The campaign was executed in two parts:
1. Social-Sharing: 12 influencers were asked to share their excitement for the app and implore their followers to download it and follow their accounts on the new platform.
2. Sponsored Content: 5 influencers were asked to create “Whipclips” from two live TV shows–Dancing with the Stars and the Justin Bieber Roast–and provide commentary while sharing the clip out to their Facebook or Twitter followers.
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