The Influencer Marketplace


Technology powered by an opt-in marketplace of content creators,
influencers and over eight years of real-life program data.

  • Discover
  • Workflow
  • Measure

Influencer Discovery

Discover the perfect influencers (we have over 50,000+ opt-in influencers). With Influencer Discovery you get a 360 degree view of the influencer so you can find the best match for your brand.

Audience Intelligence

Audience Intelligence harnesses IBM Watson data, providing a 360-degree picture of the influencer. Audience Intelligence provides information about influencers’ audiences including brand affinities, DMAs, interests, and advanced demographic data like household income levels.

audience personality powered by IBM watson

Robust Influencer Profiles & Search

Search for relevant, experienced influencers using 35 criteria, including age, gender, location, education, language, and topics. Quickly build and save named lists of influencers for fast future recall.

influencer search

 

Influencer Performance Data

Get real-time Cost Per Engagement (CPE) metrics to help you understand how influencers compare, giving you a clear picture of value, for each influencer in our marketplace.

cost per engagement

 

Super-Easy Automation

Rapidly build and execute influencer marketing programs of any size, structure, or complexity. Include influencer communication, content creation and review, scheduling, and social activation.

Program Management

Structure programs the way you work and decrease your setup time. Create campaigns comprised of multiple assignments that can be tracked together.

Scheduling & Tracking

Schedule posts across multiple timeslots, invite influencers, and watch as assignments move through Open, Scheduled, Published, and even Past Due statuses.

Content Creation & Review

Built-in best practices for assignment creation and a fully automated workflow mean better content for both influencers and marketers.

Hard-Core Analytics

Delivers multi-channel tracking beyond blogs – Pinterest, Instagram, YouTube, Facebook, and Twitter – and analytics that makes quantifying true engagement, Total Media Value, and ROI easy.

NEW- Benchmarks

Benchmarks help you compare the performance of your programs to industry standards and examines engagement rates to provide the best relative understanding of your influencer marketing campaign’s performance.

LEARN MORE

Actionable Analytics

Monitor real-time performance of your content with analytics that show you reach, views, and engagement across social channels.

Real-time ROI

Automatically analyze real dollar return on influencer investment and customize how much each channel is worth to you.

Influencer Performance

Learn which influencers work best for you. Slice, sort, and share influencer performance by Reach, Views, Engagement, Total Media Value, Rate, and ROI.

Meet our influencers. There’s over 50k with highly engaged audiences across multiple categories.

Your brand’s content created, amplified, distributed by the world’s most inspiring influencers and content creators.

Featured Influencers

Meet some of our Influencers:

Sage Goldnik
Jessica Raine
Gina Matsoukas
Sage Goldnik
GOLDNIQUE

Goldnique is a lifestyle blog dedicated to the values of individual style, aspirational travel and genuine self-expression. Showcasing Sage’s personal style, grooming and travel tips, Goldnique has become the manual for modern Millennial living.

Total
Reach: 464K
AVG Blog
CPE $0.20
CHAT WITH SAGE
Jessica Raine
NotJessFashion

Jessica utilizes her personal style as a fashion statement to inspire others to be bold, and confident. She is constantly challenging new trends and exploring ways to make fashion fun and wearable for every woman.

Total
Reach: 599K
AVG Blog
CPE $0.31
CHAT WITH JESSICA
Gina Matsoukas
Running to the kitchen

Running to the Kitchen is a healthy recipe, fitness, travel and photography blog that looks to inspire people to eat well without sacrificing flavor and to make healthy food enjoyable & approachable. Wholesome • fit-minded • fresh

Total
Reach: 225K
AVG Blog
CPE $0.56
CHAT WITH GINA
Brands We Work With

Finding the right influencers is worlds better than competitive platforms as Tap’s platform and algorithms have done all of the work for you, relying on proprietary data. By far the most robust reporting and analytics available; no other platform compares in terms of detail, accuracy, and availability. You can either invest in TapInfluence to solve for this need or invest time and resources pulling this data manually.

FitFluential Kelly Olexa CEO

“Working with TapInfluence gives us the tools to find the right influencers to advocate for our brands. The platform allows us to track actual, real-time results, which means no more estimates! And since the content lives beyond the campaign we continue to see engagement and value grow over time.”

White Wave Food Lori Ulanoff Digital Marketing Manager

“The TapInfluence platform has changed the way agencies and brands track and report influencer campaigns. It has elevated our productivity, allowed us to seamlessly scale, and provides unprecedented reporting to our clients.”
 
 

MtoM Consulting Tracey Harrington McCoy COO

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