The 8 Truths of Ad Blocking and What They Mean for You

As ad blocking muscles its way into the digital space, marketers are left with a choice: fight the impact or innovate around it. Based on the latest official ad blocking statistics from PageFair and Adobe, this two-part eBook cuts through the hype surrounding ad blocking to reveal the core facts and what they mean for your digital strategy.

state of ad block

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The State of Ad Block

  • Understand exactly what happens when ad block is employed
  • Learn the true scope of ad block usage
  • Identify ads that lead to ad blocking, as well as those that consumers are willing to view
  • Weigh your options for responding to ad block usage among your target consumers