The Influencer Marketplace
Technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data.
Discover the perfect influencers (we have over 50,000+ opt-in influencers). With Influencer Discovery you get a 360 degree view of the influencer so you can find the best match for your brand.
Audience Intelligence harnesses IBM Watson data, providing a 360-degree picture of the influencer. Audience Intelligence provides information about influencers’ audiences including brand affinities, DMAs, interests, and advanced demographic data like household income levels.
Robust Influencer Profiles & Search
Search for relevant, experienced influencers using 35 criteria, including age, gender, location, education, language, and topics. Quickly build and save named lists of influencers for fast future recall.
Influencer Performance Data
Get real-time Cost Per Engagement (CPE) metrics to help you understand how influencers compare, giving you a clear picture of value, for each influencer in our marketplace.
Rapidly build and execute influencer marketing programs of any size, structure, or complexity. Include influencer communication, content creation and review, scheduling, and social activation.
Structure programs the way you work and decrease your setup time. Create campaigns comprised of multiple assignments that can be tracked together.
Scheduling & Tracking
Schedule posts across multiple timeslots, invite influencers, and watch as assignments move through Open, Scheduled, Published, and even Past Due statuses.
Content Creation & Review
Built-in best practices for assignment creation and a fully automated workflow mean better content for both influencers and marketers.
Delivers multi-channel tracking beyond blogs – Pinterest, Instagram, YouTube, Facebook, and Twitter – and analytics that makes quantifying true engagement, Total Media Value, and ROI easy.
Benchmarks help you compare the performance of your programs to industry standards and examines engagement rates to provide the best relative understanding of your influencer marketing campaign’s performance.
Monitor real-time performance of your content with analytics that show you reach, views, and engagement across social channels.
Automatically analyze real dollar return on influencer investment and customize how much each channel is worth to you.
Learn which influencers work best for you. Slice, sort, and share influencer performance by Reach, Views, Engagement, Total Media Value, Rate, and ROI.
Meet our influencers. There’s over 50k with highly engaged audiences across multiple categories.
Your brand’s content created, amplified, distributed by the world’s most inspiring influencers and content creators.
Meet some of our Influencers:
Goldnique is a lifestyle blog dedicated to the values of individual style, aspirational travel and genuine self-expression. Showcasing Sage’s personal style, grooming and travel tips, Goldnique has become the manual for modern Millennial living.
CHAT WITH SAGE
Jessica utilizes her personal style as a fashion statement to inspire others to be bold, and confident. She is constantly challenging new trends and exploring ways to make fashion fun and wearable for every woman.
CHAT WITH JESSICA
Running to the kitchen
Running to the Kitchen is a healthy recipe, fitness, travel and photography blog that looks to inspire people to eat well without sacrificing flavor and to make healthy food enjoyable & approachable. Wholesome • fit-minded • fresh
CHAT WITH GINA
“Having automated tracking is critical so we know in real-time what’s working and can change course or optimize as needed. TapInfluence has been essential to our success and allowed us to invest more budget into influencer marketing.”
“Working with TapInfluence gives us the tools to find the right influencers to advocate for our brands. The platform allows us to track actual, real-time results, which means no more estimates! And since the content lives beyond the campaign we continue to see engagement and value grow over time.”
“The TapInfluence platform has changed the way agencies and brands track and report influencer campaigns. It has elevated our productivity, allowed us to seamlessly scale, and provides unprecedented reporting to our clients.”
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