Inside your Media Kit, we show you your own Cost Per Engagement (CPE) metrics, which help you understand how your CPE across assignments compare to others like you.
Easy Rate Negotiation
Unsatisfied with the rate brands offer for assignments? You can easily negotiate your rate with the marketers through our platform.
Since TapInfluence tracks the status of all assignments, you get paid accurately and quickly, every time.
TapInfluence makes sure your disclosures are always compliant and simple, no matter how many brands engage you.
Exposure to Top Brands
TapInfluence works with 100+ industry-leading food, fashion, beauty, and lifestyle brands. Say farewell to cold-calling.
W-9s and 1099s
All payments are processed through PayPal, PayPal handles reporting of payments, and you receive one streamlined 1099-K from PayPal, per IRS instructions.
- What Is TapInfluence?
- What is the Marketplace?
- What are Federal Trade Commission (FTC) disclosures?
- I Just Signed Up - Now What?
- Why am I not getting campaigns?
- How Do I Apply For Campaigns/Opportunities With Brands?
What Is TapInfluence?
TapInfluence is the first fully-automated Influencer Marketing platform. Influencers have the ability to sign up and create a free TapInfluence profile. Once an influencer completes their profile, they will be added to our marketplace. Your TapInfluence profile showcases who you are and what you’re capable of as an influencer. The more information you include in your profile, the higher chance you have at receiving opportunities from brands. At a minimum, your profile should include a profile picture, birthday, gender, location, one category and all of your social accounts.
What is the Marketplace?
The TapInfluence Marketplace is where brands and agencies who have licensed our software, come to browse and search for influencers that would be a good match for their brand. Once they have selected an influencer, an email is sent to the influencer with details around the opportunity. Details include requirements, timeline, compensation and terms. After the email invitation is sent, all details will be available in the 'Programs' section under the 'Marketplace' tab.
What are Federal Trade Commission (FTC) disclosures?
In 2009, the U.S. Federal Trade Commission (FTC) developed a set of guidelines "concerning the use of endorsements and testimonials in advertising." In March of 2013 the FTC released their first update to the .com Disclosures guide. These guidelines affect the social media activities of online influencers. The .com Disclosures guides are not laws, but as stated, guidelines. According to the guidelines, no matter the social platform, social influencers should disclose when they are being sponsored. The reasoning behind these disclosures is to protect the consumer. In other words, the consumer needs to clearly understand that he/she is being advertised to.
I Just Signed Up - Now What?
After you have signed up and have completed your profile, including all the required information, there is no further action needed. Brands license our software and search our marketplace daily for the right influencers to power their campaigns. If a brand thinks that you’d be a good fit for an upcoming campaign, they will reach out to you via our platform, and you will receive an email with full program details. At that point, you are given the option to either accept or decline the invitation.
Why am I not getting campaigns?
When it comes to influencer marketing, most of the time, a brand creates a campaign with a specific vision in mind for the content they are looking for from influencers. By using TapInfluence, they are introduced to a lot of talented influencers in our online marketplace who may fit the bill for the scope of work. But when comes to actually picking the influencers for the campaign, there are a lot of boxes an influencer needs to check off to be the right fit for the assignment.
How Do I Apply For Campaigns/Opportunities With Brands?
There is no application process for opportunities. Brands log into TapInfluence, access the Marketplace, and search for influencers that are a good fit for their brand by looking at media kits to get to know you better. Once they've identified a good match, you will receive an email with full details about the opportunity, including compensation, editorial calendar and the option to accept or decline the opportunity.