Mobile gaming is booming, driving developers, gamers and advertisers to keep their eyes peeled for the next big thing — and it may be coming from TikTok. Currently, users of the short-form video-sharing app with at least 1,000 followers can share live gameplay through mobile streaming. But the platform is looking to expand its offerings for […]
Motherhood is quite a unique experience. Caring for little ones is no joke. However, these fashion-forward moms demonstrate that it’s possible to remain stylish when life gets hectic and even make it look easy. Most of them also coordinate with their children for an undeniably adorable sight. Whether you’re seeking inspiration, tips, advice, or recommendations, […]
Professional athletes are some of the most interesting people to follow on social media When we see them compete, we don’t always get to see their personality and charisma. Luckily, TikTok offers creators an opportunity to connect with audiences all over the world. The following creators are some of the best in the world at […]
Influencers are an important part of your marketing team. No matter the size of their audience, their clout with their followers helps your brand authentically promote products. To celebrate influencers or brand ambassadors, consider rewarding their hard work with a gift. What do you send to an influencer besides your company’s products? Here are a few […]
As an influencer, which social channels do you use? Research shows Instagram is the most used platform for influencer marketing. Brands are expected to spend $2.23 million on Instagram influencer marketing this year, which is more than double its nearest rival, YouTube, according to Insider Intelligence. It’s easy to see why creators flock to Instagram, […]
User-generated content, also known as UGC, is a type of content marketing where the content is created by an unofficial representative of a brand, typically a customer. UGC, which can be pictures, videos, written reviews, podcasts and other forms, is becoming the preferred choice of influencer marketing because of the positive effects it has on […]
Consumers flock to fast fashion to participate in the latest trends, often set by fast fashion influencers. However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. These influencers have made it their mission to bring awareness to the negative impact that fast fashion has […]
Whether you’re a brand or an influencer, TikTok can be an excellent marketing tool to reach your target audience. With more than a billion users worldwide watching the app for an average of 95 minutes per day, the opportunities for promotion are endless. So how can brands and influencers make the most of their posts […]
Planning an influencer campaign? A well-crafted influencer campaign can drive engagement, boost brand awareness and increase sales. To be successful, you need to cultivate a good relationship with an influencer or a team of influencers. Incentives can play a role in that relationship. In addition to compensation, there are little things you can do to […]
Influencer marketing campaigns can elevate a brand and its products. To do so, you need the right influencer. You need an influencer who aligns with your brand’s values, shares a similar audience and has the influencer metrics necessary for success. Metrics are important. When you find an influencer you’d like to work with, engagement metrics […]
With the everchanging Instagram algorithm, the best ways for influencers to achieve growth and expand their reach often change as well. We’re diving into the current Instagram best practices for success in 2022. Instagram best practices of 2022 Make your content engaging and valuable. Your Instagram strategy should include content so heavy in value that […]
It’s no secret that many consider the audio of a Tiktok an essential aspect of the overall experience. According to TikTok, 73% of users stop scrolling to view ads with audio and 50% say that the content becomes much more entertaining with sound. Also, users are eight-times more likely to associate a brand with the unique […]
Keeping a steady stream of high-quality content on social is time-consuming. To help, influencers use apps to help them do everything from edit videos to manage their time. Here’s a look at seven must-have influencer apps to ease your content creation workload: Editing apps Photo Grid App purpose: Photo editor. Best feature: It’s free, with advanced […]
With over 62% of Americans drinking coffee every day (and the average drinking at least three cups a day) you could say that coffee is a big part of most people’s days. Check out these coffee influencers sharing their knowledge and inspiring others to make their next cup. 10 coffee influencers grinding up the prettiest, […]