Social Media Rules of Engagement:

Sponsored posts, endorsements and the FTC


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Influencer Marketing, Social Media and FTC Best practices

Only 1 in 10 marketers know sponsored posts should be identified with #ad. Beware, the FTC is cracking the whip, that's some serious risk for your brand. Don't worry, we've compiled all FTC best practices in one convenient place, the FTC Success Kit.

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Endorsements & Disclosures Quick Guide + Pocket Guide

Aren't sure of whether or not you are FTC compliant? Reference this easy to use pocket guide as you build your campaign to stay on track.

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Are you sure you want to risk it? Recent Influencer Marketing developments with the FTC.
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  • “National retailer Lord & Taylor has agreed to settle Federal Trade Commission charges that it deceived consumers by paying for native advertisements…”

    – FTC

  • “The important point is for the influencer to get the message across to his/her audience that the brand is compensating him/her for the post.”

    – Brian Zuercher, Search Engine Watch

  • “The Federal Trade Commission is planning to get tougher: Users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored — common forms of identification — are not always enough.”

    – Advertising Age

  • “More than 300,000 sponsored posts on Instagram in July used hashtags like #ad, #sponsored and #sp, up from about 120,000 a year earlier.”

    – Captiv8

e-book

How Not to Get Sued By the FTC When Doing Influencer Marketing

Social-media / influencer marketing hiccups and outright violations are rising. As a marketer, ignorance isn’t an excuse. It’s downright costly.


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Helpful FTC Articles
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