Are You Part of
The Influence Economy?

Whole-Foods

Whole Foods

volvo2

volvo

V8

V8

Udis

Udis

Target2

Target

Seiko

Seiko

Pyrex

Pyrex

Publix

Publix

Pottery_Barn

Pottery Barn

Payless

Payless

Macys

Macy’s

MM

M&M

Lego

Lego

International_Delight

International Delight

Horizon

Horizon

Hallmark

Hallmark

Glade

Glade

Gerber

Gerber

General_Mills

General Mills

GE1

GE

Gap2

GAP

Coca_Cola

Coca-Cola

Chilis

Chili’s

Childrens_Hospital

Children’s Hospital

canon

Cannon

Burts_Bees

Burts Bees

Burlington

Burlington

bogs

BOGS

Betty_Crocker

Betty Crocker

Ball_Park

Ball Park

Applegate

Applegate

Leading Brand Customers

Marketing has evolved. Consumers have more to say about who we are than we do, and the art of creativity has merged with the science of technology. Smart marketers are embracing this opportunity to build authentic relationships that drive revenue.

Brand Spotlight

White Wave Foods

Lori Ulanoff

WhiteWave Foods is a leading consumer packaged food and beverage company that made alternative food choices mainstream, creating not just new categories, but new consumer mindset. They manufacture, market, distribute, and sell Horizon Organics, Silk, So Delicious, Alpro, Vega, Wallaby, Earthbound Farm, and International Delight brands throughout North America and Europe.

To date, WhiteWave has worked with more than 1,200 Influencers, developed 12,000 pieces of content, realized $24 million in earned media value, and boasts a 38% engagement rate last year for their always on Silk program.

Lori_2

“Working with TapInfluence gives us the tools to find the right influencers to advocate for our brands. The platform allows us to track actual, real-time results, which means no more estimates! And since the content lives beyond the campaign we continue to see engagement and value grow over time.”
Lori Ulanoff, Digital Marketing Manager

 

Brand Case Study:

Black Box Wines Earned $250,000 in Total Media Value

Brand Case Study:

Kraft's Program Generated 759,000+ Views

Brand Case Study:

Walgreens Reached 800,000 Consumers in Their Target Demographic

Golin

Golin

M_Booth

MBooth

Schoolastic

Schoolastic

Meredith

Meredith

BBDO

BBDO

Edelman

Edelman

Ignite

Ignite

Trepoint

Trepoint

Weber_Shandwick

Weber Shandwick

MediaVest

Media Vest

Mindshare

Mindshare

MSL_Group

MSL Group

Olson

Olson

OMD

OMD

Publicis

Publicis

Top Agency Customers

Your strength in strategy and creativity is at marketing's core. But you’re also a business which means you have to continually deliver value to clients who expect you to be ‘in the know’ before they are. Get results that move the needle for you and your clients.

Agency Spotlight

MtoM Consulting

Tracy Harrington MCCoy

MtoM Consulting is a full service boutique digital agency that specializes in Influencer Marketing. Working with clients such as Marriott and Turner Broadcasting, MtoM has been involved with influencers for four years, before the term influencer marketing was coined. Working across categories and industries, MtoM has worked with TapInfluence since the beginning.

Typical engagement rates for the industry average around 1% and CTR is even lower, with influencer marketing, MtoM typically sees engagement rates of 4-6% with some climbing as high as 15%. This results in an average ROI of 10x for every dollar invested.

agencies-image

“The TapInfluence platform has changed the way agencies and brands track and report influencer campaigns. It has elevated our productivity, allowed us to seamlessly scale, and provides unprecedented reporting to our clients.”
Tracey Harrington McCoy, COO