In conjunction with the inaugural year of the Latina Bloggers Connect conference, #WeAllGrow Summit, we are excited to be teaming up with Latina Bloggers Connect to provide our brand and agency clients access to an increasingly diverse marketplace of Hispanic influencers.
“Hispanics not only lead the general population when it comes to social media, mobile and e-commerce adoption, they are also twice as likely to share content or click on shared content than the general population,” says Holly Hamann, co-founder and CMO of TapInfluence. “The partnership was formed in response to the exploding demand among consumer brands for multi-cultural marketing strategies that help them reach the fastest-growing minority consumer group in the U.S.”
Latina Bloggers Connect (LBC) is a network of multicultural and bilingual bloggers, vloggers and social media Hispanic influencers in the U.S., with over 1,700 members. Since 2010, LBC has been connecting recognized brands with key influencers to maximize and effectively execute marketing, digital and PR campaigns. LBC specializes in creating creative and compelling programs, tailored content and experiential events. LBC has also created an online community designed to equip members with the tools and resources they need to produce quality content while remaining authentic and true to style.
“Our influencers create content in Spanish, English, or a Spanglish mix in-between and they know their followers and how to maximize the effectiveness of brand campaign on their platforms,” says Latina Bloggers Connect founder, Ana Flores. “We understand that brands are searching for ways to authentically connect with markets. And our bloggers and influencers know how to effectively develop those conversations — building trust with an authentic cultural connection.”
Are you looking to connect with Hispanic influencers to share your brand message? Let us help you get started.