It’s been a rough couple of years for retailers. With industry giants like Toys R Us and Nine West shutting their doors or filing for bankruptcy, marketers are feeling the pressure to create ad programs and influencer campaigns that perform. It’s not enough to be creative. They need to get consumers to click, spend, and […]
If you work with influencers, you’re no stranger to the “micro” vs. “macro” debate: what are the relative merits of working with influencers who have a smaller reach across social platforms versus creators with large followings? Some marketers assume that low-reach (micro) influencers, who have yet to achieve celebrity status, have higher engagement rates because […]
Influencer marketing is constantly in flux and influencers are often aiming to build sustainable, quality relationships with brands. As an influencer, I have discussed long-term partnerships at length with my colleagues and we came up with 5 reasons influencers are looking for always-on partnerships or ambassadorships. Relationships When discussing this very topic with other […]
I remember when I first started my blog… well, it was a journal more than a blog. That was close to 10 years ago! Compared to now, that was a different stage of our life. New careers, being child-free and living the life. By living the life I mean sleeping in, watching something other than […]
The TapInfluence Product and Engineering Team has been at it again, and we’re excited to share the following new product updates in the TapInfluence platform! Time Series Data for Blog Views We all know influencer content is evergreen – especially blog posts that tend to garner engagement for years after their initial publish dates. But […]
Facebook Video Views At the end of 2017, when you were busy with your holiday campaigns, we quietly launched our new Facebook video views capability in our Analytics suite. This is data we pull directly from the Facebook API, and a view is defined by Facebook’s standard as a 3-second view or longer. The great […]
Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to keep a pulse on the ever-changing needs of influencers to […]
Using Artificial Intelligence (AI) to target audience by personality A target audience is a particular group of consumers identified as the recipients of a targeted advertisement or message. Even with the deluge of new marketing technology, that is still one of the fundamentals in Marketing. Marketers are essentially looking to communicate with a specific audience. […]
Technology is required to launch, maintain, and scale those practices. Brands are using influencers as one of the primary content creation drivers in their businesses, and repurposing that content across their own social channels, websites and microsites, email marketing, and in programmatic display. More social channels and mediums exist than ever before, which means elevated […]
It’s becoming harder and harder to engage today’s social consumers with branded content. Shoppers are developing “brand blindness,” where even a hint of bias can shut them off and deter them from engaging with you. This is why influencer-generated content (your influencers create content around your products) has become so popular. According to data from […]
Partnering with popular digital influencers does not guarantee influencer marketing success. You must also consider where they exert their influence and the level of engagement they receive. A perfect match is one where your influencers create valuable content that aligns with your goals and attracts an audience that will be interested in your products. Below […]
Does this mean you should abandon your content marketing strategy? No. Content marketing is a necessary strategy to not only increase brand awareness and generate leads but also to establish yourself as a leader in your industry. But, by leveraging a new type of content, you can fuel your content marketing efforts while also saving […]
And beauty brands are capitalizing on this influence on a massive scale. Digital influencers account for up to 90% of Instagram engagement for cosmetics brands. Here are some beauty brands who have used influencer marketing to acquire massive wins: Glossier Glossier is a relatively new Manhattan-based company created in Fall 2014. Founder, 29-year-old Emily Weiss, […]
Tell us a little about yourself. Why did you decide to become a beauty blogger? I actually stumbled upon blogging. I was attending Baker College for Information Technology and Securities, and I was looking for a release from school and being a mother and a wife. I found a community of women of all races […]