Video is increasingly important for influencers. The influencer marketing industry is set to reach $16.4 billion in 2022. This is mostly thanks to the popularity of social media video in the form of TikToks, Instagram Reels or YouTube videos. Instagram has surpassed 1 billion active monthly users, and the speed of TikTok’s rise in popularity shows that creating high-quality video can take you a long way. Video editing apps can help influencers improve their video quality and grow their audiences.
Video is proven to be an effective marketing tool, whether it is short-form video or content that is minutes long. Google found that 90 percent of its 2 billion users find new brands or products on YouTube.
Find the perfect video editing platform to fit your style with this guide.
InShot
InShot is an effective app for editing simple Instagram videos. You can add music or voice-overs, zoom in or out of the video and include filters, text and emojis. The app also allows you to resize the video to fit any social media platform.
InShot’s pricing for Pro features is excellent. A one-time purchase of $34.99 gets you the app’s full features. One month of InShot Pro is $3.99 and a year is $14.99.
Canva
Canva is best known as an easy graphic design tool, but it has now added video editing. Canva aims to make designing easy for beginners.
If you’ve ever had to create a quick infographic with little experience doing so, you are probably familiar with Canva. The tools it provides are very easy to use, and the same applies to video. You can use video templates to plug in your own footage or use stock videos and photos.
Canva Pro includes access to more than 100 million stock videos and photos and some enhanced capabilities such as Background Remover. The free version still includes hundreds of thousands of graphics and more than 100 design templates.
HitFilm Express
HitFilm Express is a free video editing software that offers more than 400 special effects. This app is accessible for beginner video editors, but sophisticated enough for experienced users to take advantage of its more advanced features, such as keying for green screens, color grading and correction and distortion.
Anchor
Do you have a podcast that you’d like to take a clip out of and display on your social channels? Anchor is the perfect tool for that.
With Anchor, you can transcribe your audio to display in video. Making this video is simple, and it can easily create some engaging content for an Instagram story. This how-to video lays out the editing process.
Anchor is a podcast platform owned by Spotify, and Spotify recently began testing video podcasts for a limited number of creators. Opportunities to create and watch video podcasts may soon expand.
A Color Story
A Color Story is one of the best video apps for filters. If you want to convey a feeling, an emotion or a state of mind with your video, consider using this app. It allows you to adjust in detail some specific components of your video, such as positioning on a grid or editing color. This app includes a great selection of free and paid filters for Instagram videos.
Biteable
Biteable is great for short videos, and especially informative videos. Biteable videos are more like a slideshow than a video you shoot and edit.
The platform offers a vast image and video library. One unique feature is that Biteable provides many video animation elements, and you can create videos with a mix of your own video footage and animations that fit almost any topic to accompany.
Biteable is likely best for artists who want to show off their animation or drawing skills. The platform also offers a multitude of ways to incorporate text and other presentation elements.
Adobe Premiere Rush
Adobe Premier Rush is probably the most complex video editing app here, but the app still has a free starter version and paid versions and allows influencers to make a high-quality production.
Among the more advanced editing capabilities with Premiere Rush is audio mixing and motion graphics. This app allows an influencer to adjust the speed of video clips and tinker with video transitions, among many more features.
Adobe Premiere Rush is available for $9.99 per month. Adobe Premiere Pro, a video editing program for desktop, plus Rush can be purchased together for $20.99 per month.