The ultimate list of

Influencer Marketing Statistics

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THE RISE OF DIGITAL INFLUENCE

In a time when adblock usage is soaring and consumer trust in advertising is at an all-time low, influencer marketing is the best way to make sure your messages are seen, heard, and remembered.

Influencer Marketing stats
  • Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)

  • Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. (Twitter and Annalect, 2016)

  • 74% of people turn to social networks for guidance on purchase decisions. (Ogilvy Cannes, 2014)

  • 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube (Twitter and Annalect, 2016)

  • 49% of people say they rely on recommendations from influencers when making purchase decisions. (Twitter and Annalect, 2016)

  • 73% of Millennials see it as their responsibility to guide friends, peers, and family toward smart purchase decisions. (Fleishman-Hillard PR & Hearst Magazine)

  • Teens’ emotional attachment to YouTube stars is 7X greater than their traditional celebrities such as Seth Rogen or Jennifer Lawrence. (Variety, 2015)

  • Among teens, YouTube stars are perceived as 17X more engaging and 11X more extraordinary than mainstream stars. (Variety, 2015)

  • Only 14% of people can recall the last time they saw an ad and identify the offer it was promoting. (Infolinks, 2013)

  • 96% of people believe that the advertising industry does not act with integrity—69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. (IPSOS, 2015)

  • 73% of marketers say that they have allocated budget for influencer marketing. (Forrester, 2015)

  • 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing. (TapInfluence & Altimeter, June 2016,)

  • 70% of influencers feel that the most effective way to collaborate with brands is through an influencer marketing platform. (TapInfluence & Altimeter, June 2016,)

Top Influencer Marketing stats

11X

HIGHER
ROI

Than traditional forms of
advertising annually.

$285

IN INCREMENTAL SALES
PER 1000 IMPRESSIONS

TapInfluence collaborated with Nielsen Catalina Solutions and a Fortune 500 food brand to conduct the first ever study to connect influencer marketing to sales

2X

IMPRESSIONS POST
CAMPAIGN

ROI doubling after three months! No other channel gives you that kind of return

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Content Marketing stats
  • 93% of B2B marketers use content marketing. (CMI, 2014)

  • 70% of marketers create at least one piece of content each day. (eMarketer, 2013)

  • 61% of consumers say they are influenced by custom marketing content. (DragonSearch, 2013)

  • Content marketing is 62% less expensive than traditional marketing and drives nearly 3X as many leads. (DemandMetric, 2014)

  • Content marketing adopters see nearly 6X higher conversion rates than non-users. (Aberdeen, 2013)

  • 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads. (Curata, 2015)

  • 58% of marketers say “original written content” is their most important type of content, over visuals and videos. (Social Media Examiner, 2016)

  • 73% of organizations have designated someone to oversee their content strategy. (CMI, 2014)

  • Long-form blog posts generate 9X more leads than short-form blog posts. (Curata, 2015)

  • CMOs say that building organizational competency for content marketing is their second-most important goal, ranking only behind measuring ROI. (IDC, 2014)

  • 63% of marketers create content to suit each buyer persona. (Curata, 2015)

  • Over 1 billion pieces of content are shared on Facebook alone every single day. (Kissmetrics, 2015)

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Social Media stats
  • Social media networks earned an estimated $8.3 billion from advertising in 2015. (WeAreSocial, 2016)

  • As of 2015, over 70% of the U.S. population had at least one social media profile. (Statista, 2015)

  • The average internet user spends 28% of their online time on social media. (Global Web Index, 2015)

  • 47% of Millennials say their purchase decisions are influenced by social media. (Deloitte, 2015)

  • 84% of social media users have liked or followed a brand or product on social media. (Ogilvy, 2015)

  • SnapChat CEO Evan Spiegel and his team forecast that Sponsored Selfie Filters—a new ad unit from SnapChat—will reach up to 16 million viewers a day. (Evan Spiegel, 2015)

  • 63% of all Internet users regularly view content on YouTube, though many of them do not maintain accounts themselves. (Pew Research, 2015)

  • Google+ claims 2.2 billion users, although it is estimated that less than 9% of those maintain active accounts. (Edward Morbius, 2014)

  • 189 million of Facebook’s users are “mobile-only”. (We Are Social Media, 2016)

  • Influencer content on social media earns more than 8X the engagement rate of brand-direct content. (RhythmOne & Forrester, 2015)

  • Instagram is immensely popular in the beauty industry—96% of beauty brands maintain an Instagram account. (Statista, 2016)

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Native Adveritsing stats
  • Native ads will make up 63% of mobile display ad spend by 2020. (Facebook & IHS, 2016)

  • By 2021, 74% of the total U.S. display ad revenue will come from native ads. (Business Insider, 2016)

  • Native ads get 53% more views than standard banner ads. (Dedicated Media, 2013)

  • 32% of consumers say they would share a native ad with peers—only 19% say the same about banner ads. (Sharethrough, 2013)

  • Native ads with rich media like images or videos drive up to 60% more conversions than those without. (SocialTimes, 2014)

  • Native ads drive up to an 82% increase in brand lift. (Dedicated Media, 2013

  • 71% of publishers say they’ve received “no major complaints” from readers for featuring native ads. (Digital Content Next, 2014)

  • Native ads create 53% higher purchase intent than traditional ads. (Dedicated Media, 2013)

  • The act of reading a native ad headline yields 308X more consumer attention than the act of processing an image or banner. (Hubspot, 2015)

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Decoding Influencer Marketing: 11 Tips to Get Started

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Digital Marketing stats
  • Only 12% of brands had four or more digital agencies on their roster in 2015, down from 21% the previous year. (2015 Society of Digital Agencies Report)

  • 30.5% of brands that use agency resources report that they rely on a single full-service agency to handle all of their digital assignments, up from 15.3% in 2014. (2015 Society of Digital Agencies Report)

  • 27% of marketers are now relying on in-house brand marketing teams, up from 13% in 2014. (2015 Society of Digital Agencies Report)

  • 49% of companies report that they are currently using some form of marketing automation. More than half of B2B companies (55%) have adopted marketing automation technology. (EmailMonday, 2016)

  • 91% of respondents agree that marketing automation is “very important” to the overall success of their cross-channel marketing. (Marketo & Ascend2, 2015)

  • 92% of internet users surveyed said that they’d consider using an ad blocker, and 62% say that they are annoyed by pre-roll ads. (Re/code Code Conference, 2016)

  • One-third of marketers say they don’t know which digital marketing tactic has the biggest positive impact on revenue. (Marketing Profs, 2015)

  • Mobile is estimated to account for 25% of all U.S. online sales by 2017. (eMarketer, 2015)

  • 44% of B2B marketers have generated leads via LinkedIn. (ReachForce, 2015)

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Making Intelligent Influencer Marketing Investments

You’ve seen what influencer marketing has done for other companies—now it’s time to put it to work for yours. This comprehensive Guide will help direct your spend so you can make the best choice for your budget and your bottom line.

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