The adage, “If you want something done, give it to the busiest person you know” rings no truer than with planners. As masters of scheduling, coordinating, and managing details, the best planners can turn an idea into actionable steps. Whether you’re looking to plan a national convention, host a party that will be talked about for […]
With the rise of better blood and genetic testing, more and more people are being diagnosed with celiac disease and gluten sensitivities. For most, eating a gluten-free diet is no longer considered a fad diet. According to cnet.com, about 30% of Americans eat a gluten-free diet for a variety of reasons, not just because they […]
We all know that incorporating plants into our diet is important, but what about being a fully plant-based vegan? According to reportbuyer.com, 6% of U.S. consumers now claim to be vegan, which might not seem like a lot, but it’s almost a 500% increase from the 1% in 2014. As veganism and living a plant-based […]
Gen Z influencers, who were born between 1997-2012, are young, trendy, and embrace all things social. They’re younger than millennials and are now growing up in an era when a pandemic is shaping everything from school routines to global politics. While this group is young, many of them have already amassed millions of followers on Instagram. […]
Artificial intelligence is a rapidly growing industry, but research shows it’s mostly dominated by men. A recent WIRED article estimates that just 12% of top-tier machine learning researchers are women. It’s the same story when you look at employment at leading companies like Google and Facebook. Just 10% of Google’s machine intelligence department employees are […]
With more than 1 billion users, TikTok has charged to the forefront of social media platforms, becoming the most-downloaded app worldwide in August 2021. Although it started as a way to share short-form videos — mostly involving dancing and lip-syncing — its usage has evolved as its popularity has grown. Because of its appeal to […]
The most downloaded app of 2020, TikTok may be best known for creating viral sensations for dance moves, pranks, and challenges. But the youthful target audience isn’t only interested in entertaining video clips to pass the time. A new wave of entrepreneurial influencers are using the app to market their brand—which is sometimes a product, […]
One of the few industries aided by the global pandemic was the gaming industry, which revenue hit an all-time high in 2020. This translated to more followers on social media, new brand deals, and increased profits through ad revenue for some top gamers. The top gaming influencers compete and review games, talk about their lifestyle, sell […]
If you want to stay on top of today’s trends, you need to follow the right influencers. And these days, that means knowing which pets are the top dogs on social media. Pets have become so popular that many animal influencers have stronger followings than their human counterparts; here’s a look at 20 of the […]
Since its launch in 2010, Instagram has evolved into one of the most recognizable social media platforms, exceeding one billion monthly active users. While many people simply use the platform to share images and videos of their daily lives, others take advantage of opportunities to make money on Instagram. According to GQ, the highest-paid Instagrammers […]
When it comes to influencers vs ads, it isn’t necessarily a choice between one or the other. Influencer marketing is a type of digital advertising, and it’s a type of promotion that resonates with social media users. Digital ads are the banners at the top and sides of a web page. Influencer marketing has been […]
There’s a saying in the carpentry world, “Measure twice, cut once,” which underscores the importance of measurement in achieving the desired results. Just as a carpenter wouldn’t make random cuts in lumber, marketers can’t make random adjustments to campaigns without taking measurements into account. One of the important metrics that marketers must leverage for influencer […]
For many of its users, TikTok is just a platform for casual entertainment and quick laughs. However, other users have found ways to make money on TikTok and use it to build lucrative careers. How lucrative? In 2020, Forbes reported that TikTok star Addison Rae Easterling made an estimated $5 million the previous year. […]
Traditional advertising methods aren’t extinct, but they have heavy competition. According to our research, 63 percent of social media consumers say they find influencer-generated content more compelling than scripted ads. With that statistic in mind, brands and marketers should aim to promote their products and services through influencer marketing. This guide will help you get […]