11 Things We Wish We'd Known Sooner about Influencer Marketing
Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media and blogs. However, running a successful influencer program involves more than just asking these people to write a positive review for your brand or product. To be successful, you need to know these eleven best practices.
In this ebook you’ll learn:
- How to build lasting partnerships with influencers your consumers care about
- Why Total Reach doesn’t matter (and what you should focus on instead)
- How to create an optimized influencer campaign that delivers on your unique goals
- How influencers can spark conversations with your consumers and help you get heard
