While creating content might not seem like a difficult task to some, it requires a lot of work, time, and equipment for influencers. Influencers have tools, apps, and gear that make creating content that much easier, though. We’re diving into the 10 pieces of equipment influencers use daily. 10 equipment items influencers use every day […]
Short-form video on social media is one of the most popular trends of the past couple of years. TikTok and Instagram are reaping the benefits, with both platforms making revenue jumps and dominating in popularity. However, YouTube is making its own move toward the shorter side of video. Can YouTube claim a similar market share […]
Are ready to work with brands as an influencer? Collaborating with brands is one of the most lucrative ways to make money as an influencer, but pitching yourself to a brand can be tricky — especially if you’re new to the game. This guide will share how to approach a brand as an influencer. Should […]
Video is increasingly important for influencers. The influencer marketing industry is set to reach $16.4 billion in 2022. This is mostly thanks to the popularity of social media video in the form of TikToks, Instagram Reels or YouTube videos. Instagram has surpassed 1 billion active monthly users, and the speed of TikTok’s rise in popularity […]
Customers don’t like a sales pitch. As a result, brands are shifting to influencer marketing campaigns to provide more authentic product recommendations. An estimated 72% of marketers will use influencer marketing to reach customers in 2022, up from 68% in 2021, according to Insider Intelligence. If you’re one of the many marketers with an influencer […]
As influencer marketing becomes more effective for brands large and small, opportunities for influencers are expanding on many kinds of platforms. Snapchat, an app that revolutionized social media around 2012, has introduced a new Creator Marketplace. The new Marketplace allows brands to find and partner with influencers. Influencers, or Creators as they are known by Snapchat, […]
Getting “the shot” is tough. Influencers are tasked with consistently sharing pictures and videos with their audience. It leads to a very full camera roll. Influencer Courtney Halverson, for example, told the Huff Post that she takes 200-plus photos in one sitting to capture that perfect picture. With so much pressure to produce searing snaps, influencers […]
Video is climbing the marketing charts as one of the most effective tools. Research shows 86% of brands use video in their marketing efforts, with most marketers using it as a lead capture tool, according to a state of video marketing report. For those who are new to video or are just beginning to dabble […]
With 5.3 billion views, #nativetiktok is thriving on TikTok as Indigenous people share their culture with millions of people. Videos explaining heritage, how political issues are affecting Indigenous people and helpful videos to break stereotypes are popping up throughout the app. Indigenous influencers are flocking to TikTok to show their culture, stories and spirit while connecting […]
Rotten Tomatoes isn’t the only website for movie reviews anymore; many are heading to TikTok. TikTokers have plenty to say on new and old movies alike — the hashtag #moviereview has over 932.7 million views. If you’re a movie-lover, a brand looking to work with movie buffs or an influencer hoping to step into film reviews, […]
Looking for pop culture, activism or funny podcasts? Podcasts aren’t going anywhere and continue to be a solid form of entertainment, news, self-help, etc., to the 144 million listeners out there (just in the U.S.!). It’s obvious that Hollywood stars have jumped at the opportunity to have their voices heard in a new light. From […]
Video is taking over social media. Experts believe video advertising will reach new heights in 2022, with businesses spending 20% more this year than last, hitting $24.35 billion in ads. Next year, video advertising on social will top $28.21 billion, according to Insider Intelligence. Between the popularity of TikToks and algorithms stifling still ads, video […]
From MTV’s “The Real World” and “Queer Eye for the Straight Guy” to “Survivor” and “Keeping Up With the Kardashians,” the impact of reality TV over the last three decades can’t be denied. While the “unscripted” nature of the programming may be questionable at times, viewers don’t seem to care. These reality stars have developed […]
The term wellness has different meanings to everyone. Wellness can be fitness, healthy foods, mental health, self-care, meditation, sleep and friendships. According to the World Health Organization (WHO), health is defined as being “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” Wellness influencers are all […]