Influencer marketing is a multifaceted strategy that has helped hundreds of brands across categories connect with their consumers in a familiar way. The industry is filled with interesting perspectives from marketers who are using the strategy in unique ways. We’ve learned that influencer marketing works, but we still wonder: How does it work for other brands? What insights can they contribute? What more can we learn?
In the weekly Influence Pros podcast, produced by Jay Baer at Convince & Convert, experts from across the broad marketing industry shed light on the fast-growing space of influencer marketing. Co-hosted by Heidi Sullivan of Cision and TapInfluence Head of Content Todd Cameron, Influence Pros will present case studies and success stories that show how B2C and B2B companies are collaborating with digital influencers and to amplify customer reach, engagement, and conversions. New episodes are released every Thursday, so tune in and have a listen!
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Quotes from our Influence Pros:
“If you’re going to do an influencer campaign, make sure there’s a promotional plan in place with it too, so you’re not just relying on the influencers to get the word out.” — Heather Whaling (@prtini), Geben Communication
“The first part of influencer marketing for me is actually the research phase and finding the people that you actually want to involve in your business.” — Jason Keath (@jasonkeath), Social Fresh
“Metrics as a whole is something that you either don’t have enough of, or you have too much. I think finding the right blend of knowing what’s important to measure is the key.” — Todd Cameron (@redfoxstrategy), TapInfluence
“Influence is not the same as reach. Influence means you’re changing minds. Reach means you’re generating impressions. They’re very, very different. I think those things are going to do battle over the next year.” — Jim Tobin (@jtobin), Ignite Social Media