Promise touches on the challenges faced during this type of transition and explains the four different phases she and the business went through. She talks about how to deal with the difficult task of telling happy customers your business is changing and how to keep these customers on board post-pivot. Retrospectively, she says she would have waited a little longer to scale TapInfluence after its pivot and she gives us a few trends to look at that may help indicate when the time is right to scale.
Transitioning From Services To SaaS with Promise Phelon
Promise joins Bowery Capital to discuss transitioning from services to SaaS. She starts by explaining that TapInfluence initially started as an agency that underwent a transition to become the software company we are today.