Top Entrepreneurial TikTok Influencers

The most downloaded app of 2022, according to Statista, TikTok may be best known for creating viral sensations for dance moves, pranks and challenges. But the youthful target audience isn’t only interested in entertaining video clips to pass the time. A new wave of entrepreneurial TikTok influencers are using the app to market their brand, sometimes a product, a line or even themselves. 

Here are the top entrepreneurial TikTok influencers

Em Lucin — @emlucin

When Em Lucin launched Napoleon out of her spare bedroom in 2018 as a side-hustle, it started as just a swimwear label. It’s now a full clothing brand with streetwear, loungewear, and even footwear that helps raise money for animals. 

Lucin launched her TikTok channel to showcase her products and educate other entrepreneurs on the challenges of launching a business. She films packing orders, shares business tips and challenges, and lets her 222.9K followers see real scenes from her sometimes chaotic home office.

Davie Fogarty — @davidfogarty

Before becoming a multi-millionaire with the launch of the wearable blanket “The Oodie,” 28-year-old Davie failed at six business ventures. Now he uses TikTok to teach, encourage, and invest in other prospective entrepreneurs on his channel while still showcasing his products, like The Oodie, on its own TikTok. On his channel, Davie answers questions and shares advice on topics like raising capital and foreign currency. 

Kaila Uli — @kailauli

Kaila loves vintage sunglasses not just for the style but also because selling existing eyewear helps the planet by reducing waste. Her company, Brillies Sunglasses, keeps her busy, but she makes time to share tips for small businesses and new entrepreneurs on her TikTok channel. 

Kaila’s videos cover topics like creating a return policy, brand building, and conversion rates, but she also models a variety of her vintage eyewear.

Seun Here  — @kembeckled

Inspired to make wigs for Black cosplayers with natural hair, Seun Here launched Kembeckled Wigs. The creative concept landed the company a feature in Allure magazine in 2020, but it’s Kembeckled’s social media marketing that propels the business. 

With 93.4K followers on the Kembeckled Wigs TikTok account, she keeps followers enchanted with videos on packaging products, why they started the business, and how to prep your curly wig. 

Brian Moller — @bmotheprince

While many entrepreneurs use social media to sell products, Brian uses his platforms for marketing himself. After being let go from his job as a radio personality in 2020, the actor, comedian, DJ, and emcee started using TikTok as a creative outlet. 

His hysterical content on boomers vs. millennials, COVID, the Milk Crate Challenge, and even the TikTok glitch quickly drew 1.9M followers. He now books gigs, sells merch, and partners with brands through his website.

Liv Portillo (@livportio)

When Liv Portillo was 16, she started a small jewelry business with just $40 to help her parents and family back home in the Philippines. She began promoting the handmade pieces on social media, and by 2018, DBL Jewelry had generated more than 300M views and 2.5M followers. 

Her TikTok channel  has 1.9M followers and is a mix of jewelry promotion and inspirational videos for other entrepreneurs. She also answers questions for those curious about how the business works.

Jungmin Kang —@snoopslimesofficial

Known to her friends as “Jay,” Jungmin Kang is the teen entrepreneur behind Snoop Slime. By 2020, she sold 10,000 slimes weekly and used her TikTok channel to announce when products were restocked. Her videos include close-ups of products, snippets of “a day in the life” of a teen entrepreneur, and how-to-make-slime tutorials.

Skylar Cunningham — @skylargraceco

What started as custom digital illustrations for family and friends quickly grew into a thriving T-shirt business, thanks to TikTok. Now Skylar sells a variety of apparel and accessories through her website and store on The Cubby. She uses her TikTok platform to launch new items with sneak-peek videos and does Q&As about what it’s like to be a business owner.

Colby Janine — @lovecolbyjanine

Recognizing a growing market for affordable, ethically sourced crystals and gems, Colby Janine founded GEMZY. Her video clips range from packing orders and unboxing crystals from her company to crystal misconceptions and fake crystals. Her 362KK followers sometimes send questions or ask about crystals in the comments, which she responds to in videos.