User-generated content, also known as UGC, is a type of content marketing where the content is created by an unofficial representative of a brand, typically a customer. UGC, which can be pictures, videos, written reviews, podcasts and other forms, is becoming the preferred choice of influencer marketing because of the positive effects it has on engagement and conversion rates. According to Embedsocial, “79% of people say that UGC highly impacts their purchasing decisions.” The following UGC creators are showcasing their favorite products.
UGC content creators to follow
Erin is a photographer, blogger and UGC creator. Her content documents her wanderlust-worthy excursions and showcases her favorite lifestyle products and food. She also shares photography and travel tips and “Get ready with me” style videos.
Amy is a content creator specializing in beauty, fashion and fitness. She grew up playing sports and now maintains an active lifestyle. She even invites people nearby to work out with her. Her content mainly consists of reviews, product recommendations, fitness videos and fun times with friends and family.
Brooke is a creator who loves sharing her motherhood experience. She creates content to provide advice and encouragement to other parents, including her favorite parenting products to use. She also promotes beauty products as a way to encourage self-esteem.
Fashion and lifestyle influencer Sarah loves to be on camera, bringing awareness to her favorite brands. Her Instagram is full of outfit inspiration, with videos about various products she enjoys. On her TikTok, you can find “Get ready with me” videos, unboxings, tutorials, try-on hauls, and more.
You’ll want to give Ashley’s feed a scroll for mouth-watering food photos. She takes high-quality photos and videos of different tasty yet nutritious meals she cooks and shares the recipes. She enjoys working with brands to create masterpiece meals and beautiful content to showcase them.
With over 11 years of film and editing experience, Zalyssa uses her expertise to create scroll-stopping content. Aside from UGC content, she shares relatable, sometimes funny, lifestyle content and health and wellness tips. She mostly features skin care products and healthy food, drinks and supplements in her UGC content. Zalyssa is also a podcast host.
To keep up with the latest trends in fashion, health, beauty and fitness, you may want to check out Stefany’s profiles because she has a knack for it. She creates relatable, positive content to inspire other women and moms and promote her favorite fashion, beauty and parenting products.
Wife, mom, and beauty enthusiast Sabrina has a passion for creating. Her profiles feature her most used hair care and beauty products, along with tips and tutorials. You can occasionally catch a recipe for treats like fruit smoothies. She truly adores authentically connecting with her audience and inspiring them to embrace their natural beauty.
While pursuing a degree in psychology and public health, Devanshi realized how much she loves cooking, trying new foods, and creating content. She showcases her chef skills and favorite food and drinks and gives restaurant reviews. You can also find content with ideas for a date day or night.
Maddie not only creates UGC content, but she also brings awareness to what exactly it is and how to get started. As a mental health advocate, she shares uplifting messages and products from brands that make mental health a priority. She focuses on beauty, fashion and healthy drinks and snacks.
As a dog mom and work-from-home pharmacist, Melanie enjoys sharing the amazing products she finds for her beloved pup and items that make her remote work life easier. This mainly consists of household items, such as candles, snacks and goodies for her dog.
Hailey’s audience loves getting glimpses of her boho jungle home. The vintage decor and the 91 plants sprouting all over give it an extra dreamy vibe, as seen in her photos and videos. She also travels frequently and allows other travelers to stay in her home while she’s away. Her content consists of household products, DIY tutorials, recipes, hacks, travel finds, and beautiful snippets of her wedding.
Arcadia wears many hats as a lifestyle content creator, blogger, Ph.D. student, and Miss America title holder. She studies stress and memory development while making appearances and sharing videos and blogs about her life. She posts mental health advice, products and tools that help with her schoolwork, her at-home study and work space, and food and drinks that keep her on the go.
User-generated content is taking the digital world by storm. These creators are making a name for themselves in the space.