ASMR, short for autonomous sensory meridian response, is the pleasurable tingle we feel when watching or hearing something oddly satisfying. It’s also a trend that dates back to around 2013. Whether it’s the sound of nails tapping against a surface, the visual of something dirty being scrubbed spotless, or some other oddly satisfying sound or […]
Brands are leaning on video to fuel their influencer campaigns. From YouTube tutorials to engaging TikToks, video can drive brand awareness and encourage sales. If you’re planning a video collab with an influencer, video quality is important. Here are a few production tips to make sure your video stands out: Short videos are ideal There […]
Some of the top social media platforms for influencer marketing have turned to paying influencers directly from the platform. TikTok and Snapchat have each added their own Creator Marketplace platforms, and Instagram has already had its own through Facebook. Pinterest has followed suit with Pinterest Creator Rewards. Pinterest has always put an emphasis on creating […]
Ready to delve into the world of influencer marketing but don’t know where to start? Use these steps to guide you through the before, during, and after of your first influencer marketing campaign. 7 steps to launch your campaign Define your budget Just because you have $10,000 to spend on your first influencer marketing campaign […]
If you’ve been tasked with matching your brand to potential influencers for an upcoming campaign, it’s vital to understand some of the myths around this marketing tool. After all, if 90% of marketers believe that it’s effective, it’s not a question of whether to try it, but rather how to implement an effective strategy. Consider […]
Pinterest’s social commerce shoppers are projected to grow 8.4% this year to 15.1 million, according to Insider Intelligence. With such a big opportunity for brands to connect with consumers, is it time to start marketing your business on Pinterest? 6 steps to get started with your own Pinterest marketing strategy Create compelling content First and foremost, a successful Pinterest […]
If you’ve built a following on Instagram and want to monetize your platform, take note. There are many ways to make money on Instagram. Although there are several factors that will determine how much money you’ll make—including your niche, the number of followers, and their engagement rate, even nano-influencers can earn some income with the […]
TikTok has become the preferred form of entertainment for people of all ages, but especially Gen Z. It’s super easy to use, and the content is funny, informative, and relatable. Even though it may seem to be all fun and games, TikTok can be as lucrative as it is enjoyable. Of course, the more followers […]
What is it about influencer marketing that’s so attractive to an audience? There are several factors at play. Consumers are tired of traditional advertising, they want to fit in, and they trust the advice of those they follow. We’re diving into the psychology of influencer marketing. IZEA’s Trust in Influencer Marketing report shows 62% of social […]
Half of all business-to-consumer companies say that creating engaging content is their biggest challenge. And it’s no wonder. Many companies need content for Instagram, Facebook, Twitter, and LinkedIn, as well as websites, newsletters, and blogs. That’s a lot of content to fill. But repurposing influencer-generated content can save you both time and money, assuming you’ve […]
The search for content in showcasing, advertising or reinforcing your brand’s message is one of those marketing tasks that will never be finished. You can always repurpose, reshare or reimagine some piece of your brand’s message that will continue attracting new followers. One of the most popular and innovative ways to do this is to […]
Influencers love Instagram, especially those with small to modest audience sizes. Research shows 48% of influencers on Instagram have between 5,000-20,000 followers. Another 26% have between 20,000-100,000 followers. Every influencer wants to grow their reach, but many aren’t sure which tactics are effective. How do you grow your Instagram audience as an influencer? Besides posting consistent, […]
While creating content might not seem like a difficult task to some, it requires a lot of work, time, and equipment for influencers. Influencers have tools, apps, and gear that make creating content that much easier, though. We’re diving into the 10 pieces of equipment influencers use daily. 10 equipment items influencers use every day […]
Short-form video on social media is one of the most popular trends of the past couple of years. TikTok and Instagram are reaping the benefits, with both platforms making revenue jumps and dominating in popularity. However, YouTube is making its own move toward the shorter side of video. Can YouTube claim a similar market share […]