Walgreens partnered with influencers who could draw on their own authentic experience using Motions products to create and share promotional content and generate buzz on blogs and social media. Walgreens enlisted the help of Blogalicious, a TapInfluence network partner comprised of influencers whose audiences were representative of targeted African-American and multi-cultural demographic. Download the case […]
The campaign was executed in two parts: 1. Social-Sharing: 12 influencers were asked to share their excitement for the app and implore their followers to download it and follow their accounts on the new platform. 2. Sponsored Content: 5 influencers were asked to create “Whipclips” from two live TV shows–Dancing with the Stars and the […]
The program activated 50 bloggers in the Food & Wine, Entertainment, and Lifestyle categories and invited them to create original blog posts and videos chronicling their experiences with Black Box Wine. The bloggers showcased their creativity and uniqueness, creating recipes, beautiful photos, and compelling wine reviews. Get the case study to see the full results.
Watch the replay of our webcast and learn: Ways to explain why influencer marketing is valuable to brands. Topics to address when pitching influencer marketing. Tips for outlining a well-executed campaign.
We’ve run thousands of programs and worked with hundreds of brands and want to share “7 Influencer Marketing Mistakes to Avoid”.
In this webinar: Discover the type of content that performs best on holiday sponsored posts. Understand how the holiday season affects influencers’ views and engagements.
John will highlight: How influencer marketing can amplify your existing brand voice How to identify the right people and types of influencers for your brand/campaign Burning questions from brands themselves (and our insights after a year of exploring the answers)
Watch the On-Demand Webcast and You’ll learn: Influencer marketing tactics that fit within your budget Results that other companies have achieved with similar spend How to streamline and maximize your return to address your most pressing goals
In this webinar, lead by Tapinfluence Head Strategist Rachael Cihlar, we’ll show you how to create an efficient influencer marketing strategy that delivers consistent value for your business. Watch and you’ll learn: What it takes to build an always-on influencer marketing engine How to target your efforts for maximum effectiveness How to amplify your influencer […]
Watch the On-Demand Webcast and you’ll learn: Creative ways to leverage your influencer partnerships for optimal results Outside activities that you can use to inform your influencer marketing practice How to track influencer marketing conversions to tie your efforts to sales
The digital marketing industry is changing rapidly, and influencers have risen to meet the many challenges that traditional marketers have struggled to address. In the wake of this upset, savvy marketers must be prepared to respond rather than react. In it, we will: Dispel some of the myths surrounding influencer marketing. Understand how influencer marketing […]
Influencer marketing is catching fire, fueled by growing frustration with out-of-touch brand messaging that relies on distracting tactics to capture attention. Brands everywhere are taking notice, and nearly 60% of marketers have reported that they plan to increase their influencer marketing budgets in the next twelve months. As one agency noted, “The question [from clients] […]
Don’t worry, we’ll make you an influencer marketing pro. Just make sure you download the Influencer Marketing Survival Kit. You’ll get access to a bank of tools to help you: Wrap Your Head Around The Basics Understand The Aspects You Wouldn’t Even Consider To Get Started Measure, Monitor, and Optimize For Success Envision The Future […]
Influencer Marketing is central to your marketing mix. Because it’s so new, both marketers and influencers are making simple errors that have huge risks. Know whether you’re compliant.