Social Media Rules of Engagement:

Sponsored posts, endorsements and the FTC

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Influencer Marketing, Social Media and FTC Best practices

Only 1 in 10 marketers know sponsored posts should be identified with #ad. Beware, the FTC is cracking the whip, that's some serious risk for your brand. Don't worry, we've compiled all FTC best practices in one convenient place, the FTC Success Kit.

pocket guide

Endorsements & Disclosures Quick Guide + Pocket Guide

Aren't sure of whether or not you are FTC compliant? Reference this easy to use pocket guide as you build your campaign to stay on track.

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Are you sure you want to risk it? Recent Influencer Marketing developments with the FTC.
  • “National retailer Lord & Taylor has agreed to settle Federal Trade Commission charges that it deceived consumers by paying for native advertisements…”

    – FTC

  • “The important point is for the influencer to get the message across to his/her audience that the brand is compensating him/her for the post.”

    – Brian Zuercher, Search Engine Watch

  • “The Federal Trade Commission is planning to get tougher: Users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored — common forms of identification — are not always enough.”

    – Advertising Age

  • “More than 300,000 sponsored posts on Instagram in July used hashtags like #ad, #sponsored and #sp, up from about 120,000 a year earlier.”

    – Captiv8


How Not to Get Sued By the FTC When Doing Influencer Marketing

Social-media / influencer marketing hiccups and outright violations are rising. As a marketer, ignorance isn’t an excuse. It’s downright costly.

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Helpful FTC Articles
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