TapInfluence is growing—every week brings new influencers, new marketers, new talent and a barrage of new product announcements that shows no sign of letting up.
As the ability for marketers to reach consumers with hackneyed, interruptive advertising continues to implode (just yesterday Adblock Plus finally arrived on iOS and Android), the world of influencer marketing is exploding.
Last week we unveiled a new identity that reflects this space we live in, and it’s anything but passive. From our new logo, website and marketplace to our SaaS platform, you’ll see a bold, pioneering spirit reflected. We’re blazing a new way to reach consumers, together with influencers and marketers, and it’s working 900 times better than everything else out there.
What we’ve built at the intersection of influencers and marketers over the past six years isn’t a tool or a database—it’s an ecosystem, and it’s only getting bigger. At the heart of this ecosystem is our influencer marketing automation platform, which we’ve given a long overdue name—TapFusion.
TapFusion is the first and only true influencer marketing automation platform, bringing you capabilities in the five critical pillars of influencer marketing:
- Influencer Recruitment and Enrollment
- Influencer Identification and Selection
- Program and Workflow Automation
- Monitoring and Analytics
- Optimized Distribution
You’ll see TapFusion grow continuously over the next weeks and months, through a roadmap filled with product enhancements and partnerships that feed these five pillars.
Half the secret to success in the Influence Economy is knowing you’re in it and being ready to adapt to its changes. We’re intent on building you an ever-expanding ecosystem, with explosive capabilities that help you do just that.