, engagement and content for your brand. 1. Content Relevance It can be tempting to include a high-profile influencer in your campaign. However, it’s more […]

10 Things to Look for in an Influencer
Multi-Cultural Bloggers and Social Influencers
Uncategorized / 1.17.15

TapInfluence Partner with Blogalicious TapInfluence kicked off the New Year by announcing a partnership with Blogalicious, a social media influencer network representing over 2,000 multicultural bloggers and content creators. “This partnership was formed to serve the growing need by brand marketers for a more authentic way to connect with an increasingly diverse, yet underserved, audience, […]

Multi-Cultural Bloggers and Social Influencers