Have you ever walked down a busy city street, caught sight of a stranger in a great outfit, and wondered where he or she bought it? That’s the power of Instagram for fashion brands. Curious consumers don’t have to wonder where an influencer bought a sweater or skirt or neck tie; they simply have to […]
You don’t need a two-page spread in Cosmopolitan or an ad spot at London Fashion Week to amplify your brand and target hordes of fashion-obsessed consumers. The fashion industry has evolved into a world powered by small but influential brand ambassadors whose fans are more passionate about following their trusted recommendations than they are about […]
It’s true that you can enjoy short-term success with influencer marketing. For instance, if your fashion brand is launching a new fall line, you could gear up with a one-off influencer campaign that encourages influencers to wear your new clothing and to post photos on social media. However, in our experience, long-term influencer marketing campaigns […]
Influencer marketing is a type of “sponsored content.” There should always be a value exchange between the marketer, the influencer and the customer if you want the content to be received favorably. The key to success is ensuring alignment between your brand, the influencer, the influencers audience, and your target audience. Sponsored content works particularly […]
Today’s passionate shoppers are looking for more than a purchase; they want to buy from brands they can connect with, engage with, and be inspired by. They want to be a part of something bigger than themselves. If you can captivate an audience like this, you can build an online following quicker than you ever […]
Consumers used to learn about fashion exclusively from high-profile magazines — unless, of course, they were lucky enough to attend Fashion Week in New York, Paris, or another major city. Today, however, fashion icons come in many different forms, and influencers can help put fashion brands on the map. You don’t need a cover photo […]
Danielle Gray is an award-winning blogger and style expert and the founder and editor of The Style and Beauty Doctor. We recently asked Danielle for her insight on blogging, influencer marketing and how she built her brand. Here’s what she shared: Tell us the story behind the Style and Beauty Doctor. What inspired you to […]
If you’re on the fence about influencer marketing, take a look at the numbers. Recent statistics prove that influencer marketing can improve your advertising campaign and reduce your overall spend. More importantly, you gain powerful allies in your efforts to win customers’ hearts (and wallets). Get 11X the ROI Return-on-investment, or ROI, serves as one […]
Brand development can serve as one of the most useful assets in your arsenal of marketing tools. Building your brand can prove difficult, however, when you go at it alone. Consider tapping into the influencer marketing pool to boost your brand and gain access to a larger audience. Leverage User-Generated Content Take a look at […]
You’ve heard it many times: reuse, reduce, recycle. Did you know that this piece of advice doesn’t just apply to aluminum cans and plastic water bottles? You can repurpose your influencer marketing content to increase its value to your campaign. Think of it like a neighborhood recycling program: You’re preventing waste while putting resources back […]
Katie McBroom is an award-winning blogger, passionate social media strategist and experienced freelance writer based in New York City. We recently had a chance to sit down with Katie to learn about what makes her blog special and find out how she works to position herself as an exceptional influencer in a crowded field of […]
Before you delve into the world of influencer-generated content, you need to know the answer to an essential question: What is a social influencer? The answer varies slightly depending on your industry and goals, but you can spot a social media influencer by looking for a few key traits. Social media influencers are people who […]
Believe it or not, influencer marketing has been around for much longer than the internet. Before you could watch kitten videos on YouTube, celebrity endorsements were the name of the game. If Julia Roberts wore the gown you designed on the red carpet at a movie premier, you became instantly famous. Today, however, influencer campaigns […]
You already know what an influencer does, but what is influencer-generated content (IGC)? Specifically, what does IGC look like on the TapInfluence platform, and how can you leverage it for your own business? Influencer-Generated Content: n The central tenant to the TapInfluence vision and a new source of fuel for marketing…. as a result, influencer […]