It’s becoming harder and harder to engage today’s social consumers with branded content. Shoppers are developing “brand blindness,” where even a hint of bias can shut them off and deter them from engaging with you. This is why influencer-generated content (your influencers create content around your products) has become so popular. According to data from […]
Partnering with popular digital influencers does not guarantee influencer marketing success. You must also consider where they exert their influence and the level of engagement they receive. A perfect match is one where your influencers create valuable content that aligns with your goals and attracts an audience that will be interested in your products. Below […]
Does this mean you should abandon your content marketing strategy? No. Content marketing is a necessary strategy to not only increase brand awareness and generate leads but also to establish yourself as a leader in your industry. But, by leveraging a new type of content, you can fuel your content marketing efforts while also saving […]
And beauty brands are capitalizing on this influence on a massive scale. Digital influencers account for up to 90% of Instagram engagement for cosmetics brands. Here are some beauty brands who have used influencer marketing to acquire massive wins: Glossier Glossier is a relatively new Manhattan-based company created in Fall 2014. Founder, 29-year-old Emily Weiss, […]
Tell us a little about yourself. Why did you decide to become a beauty blogger? I actually stumbled upon blogging. I was attending Baker College for Information Technology and Securities, and I was looking for a release from school and being a mother and a wife. I found a community of women of all races […]
Though celebrity endorsements weren’t popular in Marilyn Monroe’s days, social influence was. Marilyn Monroe may have been one of the first beauty influencers at a time when the words influencer marketing were not even spoken. Yet, this dynamic of “social influence” was still alive and well as women flocked to the stores in droves to […]
It’s no wonder that brands are taking to YouTube to work with some of these YouTube stars turned digital influencers. Since only 33% of consumers trust brand advertisements and a whopping 90% trust peer recommendations, brands realize they need to get their products in front of the people who may never make a purchase without […]
Instagram has created an authentic, transparent way to spread fashion brands’ messages without spammy or overly zealous marketing. An influencer tells his or her own story about the product in question, lending his or her familiar voice so that followers recognize it and respond to it. Embracing A Familiar Format Instagram users know what a […]
The fashion industry has evolved into a world powered by small but influential brand ambassadors whose fans are more passionate about following their trusted recommendations than they are about clicking your custom branded product ads. In fact, 63% of US millennials have installed an ad blocker on at least one device, and this number is […]
However, in our experience, long-term influencer marketing campaigns work even better for fashion brands. If you look at the big picture, you’ll save money, build strong relationships with your influencers, and reap far greater rewards. Create Your Squad Beauty brand L’Oreal Paris has made headlines recently because of its British “beauty squad,” which is a […]
Influencer marketing is a type of “sponsored content.” There should always be a value exchange between the marketer, the influencer and the customer if you want the content to be received favorably. The key to success is ensuring alignment between your brand, the influencer, the influencers audience, and your target audience. Sponsored content works particularly […]
How can you build an online following of loyal, excited customers? Here are three strategies: 1. Create a Seamless “Shoppable” Experience The shorter the distance and time between your customer and your product, the greater the chance of a conversion. And the quicker you can bring your customer from inspiration to purchase, the more profitable […]
Digital influencers typically use social media to amplify fashion brands across multiple channels. If you haven’t tried influencer marketing yet, here’s an in-depth guide to get you started. How Fashion Brands Benefit from Influencer Marketing Even if you haven’t heard of Swedish watchmaker Filip Tysander, you likely have seen his products on wrists all around […]
We recently asked Danielle for her insight on blogging, influencer marketing and how she built her brand. Here’s what she shared: Tell us the story behind the Style and Beauty Doctor. What inspired you to start your site? I received my BBA in Marketing in 2003 and had been working in the financial services sales […]