You’ve found a trustworthy influencer who appreciates your products and is willing to promote your brand. Time to get to work, right? Before you start that new marketing campaign, you’ll want to draft a partnership agreement first. Brand-influencer contracts may vary in format, but they all serve the same purpose. A well-crafted contract will protect […]
If 2020 taught the business world anything, it proved that influencer marketing isn’t going anywhere anytime soon. As more people spent time online last year, the power of social media influencers exploded, and companies took notice. In fact, brands are expected to spend up to $15 billion on influencer marketing by 2022, according to a […]
To get the most from your influencer marketing campaign, it helps to understand the different types of influencers. Audience size is a key metric that affects the results you’re likely to get for your investment, and different audience sizes create different influencer tiers. However, it isn’t just about sheer numbers when you’re looking at an […]
Influencer marketing is here to stay. Two out of three marketers say they’d give up some of their traditional media budgets to spend more on influencer marketing, according to our late 2019 survey. Influencer marketing content yields 11-times higher ROI than traditional forms of digital marketing too, reports Nielson Catalina Solutions. Influencers effectively increase brand […]
Maybe you’re a traveler who’s primarily interested in eco-tourism. Or perhaps you’re a fashion lover who’s fascinated by steampunk styles. Thanks to the Internet, individuals have an easier time finding niche communities built around very specific interests. This is also good news for brands and marketers who want to market their goods and services to […]
Get ready for a new breed of up and coming U.S. influencers. The next generation of emerging influencers can be defined in three ways: 1. They’re turning their backs on perfection in favor of messy and sometimes unflattering posts or videos. 2. Influencers prefer creating content across multiple platforms to increase their social media numbers. […]
Model Ashley Graham pioneered the body positive movement on Instagram. Today, dozens of curvy and colorful influencers are shaping social media. This growing group of influencers, mostly female, come in all shapes, sizes and colors. They’re models, fitness instructors, fashionistas, actresses and bloggers. And some are just regular folks who want to change modern beauty […]
Social media is great. You can arrange events with your friends on Facebook. You can share your road trip adventures with friends on Instagram. You can increase your business’ visibility on Twitter. The possibilities go on and on. Unfortunately, it’s easy to go overboard with social media interactions, especially if you’re a marketer. Too much […]
This February we brought you the first installment in our “What Influencers Want” series. For our newest edition, we surveyed over 800 influencers to uncover best practices for sending product to influencers with a keen eye for experience-driven packaging. Guiding Principle: Value Exchange Influencer Marketing is, at its core, a relationship. This concept extends into […]
As Summer 2018 hits the home stretch, the TapInfluence Team has been hard at work rolling out platform updates to make your life a little easier. Check out our latest features. Marketer-Requested Features: Similar Influencers Look-a-Like Tool This week, you’ll notice the beta release of our new “Similar Influencers” tool. We know that finding enough […]
It’s been a rough couple of years for retailers. With industry giants like Toys R Us and Nine West shutting their doors or filing for bankruptcy, marketers are feeling the pressure to create ad programs and influencer campaigns that perform. It’s not enough to be creative. They need to get consumers to click, spend, and […]
If you work with influencers, you’re no stranger to the “micro” vs. “macro” debate: what are the relative merits of working with influencers who have a smaller reach across social platforms versus creators with large followings? Some marketers assume that low-reach (micro) influencers, who have yet to achieve celebrity status, have higher engagement rates because […]
Influencer marketing is constantly in flux and influencers are often aiming to build sustainable, quality relationships with brands. As an influencer, I have discussed long-term partnerships at length with my colleagues and we came up with 5 reasons influencers are looking for always-on partnerships or ambassadorships. Relationships When discussing this very topic with other […]
I remember when I first started my blog… well, it was a journal more than a blog. That was close to 10 years ago! Compared to now, that was a different stage of our life. New careers, being child-free and living the life. By living the life I mean sleeping in, watching something other than […]
