Finding the right influencers, at the right time, on the right platform.
We all know that influencer marketing works — a recent study showed that 71% of consumers are more likely to make a purchase based on social media references. But the key to finding the right influencers is discovering those who have trusted relationships with your target audience and will deliver authentic branded content to those consumers. According to a recent Forbes article, 33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines, and books.
“33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines, and books.”-Forbes
This partnership with influencers is integral to success. But, marketers waste valuable time and resources looking for and engaging with the right influencers. A recent Econsultancy study revealed that 73 percent of marketers believe the biggest challenge of influencer marketing is simply identifying the “right influencers.”
Shane Barker reported recently in Social Media Week that finding the most efficient tactic to engage with influencers is also a challenge for 69% of marketers. It’s time-consuming to carefully draft personalized messages and emails for all the content creators you want to reach out to. This adds an additional barrier to connect with influencers for your campaign.
Manually managing an influencer marketing campaign is not a recipe for success. Endless social media and blog searches to find the right influencers without really understanding their total reach or audience demographics while trying to engage with influencers and track outreach are common frustrations. Without automation services, managing an influencer marketing campaign manually is extremely tedious and difficult to scale.
TapInfluence makes it easy to find and engage with the right influencers
“68% of marketers consider finding relevant influencers their largest influencer marketing challenge.” -Altimeter & TapInfluence
Expand your influencer search with TapInfluence Extended Influencer Discovery
What if you can’t find the influencers you’re looking for? TapInfluence has just launched Extended Influencer Discovery to enable marketers to find additional content creators beyond TapInfluence’s opt-in database of influencers. TapInfluence’s Extended Influencer Discovery has over 100,000 influencers today and continues to grow weekly.
The Extended Influencer Discovery from TapInfluence gives marketers the ability to easily search through an additional database of influencers, saving time otherwise spent searching through social media and blogs. This powerful search helps marketers uncover more influencers that meet campaign criteria. The influencers are tagged to easily identify topic areas and include follower counts across blog, Instagram, Facebook, YouTube, and Twitter channels. As you select influencers to include, the Extended Influencer Discovery tool dynamically keeps a running tab of total reach across social platforms that could be potentially added to your campaigns.
After selecting potential influencers to add to your campaign, the Extended Influencer Discovery tool will allow you to invite the influencers to join the TapInfluence marketplace, significantly reducing the time required to engage with influencers. Marketers can customize lists to track which influencers join for future use, eliminating the use of disorganized spreadsheets and saving time in the process.