Influencer Marketing
Content that inspires. Content that actually sells.
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engagement
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engagement
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engagement
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engagement
Good content grabs your attention. Great content inspires action.
So how do you harness the power of authentic, meaningful content, in which consumers will engage? Influencer marketing has proven to be the answer. Influencer marketing is the most effective way to reengage and motivate consumers because it harnesses the power of authentic, meaningful content, created by consumers, for consumers. It’s trusted and valuable, rather than interruptive and contrived.
Longtail content, maximized by influence, optimized for engagement.
Brands are investing millions into content creation and distribution, according to Accenture that’s $50M per year per Fortune 1000. But that doesn’t mean people will consume your content. Influencer Generated Content resonates with your audience and it lives on beyond traditional ad spend, thwarts adblock and is designed for longtail impact. Your customer wants Influencer-Generated Content.
Performance Over Time
Content should be a dynamic and appreciating asset.
Good content is the backbone of great marketing. Influencer-Generated Content is lower cost and higher impact with a built-in distribution engine. Create more engaging videos, blogs, podcasts, social content, images, and other content created by influencers at scale. More engaging content translates into direct ROI.
Influencer marketing. Powered by data, designed for convenience.
How do you find the right influencers? That’s the number one challenge marketers identify with influencer marketing. But it’s not just finding influencers, it’s finding the right influencers who also want to work for your brand. Influencer discovery gives you a 360 degree perspective on the influencer so you’re guaranteed the best match possible with your brand. It’s also really easy, you get results within seconds.
What are the best practices for working with influencers? How do you work with influencers? How much do you pay influencers? All very good questions. Workflow was built with convenience in mind so you know exactly how to run an influencer marketing program from creative briefing, content creation, promotion, and how much to pay.
What are the right influencer marketing KPIs? How do I measure success across multiple platforms? What are the right influencer marketing benchmarks? We got your back and measure everything including reach, views, media value, conversion and ROI. We also have cross platform and industry benchmarks. We’re marketers and we know how hard it is to prove marketing investment.
Creating content, finding the right influencers and measuring success are only one part of the formula. Success can’t be had if your content isn’t getting out in front of the right people at the right time. TapInfluence has a built in cross platform content distribution tool optimized for performance.
Over eight years of data, used by over 500 of the world's top brands and the biggest baddest agencies. TapInfluence is the only Influencer Marketing engine to prove:
Finding the right influencers is worlds better than competitive platforms as Tap’s platform and algorithms have done all of the work for you, relying on proprietary data. By far the most robust reporting and analytics available; no other platform compares in terms of detail, accuracy, and availability. You can either invest in TapInfluence to solve for this need or invest time and resources pulling this data manually.
“Working with TapInfluence gives us the tools to find the right influencers to advocate for our brands. The platform allows us to track actual, real-time results, which means no more estimates! And since the content lives beyond the campaign we continue to see engagement and value grow over time.”
“The TapInfluence platform has changed the way agencies and brands track and report influencer campaigns. It has elevated our productivity, allowed us to seamlessly scale, and provides unprecedented reporting to our clients.”
