Since its launch in 2010, Instagram has evolved into one of the most recognizable social media platforms, exceeding one billion monthly active users. While many people simply use the platform to share images and videos of their daily lives, others take advantage of opportunities to make money on Instagram. According to GQ, the highest-paid Instagrammers […]
When it comes to influencers vs ads, it isn’t necessarily a choice between one or the other. Influencer marketing is a type of digital advertising, and it’s a type of promotion that resonates with social media users. Digital ads are the banners at the top and sides of a web page. Influencer marketing has been […]
There’s a saying in the carpentry world, “Measure twice, cut once,” which underscores the importance of measurement in achieving the desired results. Just as a carpenter wouldn’t make random cuts in lumber, marketers can’t make random adjustments to campaigns without taking measurements into account. One of the important metrics that marketers must leverage for influencer […]
For many of its users, TikTok is just a platform for casual entertainment and quick laughs. However, other users have found ways to make money on TikTok and use it to build lucrative careers. How lucrative? In 2020, Forbes reported that TikTok star Addison Rae Easterling made an estimated $5 million the previous year. […]
Traditional advertising methods aren’t extinct, but they have heavy competition. According to our research, 63 percent of social media consumers say they find influencer-generated content more compelling than scripted ads. With that statistic in mind, brands and marketers should aim to promote their products and services through influencer marketing. This guide will help you get […]
A new social media app is gaining rapid attention lately, and both brands and influencers are interested. Find out what the clamor around Clubhouse is all about and how joining it can benefit you as a company, thought leader, brand ambassador or social media influencer. What Is the Clubhouse Social Media App? Conversation. That’s […]
You’ve found a trustworthy influencer who appreciates your products and is willing to promote your brand. Time to get to work, right? Before you start that new marketing campaign, you’ll want to draft a partnership agreement first. Brand-influencer contracts may vary in format, but they all serve the same purpose. A well-crafted contract will protect […]
If 2020 taught the business world anything, it proved that influencer marketing isn’t going anywhere anytime soon. As more people spent time online last year, the power of social media influencers exploded, and companies took notice. In fact, brands are expected to spend up to $15 billion on influencer marketing by 2022, according to a […]
To get the most from your influencer marketing campaign, it helps to understand the different types of influencers. Audience size is a key metric that affects the results you’re likely to get for your investment, and different audience sizes create different influencer tiers. However, it isn’t just about sheer numbers when you’re looking at an […]
Influencer marketing is here to stay. Two out of three marketers say they’d give up some of their traditional media budgets to spend more on influencer marketing, according to our late 2019 survey. Influencer marketing content yields 11-times higher ROI than traditional forms of digital marketing too, reports Nielson Catalina Solutions. Influencers effectively increase brand […]
Maybe you’re a traveler who’s primarily interested in eco-tourism. Or perhaps you’re a fashion lover who’s fascinated by steampunk styles. Thanks to the Internet, individuals have an easier time finding niche communities built around very specific interests. This is also good news for brands and marketers who want to market their goods and services to […]
Get ready for a new breed of up and coming U.S. influencers. The next generation of emerging influencers can be defined in three ways: 1. They’re turning their backs on perfection in favor of messy and sometimes unflattering posts or videos. 2. Influencers prefer creating content across multiple platforms to increase their social media numbers. […]
Model Ashley Graham pioneered the body positive movement on Instagram. Today, dozens of curvy and colorful influencers are shaping social media. This growing group of influencers, mostly female, come in all shapes, sizes and colors. They’re models, fitness instructors, fashionistas, actresses and bloggers. And some are just regular folks who want to change modern beauty […]
Social media is great. You can arrange events with your friends on Facebook. You can share your road trip adventures with friends on Instagram. You can increase your business’ visibility on Twitter. The possibilities go on and on. Unfortunately, it’s easy to go overboard with social media interactions, especially if you’re a marketer. Too much […]
