With the constant pressures of social media, creators are beginning to experience what is known as burnout. Creator burnout is when influencers experience profound exhaustion regarding uploading content and performing well on social media platforms. According to ConvertKit, 61% of creators reported burnout in 2021. We’re offering tips for avoiding creator burnout: How to avoid […]
Influencers on Pinterest recently lost a financial incentive. The platform ended its Creator Rewards program on Nov. 30, 2022. Originally designed to increase pins around engaging elements, the program’s premise used monthly prompts — and cash bonuses — to inspire creators to post themed Idea Pins. The pilot program was launched only a year earlier, […]
New year, new you? Many people take New Year’s as an opportunity to set new goals and strive for new opportunities, and content creators are no different. This is the perfect time to evaluate, refine and decide on your strategy for 2023. Whether you’re an artist, influencer, photographer, designer, etc., these new year goals for […]
With the rise of social media, more and more couples are coming together to share their creativity and love with the public. Influencer couples are becoming popular not only with their followers but also with brands. This list includes the top social media couples to keep up with and potentially work with on a campaign. […]
Consumers are relying on recommendations and reviews from their favorite influencers to decide where to spend their money. Currently, brands are on track to spend billions of dollars on influencer marketing, and with good reason. Insider Intelligence forecasts that companies will spend $6.16 billion in 2023. So what’s behind the impact of influencer marketing on consumers? […]
Looking for a way to reach more followers and grow your online presence authentically? Product demo videos are a powerful, mutually-beneficial marketing tool for influencers. When you show your followers how to use the latest goodies or gadgets, you increase awareness for your product, brand, and social media channel. Getting noticed by other brands also […]
The most successful content creators can rack up quite an income. What can we learn from the highest-paid influencers? Some examples of these creators: Portuguese professional soccer player Cristiano Ronaldo tops the list of the world’s most successful influencers, with an estimated net worth of $115 million and 442 million Instagram followers. Ronaldo makes approximately […]
Content creators, whether freelance or in-house, are in high demand. And there’s no sign of that demand slowing down. Content creation covers a multitude of positions, titles and formats. In this article, we’ll go over the various types of content creation and how to go about finding those opportunities. Types of content creator jobs Influencers […]
Mobile gaming is booming, driving developers, gamers and advertisers to keep their eyes peeled for the next big thing — and it may be coming from TikTok. Currently, users of the short-form video-sharing app with at least 1,000 followers can share live gameplay through mobile streaming. But the platform is looking to expand its offerings for […]
Motherhood is quite a unique experience. Caring for little ones is no joke. However, these fashion-forward moms demonstrate that it’s possible to remain stylish when life gets hectic and even make it look easy. Most of them also coordinate with their children for an undeniably adorable sight. Whether you’re seeking inspiration, tips, advice, or recommendations, […]
Professional athletes are some of the most interesting people to follow on social media When we see them compete, we don’t always get to see their personality and charisma. Luckily, TikTok offers creators an opportunity to connect with audiences all over the world. The following creators are some of the best in the world at […]
Influencers are an important part of your marketing team. No matter the size of their audience, their clout with their followers helps your brand authentically promote products. To celebrate influencers or brand ambassadors, consider rewarding their hard work with a gift. What do you send to an influencer besides your company’s products? Here are a few […]
As an influencer, which social channels do you use? Research shows Instagram is the most used platform for influencer marketing. Brands are expected to spend $2.23 million on Instagram influencer marketing this year, which is more than double its nearest rival, YouTube, according to Insider Intelligence. It’s easy to see why creators flock to Instagram, […]
User-generated content, also known as UGC, is a type of content marketing where the content is created by an unofficial representative of a brand, typically a customer. UGC, which can be pictures, videos, written reviews, podcasts and other forms, is becoming the preferred choice of influencer marketing because of the positive effects it has on […]