Today, TapInfluence is proud to announce the launch of TapFusion, the world’s first influencer marketing automation platform. TapFusion provides brands and the agencies that serve them with the power to automate the process of identifying, distributing, and measuring high-value influencer marketing campaigns through a single, easy-to-use software platform. It turns the historically costly and inefficient influencer marketing industry on its head, delivering an end-to-end software solution that’s scalable and fully measurable based on key performance metrics.
“The noise created by banner ads has made consumers difficult to reach.” said Promise Phelon, TapInfluence CEO. “TapFusion is a direct response to the market’s need for an effective, scalable and predictable alternative to digital ads and other poor-performing marketing channels. Influencer marketing has proven to be a more effective way to create purchase intent with consumers, and by automating the entire process, we’ve just given brands and agencies a simple, unified way to scale revenue impact”.
TapFusion’s Influencer Marketing Automation (IMA) key capabilities include:
- Influencer Recruitment: Ability to access and mobilize TapInfluence’s marketplace, which includes registered and vetted influencers as well as millions of social profiles with billions in consumer reach across trusted social channels.
- Influencer Selection: Access to a proprietary, algorithmic engine that lets marketers identify relevant influencers based on intended audience, desired performance and cost parameters, saving marketers time and vital resources.
- Workflow Automation: Ability to build, execute, and report on influencer programs in hours, not weeks
- Optimized Distribution: Ability to reach consumers through a premium influencer distribution channel and exclusive inventory that delivers twice as much traffic quality and ROI as banner ads and content recommendation solutions.
- Analytics: Access to real-time, multi-channel tracking across blogs, Vine, Pinterest, Instagram, YouTube, Facebook, Twitter and other social channels. Marketers have an instant gauge of accountability around program investment and impact.
“Trust is the currency of brands and agencies today and consumers don’t trust advertising. Brands are wasting billions on ads that are blocked or unseen by humans. Yet they will live or die by their ability to reach consumers, who today love social media and trust strangers more than brands,” said Phelon. “TapFusion is the way for brands to drive purchase intent. The platform makes it possible to reach social consumers who rely on peer reviews and social media to inform the majority of all purchasing decisions, at scale. We heard marketers and agencies’ complaints that influencer marketing was too manual, too costly, and too unmeasurable to be the bedrock of their strategies. We heard the frustrations they faced with point solutions that purported that identifying influencers alone was influencer marketing. TapFusion allows any brand to unlock the ‘trinity of trust’ between consumers, brands, and influencers with authenticity that breeds brand credibility. We’re bringing back authentic communication, restoring brand credibility with consumers through trusted voices, and enabling simple natural engagement.”
Today’s launch comes on the heels of incredible growth at TapInfluence, as forward-thinking brands and agencies shift dollars wasted on traditional banner ads to software that offers an always-on platform that drives significant revenue and consumer trust.
We look forward to continuing to provide this solution.