How Not to Get Sued by the FTC When Doing Influencer Marketing

True story: even the Kardashians aren’t exempt in the eyes of the FTC when it comes to native advertising on social media. The Kardashian’s were paid to promote and endorse apps, consumer products, and even prescription drugs on social media. The problem? Well, they didn’t disclose the social media posts were a paid promotion –> #ad.

FTC compliance