Influencers: Micro & Macro

If you work with influencers, you’re no stranger to the “micro” vs. “macro” debate: what are the relative merits of working with influencers who have a smaller reach across social platforms versus creators with large followings? Some marketers assume that low-reach (micro) influencers, who have yet to achieve celebrity status, have higher engagement rates because … Continue reading Influencers: Micro & Macro