What is a micro influencer, anyway? Definitions of micro and macro vary widely across the industry. Some brands define micro influencers as virtually anyone on social media who is not a Hollywood celebrity. Others define micro influencers as anyone with fewer than 1,000 total followers. But most marketers have converged around the idea that a […]
Stella & Chewy’s believe pets are not just animals – they are a part of our families. That’s why selecting the best food for our furry friends is one of the most important decisions pet parents have to make. At the beginning of 2016, Stella & Chewy’s Director of Digital and Social Media, Jamie Duklas, […]
TapInfluence and Carusele partnered to survey over 750 influencers to help inform brands how to better work with influencers and create more meaningful campaigns together as influencer marketing becomes a multi-billion dollar industry. Grab a copy here or check out our blog post for more information.
Here’s what you’ll learn: How influencer marketing drives more incremental sales than any other form of digital advertising Why influencer content creates a long-tail impact on ROI How TapInfluence delivers 10x the results of manual influencer marketing
Mapping the Consumer Buying Journey Selecting the Right Influencers Developing the Influencer’s Creative Brief Measuring the Success of Your Program
Key benefits of influencer marketing to help you justify your marketing budget Past campaign performance data to make your case to executives Time and resource savings to illustrate the benefit to your team
Delivering the valuable content that consumers crave requires an authentic, organic, dedicated voice that leverages the reputations and experience of the people your consumers trust. Digital influencers—those with loyal audiences on blogs, Facebook, Twitter, Pinterest, Instagram, and YouTube are a key source of great consumer content. Your mission? Find the influencers who fit your marketing […]
66% of audiences suffer from ad fatigue. What’s the cure? Banner ads…nope. It’s Influencer Marketing. Unlike traditional advertising, influencer content delivers a proven 11x ROI. No one likes to be marketed to. In this pocket guide, developed by Carusele and Tapinfluence, you’ll learn how to work with influencers to begin an authentic conversation with your […]
Promise touches on the challenges faced during this type of transition and explains the four different phases she and the business went through. She talks about how to deal with the difficult task of telling happy customers your business is changing and how to keep these customers on board post-pivot. Retrospectively, she says she would […]
The secret to success with influencer marketing is to set clear goals from the start. But, how do you do that if you’re not sure how to measure your wins? What you’ll learn: Track the impact an influencer campaign can have on sales Understand how views and engagements are measured per social media channel Differences […]
Arm Your Agency with Influencer Marketing How influencers can support your in-house efforts Why influencer marketing outperforms other digital channels in ROI Why online marketers are choosing influencers to amplify their messages
Understand exactly what happens when ad block is employed Learn the true scope of ad block usage Identify ads that lead to ad blocking, as well as those that consumers are willing to view Weigh your options for responding to ad block usage among your target consumers
The waters are murky. The complexity of platforms and networks has spawned an industry devoted to connecting brands with the talent they need to get the word out. Stop spinning. WTF is here to help. What’s inside: WTF is influencer marketing? A complete breakdown of what it is and what it’s not. What type of […]
Influencer marketing is catching fire, fueled by growing frustration with out-of-touch brand messaging that relies on distracting tactics to capture attention. Brands everywhere are taking notice, and nearly 60% of marketers have reported that they plan to increase their influencer marketing budgets in the next twelve months. As one agency noted, “The question [from clients] […]