With 5.3 billion views, #nativetiktok is thriving on TikTok as Indigenous people share their culture with millions of people. Videos explaining heritage, how political issues are affecting Indigenous people and helpful videos to break stereotypes are popping up throughout the app. Indigenous influencers are flocking to TikTok to show their culture, stories and spirit while connecting with and educating others.
14 Indigenous influencers on TikTok
Eagle Blackbird on TikTok has grown his audience to 510,000 followers and 7.2 million likes. Eagle Blackbird believes that laughter is the best medicine and loves creating funny content mixed in with appreciation of people supporting Indigenous culture.
Chante’ – Native Photography
Chante’, who runs Native Photography, shares his culture as Oglala and Sićangu Lakota. Chante’ shares a lot of videos about dancing, humor and Native American pride. He hopes to inspire the next generation.
With almost 30,000 followers, Tawny Cale is a Lakota-Dakota-Anishinaabe who believes she’s adding beauty to the world, one bead at a time. She creates beautiful bead art as well as proper storage for these pieces.
At 816,000 followers, Jayroy Makokis has grown his following on TikTok by working to bring everyone together. He also makes rawhide and shows the different tools he uses. He loves having fun with his family and sharing videos with the people he loves.
Kairyn Potts is Nakota Sioux and also has “Two Spirit” in his bio. According to Very Good Light, “The term two-spirit was created by and for Indigenous peoples only in the hopes of creating a safe space where Indigenous queer people can express themselves through their traditional teachings without the threat of culture appropriation and homophobia.” You can find funny, encouraging content with his Native culture mixed in.
James Jones shares his Native American pride and traditional style hoop dance with his 3.6 million followers. His beautiful videos show his true pride for his culture as well as his real, raw videos about different injustices that have happened to Indigenous people that his followers may not yet know about.
Tia Wood is shining a bright light on her Plains Cree and Salish culture with 2.3 million followers on TikTok. She’s worked with brands to showcase her culture and shares videos about Native American spirits and her home.
With 4 million followers, Shina Nova is one of the largest Native voices on TikTok. Shina is Inuuvunga and a throat singer. She works with brands, sharing her culture and traditional homemade Inuit items.
This 18-year-old TikToker has grown The Land’s audience to almost 430,000. He shows Indigenous content while highlighting his dancing. His musical talent is sprinkled throughout his videos and you can feel his pride as Cree and Potawatomi.
If you’re looking to understand and embrace Indigenous content, look to Indigenous Zane’s videos, which are full of history. Indigenous Zane has grown his audience to 140,000 followers by showcasing his own Nahua/Otomi culture and sharing Native American traditions throughout the states.
Tse shá’íí Chíníí
Tse shá’íí Chíníí is here to remind her followers of Indigenous history. As a historian, she shares her Lipan Apache/Shoshone culture. With just over 100,000 followers, Tse shá’íí Chíníí’s content is continuing to help people understand more about Indigenous stories.
Cheyenne Faulkner’s beadwork has helped her grow her TikTok to over 165,000 followers. Her videos are beautiful and relaxing, showing you how she creates her beadwork pieces while also showing her Lumbee and Shoshone-Bannock pride.
Whether you’re a brand hoping to connect with Native voices on TikTok or a creator hoping to get inspired and educated, connect with one or all of these Indigenous influencers.