Leading Brand Customers
Marketing has evolved. Consumers have more to say about who we are than we do, and the art of creativity has merged with the science of technology. Smart marketers are embracing this opportunity to build authentic relationships that drive revenue.
White Wave Foods
WhiteWave Foods is a leading consumer packaged food and beverage company that made alternative food choices mainstream, creating not just new categories, but new consumer mindset. They manufacture, market, distribute, and sell Horizon Organics, Silk, So Delicious, Alpro, Vega, Wallaby, Earthbound Farm, and International Delight brands throughout North America and Europe.
To date, WhiteWave has worked with more than 1,200 Influencers, developed 12,000 pieces of content, realized $24 million in earned media value, and boasts a 38% engagement rate last year for their always on Silk program.
“Working with TapInfluence gives us the tools to find the right influencers to advocate for our brands. The platform allows us to track actual, real-time results, which means no more estimates! And since the content lives beyond the campaign we continue to see engagement and value grow over time.”
Top Agency Customers
Your strength in strategy and creativity is at marketing's core. But you’re also a business which means you have to continually deliver value to clients who expect you to be ‘in the know’ before they are. Get results that move the needle for you and your clients.
Tracy Harrington MCCoy
MtoM Consulting is a full service boutique digital agency that specializes in Influencer Marketing. Working with clients such as Marriott and Turner Broadcasting, MtoM has been involved with influencers for four years, before the term influencer marketing was coined. Working across categories and industries, MtoM has worked with TapInfluence since the beginning.
Typical engagement rates for the industry average around 1% and CTR is even lower, with influencer marketing, MtoM typically sees engagement rates of 4-6% with some climbing as high as 15%. This results in an average ROI of 10x for every dollar invested.
“The TapInfluence platform has changed the way agencies and brands track and report influencer campaigns. It has elevated our productivity, allowed us to seamlessly scale, and provides unprecedented reporting to our clients.”