Planning an influencer campaign? A well-crafted influencer campaign can drive engagement, boost brand awareness and increase sales. To be successful, you need to cultivate a good relationship with an influencer or a team of influencers. Incentives can play a role in that relationship. In addition to compensation, there are little things you can do to […]
Influencer marketing campaigns can elevate a brand and its products. To do so, you need the right influencer. You need an influencer who aligns with your brand’s values, shares a similar audience and has the influencer metrics necessary for success. Metrics are important. When you find an influencer you’d like to work with, engagement metrics […]
With the everchanging Instagram algorithm, the best ways for influencers to achieve growth and expand their reach often change as well. We’re diving into the current Instagram best practices for success in 2022. Instagram best practices of 2022 Make your content engaging and valuable. Your Instagram strategy should include content so heavy in value that […]
It’s no secret that many consider the audio of a Tiktok an essential aspect of the overall experience. According to TikTok, 73% of users stop scrolling to view ads with audio and 50% say that the content becomes much more entertaining with sound. Also, users are eight-times more likely to associate a brand with the unique […]
Keeping a steady stream of high-quality content on social is time-consuming. To help, influencers use apps to help them do everything from edit videos to manage their time. Here’s a look at seven must-have influencer apps to ease your content creation workload: Editing apps Photo Grid App purpose: Photo editor. Best feature: It’s free, with advanced […]
With over 62% of Americans drinking coffee every day (and the average drinking at least three cups a day) you could say that coffee is a big part of most people’s days. Check out these coffee influencers sharing their knowledge and inspiring others to make their next cup. 10 coffee influencers grinding up the prettiest, […]
Model Ashley Graham pioneered the body-positive movement on Instagram. Today, dozens of curvy and body-positive influencers are reshaping the world of social media. This growing group of mostly female influencers come in all shades, shapes, and sizes and includes models, fitness instructors, fashionistas, actresses and bloggers. On the other hand, some are just regular folks […]
Effective influencer marketing campaigns are a collaboration between a brand and a creator. An effective collaboration centers on good communication. From campaign objectives and content preferences to deadlines and deliverables, it’s important for both marketing personnel and influencers to keep an open dialogue. To improve influencer communication, here are some tips: Start with an open conversation […]
ASMR, short for autonomous sensory meridian response, is the pleasurable tingle we feel when watching or hearing something oddly satisfying. It’s also a trend that dates back to around 2013. Whether it’s the sound of nails tapping against a surface, the visual of something dirty being scrubbed spotless, or some other oddly satisfying sound or […]
Brands are leaning on video to fuel their influencer campaigns. From YouTube tutorials to engaging TikToks, video can drive brand awareness and encourage sales. If you’re planning a video collab with an influencer, video quality is important. Here are a few production tips to make sure your video stands out: Short videos are ideal There […]
Some of the top social media platforms for influencer marketing have turned to paying influencers directly from the platform. TikTok and Snapchat have each added their own Creator Marketplace platforms, and Instagram has already had its own through Facebook. Pinterest has followed suit with Pinterest Creator Rewards. Pinterest has always put an emphasis on creating […]
Ready to delve into the world of influencer marketing but don’t know where to start? Use these steps to guide you through the before, during, and after of your first influencer marketing campaign. 7 steps to launch your campaign Define your budget Just because you have $10,000 to spend on your first influencer marketing campaign […]
If you’ve been tasked with matching your brand to potential influencers for an upcoming campaign, it’s vital to understand some of the myths around this marketing tool. After all, if 90% of marketers believe that it’s effective, it’s not a question of whether to try it, but rather how to implement an effective strategy. Consider […]
Pinterest’s social commerce shoppers are projected to grow 8.4% this year to 15.1 million, according to Insider Intelligence. With such a big opportunity for brands to connect with consumers, is it time to start marketing your business on Pinterest? 6 steps to get started with your own Pinterest marketing strategy Create compelling content First and foremost, a successful Pinterest […]