TikTok has become the preferred form of entertainment for people of all ages, but especially Gen Z. It’s super easy to use, and the content is funny, informative, and relatable. Even though it may seem to be all fun and games, TikTok can be as lucrative as it is enjoyable. Of course, the more followers you have, the easier this is, but it’s definitely possible to generate income with a smaller number of followers. We’re sharing 13 ways to make money on TikTok.
How to make money on TikTok
1. TikTok Creator Next Program
The Creator Next Program allows creators to monetize their content using several features. TikTokers can collect Diamonds, which come from an accumulation of Gifts and engagements, that can then be converted to cash. All of TikTok’s monetization features require that users be a part of this program. You must be 18 years old or older, or 19 in South Korea and 20 in Japan; have a minimum number of followers, which varies according to region; have at least 1,000 video views in the last 30 days; and have at least three posts in the last 30 days. Business accounts aren’t eligible.
2. TikTok Creator Fund
The TikTok Creator Fund is a program that pays TikTokers for their content. The pay is determined by the amount of engagement and number of views your video gets. However, there are some additional requirements to join this. You need to have a pro account, (which is easy to switch over to) and have at least 10K followers and 100K or more views on a video within the last 30 days. For reference, here’s an average of how much money is made monthly on average, according to the number of followers. Creators with over 100K followers typically make $200 to $1K a month, and those with over 1 million usually earn $1K to $5K a month, or more.
3. TikTok Creator Marketplace
The TikTok Creator Marketplace is a platform that facilitates creator and brand collabs. Here’s the catch, you can only apply to join if you have over 100K followers and 100K likes in the last 28 days.
4. Live Gifting
When you go live on TikTok, viewers can send you Gifts, and from there, you can collect Diamonds that can be converted into cash. You must have at least 1K followers to access the live-streaming feature. It’s important to know that soliciting them is against TikTok’s guidelines, as they want these types of interactions to be completely organic.
5. Video gifts
Video Gifts enable viewers to send Gifts in reaction to your content. To use this feature, you must have at least 100K followers, have posted a public video in the last 30 days, and have an account that’s at least 30 days old. Videos such as duets, stitches, sponsored content, promoted posts, and ads are ineligible.
6. TikTok Shop
TikTok Shop provides business owners the opportunity to sell their products directly on the app. When you enable this feature, there’s a shopping tab added to your TikTok profile that displays all offers. There’s also the option to tag products in videos, prompting viewers to take a look at your shopping tab.
7. TikTok Ads
TikTok Ads direct traffic back to your shopping tab, e-commerce store, or website. You can either run In-Feed Ads or TopView Ads, which are displayed on the entire screen. In-Feed Ads are usually good for promoting products, while TopView Ads help to boost your following. This is a great way to build email and SMS lists as well.
8. TikTok Shop Affiliate
Even if you don’t have your own product or service, you can be an affiliate marketer for someone else’s. The brand generates an affiliate link or discount code to the product or service for you to promote, and every time someone makes a purchase using the link or code, you get a percentage. The app requires at least 1K followers to put a link in your bio, but you can put links and discount codes in video descriptions for viewers to copy and paste.
TikTok has a feature called Tips that allows viewers to send Tips directly to creators. TikTok doesn’t take any fees, but there may be a processing fee. Also, you have to have at least 100K followers to use this feature.
10. Branded content
Working with brands probably offers the most earning potential because posting branded content often comes with a nice paycheck. You can contact and pitch them or join an influencer marketing platform. Larger brands require larger followings in most cases, but there are small brands that will pay well to work with micro-influencers with a growing, loyal and engaged audience.
11. Promote Songs
A large portion of TikTok videos are of users lip-syncing and dancing to a song and some of these songs go viral as a result. Artists and musicians often pay for song promotions on TikTok because they realize if the video that features the song goes viral, then the song itself will likely follow suit, which means a larger fanbase.
12. Attract more clients
TikTok can be a great way to build your freelancing or consulting business. Posting captivating and educational content that ties into what your business offers is a surefire way to expand your list of clients. It could also be helpful to showcase your previous work, if possible.
13. TikTok consulting
TikTok consultants are actually in high demand. People and businesses find it difficult to master and will hire specialists to help increase and maintain traffic. Keeping up with trends and utilizing them before they change is where most fall short. If you know how to create trend-worthy videos with large amounts of views consistently, how to comfortably use the various features, and how to teach these skills and knowledge, you can monetize your expertise.
Whether you want TikTok to be your side hustle or career, there is a wide range of possibilities that can make that happen. It all comes down to showing up and putting your creativity to work.