Kraft: An Influencer Marketing Success Story

Content is a great way to communicate value to consumers, but creating and distributing it by traditional means can easily break the bank. This case study details how a single influencer campaign delivered 3100% return for Kraft, at a fraction of the cost of traditional methods. Download the study to learn how you can achieve the same

Kraft Success Story Influencer Marketing

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Kraft Earned $1.3 Million in Media Value — Here’s What You'll Learn:

  • Content Marketing Challenges
  • Efficient Influencer Marketing Solutions
  • Key Tactics and Results from Kraft’s Influencer Marketing Program

For generations, Kraft foods have been beloved and familiar fixtures in America’s kitchens. In fact, 98% of all households in North America have at least one Kraft product in their refrigerators and cabinets. But as this food giant planned for growth in the 21st century, it needed a content marketing strategy that was both efficient in cost and effective for its market – a customer-base that increasingly turns to social media for entertainment and ideas. Traditionally, Kraft invested in recipes that typically cost food brands approximately $500 each to create. These recipes would be promoted, via conventional media buyers, through online placements that cost as much as $1/view.

Kraft sought a content trifecta: high-quality content that was less expensive to create, less expensive to distribute, and more effective in reaching its consumer markets.