One of the few industries aided by the global pandemic was the gaming industry, which revenue hit an all-time high in 2020. This translated to more followers on social media, new brand deals, and increased profits through ad revenue for some top gamers.
The top gaming influencers compete and review games, talk about their lifestyle, sell merchandise, and collaborate with advertisers.
Here are 12 of the top gaming influencers to follow in 2021
Andre Rebelo (@typicalgamer)
With 12M subscribers on YouTube, Andre Rebelo is incredibly savvy when it comes to social media. He uploads daily gaming livestreams and videos featuring games, including Fortnite, GTA 5, and Minecraft. In addition to YouTube and Instagram, he has 951.3K followers on Twitter and 824K on Facebook.
It’s worth mentioning that five years ago, he had made enough money as a gaming influencer to buy himself a Lamborghini, a process he streamed live.
Jennifer Flagg (GamingWithJen)
With a YouTube channel generally focused on Roblox videos, Jennifer Flagg fills her social media with game reviews, live streams, and tips. She was voted Best in Gaming at the 2019 Shorty Awards and, along with her ex-husband Pat, has released several books under the PopularMMOs series.
Pat Brown (PopularMMOs)
Like his ex-wife Jen, Pat Brown is a big-time gaming influencer who shares content on game reviews, live streams, and tips—except his is about Minecraft. Better known as PopularMMOs, Pat Brown was one of only 32 YouTubers featured in Kris Madas’ YouTuber Intro Challenge.
Lauren Zside (@laurenzside)
Lauren Zside is a self-proclaimed “gaming comedian,” but don’t let her quirky personality fool you. She’s a real gamer with a real following. This IZEA influencer promotes her brand and others on her Insta page, where she reaches 740,000 people. She talks about gaming and her newest venture, motherhood, on her page.
Sean McLoughlin (@jacksepticeye)
Irish gaming influencer Sean McLoughlin has drawn in 27.3M subscribers to his YouTube platform thanks to his entertaining videos about scary games like Resident Evil Village and Five Nights at Freddy’s, as well as other games.
Although his Instagram is filled with more personal posts and photos, his 7.5 million followers are impressed enough to stick around. After meeting Ryan Reynolds a few years ago, Sean appears in the movie “Free Guy” with him!
Karina Kurzawa (@kaarina_kurzawa)
She might be young, but Karina Kurzawa is a branding genius with a strong presence on multiple social media platforms. Her GamerGirl YouTube channel has racked up 5.84M subscribers thanks to her varied content on Among Us, Fortnite, Sims, GTA, and plenty of kid-friendly games. Her personal YouTube channel focuses more on fashion, beauty, and outdoor adventures.
Tyler Wine (Wildcat)
Best known for his outrageous humor and fits of rage while playing games, Tyler Wine has built his reputation on a constant stream of game reviews for nearly a decade. From Call of Duty and Fortnite to Among Us and sponsored tests of beta versions, his gameplay has made him a fan favorite. He sometimes does live streams of interactions with fans and runs an online merch store.
Daniel Middleton (DanTDM)
Short for “The Diamond Minecart,” Daniel Middleton goes by DanTDM on his channels. Like @JackSepticEye, the English YouTuber appeared in “Free Guy” with Ryan Reynolds, playing a content creator. His 25.6M YouTube subscribers come for the countless Minecraft videos, which are complemented by a scattering of videos of his life as a dad to his son Asher.
Hannah Bryan (@noisybutters)
Hannah Bryan, a.k.a. NoisyButters, is an award-winning Call of Duty streamer. She was named Best in Gaming at the 12th Annual Shorty Awards. Her 1.17M subscribers love her upbeat attitude, which she manages to exhibit in her gaming videos and unboxing of tech products. Her Instagram includes tips for becoming a content creator, trips to gaming conferences, and product reviews.
Mark Fischbach (@markiplier)
Specializing in survival horror video games, Mark Fischbach is an American YouTuber, podcast host, and co-founder of the clothing company Cloak. Known online as Markiplier, the content creator branched out to make “A Heist,” a free YouTube original movie about robbing the world’s most secure museum.
Imane Anys (@pokimanelol)
Known by her 6.69M YouTube subscribers as Pokimane, Imane Anys is one of Twitch’s most prominent female streamers with 8.2M followers. Her social media platform content is focused mainly on her gaming, chatting, or streaming, although her Instagram page is centered on fashion. VOGUE recently featured Pokimane in an article about “mastering waist-up fashion.”
Alexandra Teran (@thelittlejoker)
A fan favorite for her love of playing Roblox and Among Us, Alexandra Teran has attracted 9.03M subscribers to her YouTube Channel. Her unique look adds to her apparel with her 3.5M followers on TikTok, many of whom purchase merch on her online store. Her Instagram is more of a personal account, but it still has 621,000 fans.