Food. It’s an everyday item, a basic consumer need. So the question sometimes becomes: how do you get consumers excited about it? Here are 5 ways that you can use food bloggers to build buzz around your products.
Make it Look Good
Food blogger is to food as runway model is to clothing. A dress on a hanger might not look that spectacular, just as a package of pancake mix falls short of making your mouth water. Top food bloggers, however, are equipped to show food products in the best possible light. Literally. Not only can they create amazing recipes, the best ones are also artful table composers and photographers. Check out this post by top food blogger Chung-Ah Rhee, the mastermind behind the blog Damn Delicious. Boxed macaroni and cheese has never looked so good!
Easy Access to Your Target Audience
This part is simple: food bloggers can do a great job of connecting you with your target audience because they are your target audience. If you’re trying to reach moms with children under the age of 10, find a food blogger who fits that description. She’ll be able to showcase your product according to her needs, in a way that is relevant to others like her. For instance: easy meal on a school night? Here’s how Jamielyn Nye of I Heart Naptime incorporated Uncle Ben’s Brown Rice.
Some foods have distinct purposes, which can make it easy for marketers to get stuck in a rut. For example: coffee creamer goes in coffee….right? Not always. Here’s what food blog Will Cook for Smiles’ Lyuba Brooke did with International Delight coffee creamer. Her recipe was viewed 85,000 times and generated over 40,000 pins to Pinterest. As you can see, food bloggers can come up with new, innovative usage occasions that add excitement to a product that might otherwise seem mundane, and they present them in a way that inspires consumers to curate and share content with others.
Reveal Tricks and Hacks
Has an instruction label ever told you that scoring the sides of a peeled cucumber with a fork will make it sweeter? That peeling fresh ginger with a grapefruit spoon is easier than using a vegetable peeler? How about that you can remove fresh cherry pits using a glass bottle and a chopstick, or that frozen hash browns cook faster and crispier in a waffle iron than they do on the stovetop? Probably not. There are plenty of foods out there that are downright delicious, but the time and effort they take to prepare can be an inconvenience to the everyday cook (pomegranates, I’m looking at you!). Top food bloggers make their living in their home kitchens, so they’ve probably found solutions to these problems that you’ve never even thought of before.
Break From Routine
It’s certainly true that sometimes, people like what they like. In some households, grocery lists seem carved in stone: a static repertoire with certain items rotated in and out on occasion. Habits like that can be difficult to break, particularly if there’s a skill to be learned. For example: have you ever cooked a head of romanesco? Do you even know what that is? New foods can be intimidating and they don’t always come with an instruction manual, allowing shoppers to continue walking past the supermarket display in search of something familiar. However, if a trusted food blogger lends inspiration by demonstrating how to use a new food, suddenly, it becomes an item of consideration. They show products in use, with a level of detail that a microprint instruction label can’t capture.
So, are you ready to tap into our network of top food bloggers (see what we did there?)? Click here to request a demo.