The Value of Influencer Marketing

What is the problem with traditional advertising? You don’t see a direct return on investment, and it’s not targeted to the right audience. So, what really makes an impact? People. Your audience doesn’t trust shiny logos. They trust people. Learn what big moves you can make with influencer marketing and learn it’s effectiveness in this quick read pocket guide.

value of influencer marketing

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It’s proven: influencer-led campaigns generate $23 for every dollar spent — more than five times the number produced by banner ads.

Influencer Marketing is now part of the everyday marketing mix. It’s the next evolution of social media marketing. Influencer Marketing helps brands become more human by connecting them with consumers through authentic storytelling.

But how much cash do marketers need to invest to see these returns? Managing an influencer budget will help marketers capitalize on this type of marketing.

Download the free Pocket Guide: Influencer Marketing – How Much Should I Spend on Influencer Marketing Campaigns? Discover how a well-managed influencer budget can be much more effective on a dollar-to-dollar basis. Plus, the content continues to drive value, even after the spending stops.

You’ll learn:

  • How much effective campaigns cost
  • Long tail ROI
  • How to manage an influencer marketing budget