As Summer 2018 hits the home stretch, the TapInfluence Team has been hard at work rolling out platform updates to make your life a little easier. Check out our latest features.
Similar Influencers Look-a-Like Tool
This week, you’ll notice the beta release of our new “Similar Influencers” tool. We know that finding enough influencers with exactly the right profiles can be challenging! So, our Data Science team created an algorithm that scans an influencer’s blog, social media and profile content, personal attributes, categories, reach, and rates to suggest other influencers with similar characteristics. Test it out and let us know what you think.
We are thrilled to let you know that TapInfluence has launched a customer-facing enterprise API as an upgrade feature. This means that customers can programmatically pull program, assignment and analytics data directly out of the platform, and aggregate it in a business intelligence tool or dashboard. As more of our customers are integrating influencer metrics with other digital analytics, this has been a much-requested feature from our customers.